Digital Innovators Circle
Driving digital innovation at associations is hard.
It takes courage to challenge the status quo, navigate internal resistance, and create momentum where there’s often inertia.
The Digital Innovators Circle podcast shares real stories from forward-thinking leaders at medical associations. These are the changemakers modernizing education, engaging members year-round, and generating new revenue for their organizations.
Each episode is a candid conversation with an association executive who pushed past “this is how we’ve always done it,” “what are the risks,” and “has anyone else done this yet?”—and led meaningful digital innovation with measurable impact.
You’ll hear what actually worked, what didn’t, and how they made progress anyway. No fluff—just real results and real people.
Hosted by Bozidar Jovicevic, MD, MBA—CEO and Co-Founder of Evermed.
Digital Innovators Circle
AACAP PsychStream: How 1,125 Videos Became a Netflix-Style Learning Hub in 122 Days
🎙️ In this episode of the Digital Innovators Circle Podcast, Evermed CEO Bozidar Jovicevic talks with Jill Brafford, Chief of Learning and Strategic Initiatives at the American Academy of Child and Adolescent Psychiatry (AACAP), about their bold digital leap — from decades of underused annual meeting recordings to launching a modern, Netflix-style on-demand library known as PsychStream.
Jill shares:
- Why AACAP’s conference recordings had strong revenue but minimal engagement (1% usage)
- How legacy formats (two-hour sessions, clunky UX) left valuable education on the shelf
- What changed internally post-COVID and why digital innovation became a priority
- How AACAP navigated board approval, IT constraints, and internal alignment to move fast
- The role of Evermed workshops, templates, and strategy in hitting a 122-day launch
- Real metrics: 1,125 videos uploaded, 87% usage (from 1%), 320 hours watched in 3 months
- Why PsychStream is now a strategic asset for both members and non-members
If you’re a medical association leader or digital education strategist, this case study is a must-listen for how to unlock engagement, non-dues revenue, and member value with existing content.
Chapters
00:00 - Intro: Meet Jill Brafford, Chief of Learning at AACAP
01:00 - AACAP’s Starting Point: Cassette Tapes to Digital Recordings
03:00 - Why Usage Stayed Flat Despite Strong Content
06:00 - The Post-COVID Pivot: Why Innovation Couldn’t Wait
09:00 - Board Approval, Internal Alignment, and IT Hurdles
13:00 - From First Email to “Yes”: The Serendipity of Timing
16:00 - Launching PsychStream: 122 Days, 1,125 Videos
19:00 - Evermed Workshops: Email, KPIs, and Revenue Strategy
22:00 - Early Results: 87% Usage and 320 Hours of Learning in 3 Months
25:00 - Group Purchases, Free Trials, and What’s Next
28:00 - Non-Member Reach: Extending Impact Beyond Psychiatrists
31:00 - Advice for Associations: Do the Homework, Then Move Fast
34:00 - Future Vision: CME, Short-Form Content, and New Revenue Models
37:00 - Closing Reflections: The Power of Engagement and Serendipity
đź”— Resources
→ If you want to unlock engagement and revenue from your content, click here to request a 30-minute strategic consultation with Evermed’s co-founder (not a sales call).
Learn more about Evermed: https://www.evermedtv.com
Connect with Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
About AACAP PsychStream: https://psychstream.aacap.org/