The Innovation Brief
The Innovation Brief features conversations with innovation leaders exploring the ideas, challenges, and breakthroughs that are defining our future.
The Innovation Brief
Brewing Innovation: Heineken’s Digital Leap with Gordon Hamilton, Heineken
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In our third episode of the Innovation Brief, Matt Briggs sits down with Gordon Hamilton, Digital Innovation Lead at Heineken UK, for an inside look at how a 150-year-old brewing giant is embracing digital transformation.
Discover how Heineken is reimagining the pub experience for younger generations, addressing sustainability, and driving experimentation through initiatives such as Heineken Studio and the Innovators Brew House.
Gordon shares candid insights on the challenges of innovating within a heritage brand, adapting to changing consumer trends, and the lessons learned from both successful and not-so-successful projects.
Whether you’re an innovation enthusiast or a fan of the brewing industry, this episode offers a refreshing perspective on what it takes to keep a legacy brand at the forefront of change.
Connect with our Guest: https://www.linkedin.com/in/gordon-hamilton-759a6785/
The Innovation Brief podcast is for the people building, funding, and governing innovation - inside corporates, governments, and ecosystems across the globe. Bi-weekly conversations with the leaders shaping the future.
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The Innovation Brief is produced by Metta, an innovation consultancy specialising in research, programme design and delivery, and ecosystem building worldwide.
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