Full Tech Ahead

On this podcast, I sit down with business leaders, researchers and executives to explore innovative technology solutions and products, whether they’re transforming industries today or still in development. But we go far beyond the tech itself. From real-world use cases and business implementation journeys to cybersecurity challenges and future trends, we uncover what’s shaping the digital landscape.

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Full Tech Ahead

Is AI the Future of E-commerce?

September 16, 2025 • Amanda Razani

Are you struggling to keep your brand visible in the new age of AI shopping? Do your customers drop off before buying because they can’t find the right product? What happens when search engines and ChatGPT decide which brands shoppers see first?

In this episode, Amanda Razani sits down with Dev Devnani, Co-Founder and CEO of VariaAI, who is helping brands stay ahead of this massive shift. Dev brings a unique mix of strategy and hands-on e-commerce experience. His company, VariaAI, builds AI-driven shopping assistants that give customers a personalized buying journey while ensuring brands show up in AI search results. If you want to understand how to thrive in this new reality, this conversation will show you the playbook.

TIMESTAMPS

[00:00] Introduction and background

[02:00] The shift in shopper behavior

[03:00] Industries adopting AI shopping

[04:50] Solving problems, not pushing products

[06:30] How VariaAI works

[08:00] ROI and results

[10:20] Is AI shopping mission critical?

[12:30] Future possibilities

[13:30] Actionable steps for companies

[14:20] Closing insights

Quotes

“When shoppers go to ChatGPT, they’re not asking for a product, they’re asking to solve a problem.”
“AI shopping doubles conversion compared to a normal search bar.”
“For health, beauty, and wellness, adopting AI isn’t optional. It’s mission critical.”
“Influencers and creators are one of the few roles AI won’t replace, because people want that personal connection.”

Takeaways

Test AI shopping yourself to understand the customer experience.
Audit your website traffic sources and analyze how much comes from AI platforms.
Build content around real customer problems, not just product features.
Create an AI strategy with your e-commerce team before competitors get ahead.

Find Amanda Razani on LinkedIn. https://www.linkedin.com/in/amanda-razani-990a7233/