Ride The Win: The Quad Lock Story | #177
Add To Cart: Australia’s eCommerce Show
In this episode of Add To Cart, we are joined by Rob Ward, Co-founder and CEO of Quad Lock. Now, ten years old, Quad Lock is a case-mounting system for people with active lifestyles - whether this be driving, riding, cruising, running, golfing, cycling or even singing. Quad Lock has all your phone mounting needs covered. Quad Lock is now sold in over a hundred countries and has annual revenue exceeding $100m. Better still, it has entered the vernacular with many people no longer mounting their phones, but rather ‘Quad Locking’ their phones. Today Rob takes us on the journey of how he started Quad Lock with his Co-founder Chris. It’s a brilliant story given they have been completely bootstrapped and have scaled responsibly - I really enjoyed hearing Rob’s approach to scale. You wouldn’t believe it starts with a novelty bottle opener. We also discuss how they approach Quad Lock rip offs, the beauty of having limited SKU’s and why they are focusing on a direct to consumer model to serve their customers better.
Links from the episode:
Shopify - Future of eCommerce in 2022 (sponsored)
Signet and Shy Tiger (sponsored)
Add to Cart Meet Up - register here!
Questions answered:
- With a mixture of B2B, DTC and wholesale - which sales model is most important to Quad Lock?
- How do you protect your designs from being ripped off?
- Can you share what a typical customer journey looks like for your customers?
This episode was brought to you by…
About your co-host: Rob Ward from Quad Lock
Rob is a qualified Toolmaker turned entrepreneur and now CEO and Dad.
You can contact Rob at LinkedIn
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