Brand First, Always — The Gen Z duo powering Outskulpted

In this inspiring episode, we sit down with Shiniqua and Georgia, the powerhouse Gen Z founders behind Outskulpted and Reform by OS. With a bold creative voice and a fierce commitment to authenticity, they’ve built one of Leeds’ most exciting movement brands, rooted in culture, community, and a clear sense of identity.

We dive into what it really means to start young and build something meaningful from the ground up. Shiniqua and Georgia share candid reflections on the leap into entrepreneurship, early misconceptions, and the lessons that shaped their thinking as leaders. They speak openly about how being Gen Z isn't just an age bracket, it’s a mindset: values led, culturally attuned, and unafraid to take risks in pursuit of a vision.

The conversation explores how Outskulpted became more than a studio, it became a movement, anchored in the city they love. We unpack the importance of building a brand that doesn’t just look good, but feels real, from the visual language to the emotions a visitor experiences the moment they step inside. 

We also explore how they distinguish themselves in an increasingly crowded wellness landscape, staying ahead through creative expression, strong brand identity, and an unwavering commitment to experience design. 

Finally, we go deeper into friendship, partnership, and personal growth, discussing how they balance being friends and co-founders, how they invest in themselves as leaders, and where they see Outskulpted heading next. 

A must-listen for young founders, brand-led entrepreneurs, fitness innovators, or anyone fascinated by the future of movement culture.