Chasing The Sun: The Kulani Kinis Story | #208
Add To Cart: Australia’s eCommerce Show
In this episode of Add To Cart, we are joined by Dani Atkins and Alex Babich, the married founders of Kulani Kinis - a swimwear label inspired by Hawaiian life, summer and a love of colour. And they are taking the world by storm. Not only are they selling over $20m of bikinis with their team of 40, they are selling 80% of their product outside of Australia. In this delightfully honest and real episode, Dani and Alex talk us through the inspiration to create a new swimwear label as a side hustle and how they left their previous careers as a psychologist and a corporate accountant. We also discuss why they don’t pay influencers (despite their 600K followers) and their tips for surviving burnout in a very busy eCommerce world.
Links from the episode:
Shopify Plus and Muscle Nation (sponsored)
Questions answered:
- When was the moment you realised your side hustle was a full time business?
- Tell us about the personalised size help you have on your site and how it works?
- What’s your approach to gifting product?
This episode was brought to you by…
About your host: Nathan Bush from eSuite
Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
About your co-hosts:
Dani & Alex from Kulani Kinis:
Dani & Alex are a wife & husband Co-founder couple who transitioned from their traditional careers (psychologist & accountant) to chase the sun & build a multimillion dollar swimwear brand.
You can contact Danielle Atkins at LinkedIn
You can contact Alex Babich at LinkedIn
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
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