Smart Freight Conversations
Welcome to the Smart Freight Conversations!
Our mission is to create world-class educational content and learning experiences for people at all levels of business, providing them access to practical, informative, and actionable learning to enhance their decarbonization efforts. Our podcast covers a wide range of topics related to that, and each episode features in-depth discussions with subject matter experts who share their insights and practical tips to help you decarbonize your logistics and freight operations.
For more information, visit:
Smart Freight Conversations
Episode 21 | The Catalyst Series: Girteka’s Approach to Fleet Innovation, Electrification and Collaboration
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
What does it really take to deploy zero-emission trucks at scale across Europe?
In this episode of Smart Freight Conversations: The Catalyst Series, SFC CEO Christoph Wolff sits down with Girteka’s Former Chief Commercial Officer, Mark Mulder, to share a clear-eyed view of the practical challenges and opportunities – from residual value uncertainty to infrastructure planning and operational realities.
In this conversation, we cover:
- Operating one of Europe’s largest asset-based fleets
- The viability of battery-electric and hydrogen trucks for long-haul
- TCO risks and the missing second-hand market for electric vehicles
- Why collaborative shipper–carrier design is key to scaling zero-emission freight
🎓 Explore our courses and other educational resources on Road Freight Electrification: https://bit.ly/Academy-fec