Full Tech Ahead

Reimagining Outdoor Messaging with Drone-Powered Digital Displays

Amanda Razani

As drones move from niche gadgets to everyday infrastructure, they’re also becoming a new kind of storytelling canvas. In this episode, Jamar Williams, CEO and founder of Promo Drone, joins host Amanda Razani to share how his team is turning drones into flying video messaging boards for fan engagement, advertising, and public safety. Jamar explains how transparent aerial messaging can shift public perception of drones, how his systems are used at major events, and why law enforcement and emergency responders are paying attention. He also dives into regulations, cost and ROI, and his journey from music production and videography into building a drone-tech company.


Summary

Jamar Williams, founder and CEO of Promo Drone, is transforming drones from mysterious flying cameras into community-friendly communication tools by outfitting them with LED video displays—essentially “flying television screens”—that deliver targeted messages at live events, festivals, stadiums, and public safety scenarios. Based in San Diego, Promo Drone makes the purpose of each drone clear, whether it's showcasing promotions, fan experiences, QR codes, or urgent alerts like road closures and missing persons notices. Williams explains how the platform operates within FAA Part 107 regulations, including weight limits and crowd safety, and shares deployment strategies like offset “drone zones” at venues. He also explores the broader drone entertainment landscape, highlighting environmental benefits over fireworks and detailing how Promo Drone is building a turnkey advertising network that links brands, events, and drone operators. He concludes with advice for aspiring drone entrepreneurs, emphasizing creativity, problem-solving, and the importance of building something that endures.

Key Quotes:

  • “We wanted to make drones more community friendly by being more transparent, more visible, and clearly understood.”
  • “It’s literally a flying video screen—like a mobile, hyper-targeted digital billboard in the sky.”
  • “People have fear of what they don’t know or why a drone is there.”

Takeaways

  • Drones become far more community friendly when they display transparent, visible messages that clearly show why they’re in the air.
  • Flying LED screens create new layers of fan engagement through dynamic, interactive, and hyper-targeted content.
  • The same drone messaging technology used for ads can be deployed for public safety alerts and emergency communication.
  • FAA Part 107 rules shape how Promo Drone designs and deploys its systems, especially around weight limits and crowd safety.


Timestamps

  • 00:02 – Introduction & Guest Bio
  • 01:05 – What Is Promo Drone?
  • 03:40 – From Ads to Public Safety
  • 05:50 – How Flying Digital Screens Work
  • 07:25 – FAA Part 107 & Drone Specs
  • 08:50 – Safety, Crowds & Venue Operations
  • 10:15 – Jamar’s Journey into Drones
  • 11:45 – The Drone Entertainment Landscape
  • 13:50 – Cost, Value & Social Media Buzz
  • 15:40 – Environmental Impact of Drones
  • 16:50 – Getting Into the Drone Business
  • 19:05 – Key Takeaway & Final Message
  • 19:50 – Closing & Call to Action

Links/Resource

Website: Promo Drone - https://securiti.ai/author/cassandra-maldini/ 

LinkedIn:  Jamar Williams - https://www.linkedin.com/in/jamarwilliamsceopromodrone/ 

Podcast: Full Tech Ahead — Hosted by Amanda Razani

Find Amanda Razani on LinkedIn. https://www.linkedin.com/in/amanda-razani-990a7233/