Game Changer's Collective
Hosted by influencer and marketing agency founder/CEO Cassi Manner, this podcast spotlights the movers, shakers, and trailblazers redefining what’s possible in their industries.
Each week, Cassi sits down with Game Changers across business, wellness, tech, social media, entertainment, and more—to uncover the mindset, strategy, and purpose behind their impact.
Whether you’re an aspiring entrepreneur, a curious creative, or someone ready to level up, this show gives you an unfiltered look at what it really takes to create change and lead with intention.
Raw conversations. Real insights. Big inspiration.
This is Game Changer’s Collective.
Game Changer's Collective
Digital Marketing for Business Growth
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In this episode of Game Changers Collective, Cassi Manner discusses the essentials of digital marketing for business owners. She emphasizes the importance of having a high-quality website as the foundation of online presence, and explores the differences between organic and paid marketing strategies. Cassi also highlights the significance of brand identity and consumer behavior in shaping marketing efforts, and encourages business owners to seek consultations for tailored marketing strategies.
Takeaways
- You need to have an excellent website.
- Organic marketing includes social media posts and SEO optimization.
- Paid ads include Google ads and social media ads.
- Google Ads have a higher cost per conversion but yield warmer leads.
- Meta Ads are more cost-effective for brand awareness.
- Consumers are increasingly savvy about checking online presence before purchasing.
- It's crucial to maintain a strong online presence across all platforms.
- Consultations can help determine the best marketing strategies for your business.
- Educating consumers through social media is essential.
- Building brand identity is key to successful digital marketing.
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