Digital Innovators Circle
Driving digital innovation at associations is hard.
It takes courage to challenge the status quo, navigate internal resistance, and create momentum where there’s often inertia.
The Digital Innovators Circle podcast shares real stories from forward-thinking leaders at medical associations. These are the changemakers modernizing education, engaging members year-round, and generating new revenue for their organizations.
Each episode is a candid conversation with an association executive who pushed past “this is how we’ve always done it,” “what are the risks,” and “has anyone else done this yet?”—and led meaningful digital innovation with measurable impact.
You’ll hear what actually worked, what didn’t, and how they made progress anyway. No fluff—just real results and real people.
Hosted by Bozidar Jovicevic, MD, MBA—CEO and Co-Founder of Evermed.
Digital Innovators Circle
How ACEP Launched a Netflix-Style Platform in 9 Months — with Bobby Heard, COO
🎙️ In this episode of the Digital Innovators Circle Podcast, Evermed CEO Bozidar Jovicevic talks with Bobby Heard, COO of the American College of Emergency Physicians (ACEP), about their bold digital transformation — from delivering on-demand content through a fragmented LMS experience to a modern, personalized Netflix-style on-demand library known as ACEP Anytime.
Bobby shares:
- The specific challenges ACEP faced with digital education over the past few years
- Why exceptional content was being buried by poor UX and platform sprawl
- How internal alignment was built across staff, board, and physician leaders
- What made Evermed stand out — and why speed was the key to success
- Real metrics: 168+ minutes/month watch time, 35 NPS, 50% course completions
- The unexpected strategic momentum it created across ACEP
If you’re a medical association leader or digital education strategist, this is a must-watch blueprint for how to modernize fast — and get results.
Chapters
00:00 - Intro: Meet Bobby Heard, COO of ACEP
01:00 - ACEP's Starting Point: Fragmented Platforms and Disjointed Products
03:00 - Member Frustration and the Need for Seamless Experience
06:00 - The Daunting Task of Overhauling ACEP’s Digital Ecosystem
09:00 - Building Internal Alignment for Bold Change
11:00 - Bringing the Full Team to the Table: A Big Bang Strategy
14:00 - Overcoming Skepticism: Trust, Speed, and Buy-In
16:00 - From First Meeting to Launch: The 9-Month Journey
18:00 - Beyond Tech: Strategic, Revenue-Aligned Partnership
21:00 - Evermed's Role in Marketing, Messaging, and Engagement Strategy
24:00 - ACEP Anytime Launch: Results, NPS, Engagement Metrics
27:00 - The Shift to Short-Form, High-Value Medical Content
30:00 - Improving Content Capture and Unlocking Legacy Assets
33:00 - Creating Originals: ACEP Shorts and Editorial Innovation
35:00 - Advice for Associations: Say Yes, Take Risks, Go Faster
38:00 - Future Vision: Personalized CME, Certification & Smart Delivery
40:00 - Closing: Trust, Simplicity, and the Expectation to Engage
🔗 **Resources**
→ If you want to unlock engagement and revenue from your content, click here to request a 30-minute strategic consultation with Evermed’s co-founder (not a sales call).
Learn more about Evermed: https://www.evermedtv.com
Connect with Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
About ACEP Anytime: https://www.anytime.acep.org/