Episode 5: Questing and Community Design

As the Web3 space matures, projects are rethinking how to grow and sustain communities. In Episode 5 of Exponential, Zach Heerwagen, co-founder and CEO of Snag, joined us to explore how “questing” is emerging as a powerful mechanism for aligning users, incentives, and long-term network health.

Zach defines questing as Web3’s take on loyalty. In traditional business models, loyalty is mostly transactional — based on how much a customer spends. 

In contrast, Web3 broadens the definition of meaningful engagement.

“Questing is really Web3’s term for loyalty,” Zach explained. “There are three core contribution types: financial, social, and time-based.” 

That means rewards can be tied not just to token purchases or NFT mints, but also to social engagement or participation in network activities like compute contribution — something Nexus is actively building toward.