Big Stuff With Danielle Colley

Why You're Undercharging (Even If You Love What You Do)

Danielle Colley Season 2 Episode 35

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0:00 | 31:56

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“I love what I do… but am I limiting myself financially?”

This How Are You Really? episode is inspired by a listener question that hits closer to home than most of us would like to admit.

What happens when you’re motivated by meaning, impact, and being genuinely helpful… but struggle to ask for money, raise your prices, or advocate for your worth?

In this episode, Danielle unpack's the tension between purpose and ambition — and why the story we tell ourselves about money isn’t always the truth.

We explore:
– Why being “not money motivated” isn’t always what it seems
– The hidden link between self-worth and income
– How values and fear can look identical on the surface
– Why undercharging leads to resentment (even when you love your work)
– The real reason you avoid money conversations
– How to identify where you might be holding yourself back

Plus, practical prompts to help you reflect on your own patterns and start shifting them.

Because purpose and profit aren’t opposites.

And charging what you’re worth isn’t greed — it’s self-respect.

If you have a question you want Danielle to dig into, email ping her on instagram

@iamdaniellecolley or reach out at bigstuffpod@gmail.com