Smart Freight Conversations
Welcome to the Smart Freight Conversations!
Our mission is to create world-class educational content and learning experiences for people at all levels of business, providing them access to practical, informative, and actionable learning to enhance their decarbonization efforts. Our podcast covers a wide range of topics related to that, and each episode features in-depth discussions with subject matter experts who share their insights and practical tips to help you decarbonize your logistics and freight operations.
For more information, visit:
Smart Freight Conversations
Episode 18 | The Leadership Series: Is Verification the Missing Link in Emissions Credibility?
In this episode of Smart Freight Conversations: The Leadership Series, we sit down with Patricia Pinilla, Sustainability Initiatives Director at Normec Verifavia, to explore the real-world value of independent verification in the logistics decarbonization journey.
Patricia shares how Normec Verifavia:
- Bridges the gap between Smart Freight Centre frameworks and customer understanding
- Supports clients with verified Market-Based Measures (MBMs)
- Provides assurance that goes beyond regulation to create real accountability
- Builds trust across the supply chain, from carriers to shippers
- Helps organizations prepare for assurance through data transparency and readiness
Whether you're a carrier, LSP, or shipper, this episode offers an inside look at how verification supports market confidence and why understanding MBMs is becoming essential.
Learn more with the Smart Freight Centre Academy course on Book and Claim (Market Based Measures): https://bit.ly/4klWgoT