Digital Innovators Circle
Driving digital innovation at associations is hard.
It takes courage to challenge the status quo, navigate internal resistance, and create momentum where there’s often inertia.
The Digital Innovators Circle podcast shares real stories from forward-thinking leaders at medical associations. These are the changemakers modernizing education, engaging members year-round, and generating new revenue for their organizations.
Each episode is a candid conversation with an association executive who pushed past “this is how we’ve always done it,” “what are the risks,” and “has anyone else done this yet?”—and led meaningful digital innovation with measurable impact.
You’ll hear what actually worked, what didn’t, and how they made progress anyway. No fluff—just real results and real people.
Hosted by Bozidar Jovicevic, MD, MBA—CEO and Co-Founder of Evermed.
Digital Innovators Circle
Behind the Scenes: How ASCRS Launched a Netflix-Style Library in Under 3 Months—with a 93 NPS Score
In this episode of the Digital Innovator Circle, we sit down with Kristy Conley, Senior Manager of Education and Meetings at the American Society of Colon and Rectal Surgeons (ASCRS). Kristy shares how a specialized society of 4,900 members launched a sleek, modern, AI-powered content platform—ASCRS Ustream—in less than 3 months, and how that’s transforming engagement, CME access, and digital strategy across the board.
Kristy shares:
- Why ASCRS knew it was time to shift from 60-minute videos to bite-sized, searchable content
- How they consolidated 3 years of meeting content into a modern, Netflix-style experience
- The surprising session that ranked #1 in views—but had low in-person attendance
- How they captured speaker bios and photos at scale using a simple form tweak
- The importance of launching while momentum is high, right after the annual meeting
- Real usage data: 30+ minutes per activated user and a highly impressive 93 NPS score
- How the platform changed internal workflows and sparked new monetization ideas
- “This is the first product launch where everything went better and easier than promised.”
👉 If you’re a medical association leader, this case study is a must-listen.
🕒 Chapters
- [00:00] Intro: Meet Kristy Conley and ASCRS
- [01:00] Annual meeting stats: 4,900 members, 2,300 attendees
- [03:00] Why long-form CME content was underperforming
- [04:30] The push for 20-minute microlearning
- [06:00] Challenges with engagement, search, and younger members
- [07:30] The turning point: seeing Evermed talk at CMSS
- [08:00] A small staff, big ambition—and why implementation was still seamless
- [10:00] Delivering content faster and smarter post-conference
- [12:00] What stood out vs. other vendor launches (“surprisingly pleasant”)
- [14:00] Metadata, experts, and content tagging: behind-the-scenes
- [16:00] Speaker bios at scale: a form tweak that paid off
- [17:30] CME process workarounds and future ideas
- [18:30] Opening doors to monetization and sponsorship
- [21:00] Launch reflections: “We were blown away”
- [24:00] Email engine + weekly recommendations = retention engine
- [25:00] The top-viewed session surprise—and what it means
- [26:00] Bringing back 2023 & 2024 content = more value, more reuse
- [28:00] Early results: 30+ min/user engagement, 93 NPS, 60% email CTR
- [35:00] Advice to peers: “Clear expectations, staff buy-in, and this just works.”
- [38:00] Timing your launch—and planning for seasonal dips
- [40:00] What’s next for ASCRS Ustream
🔗 Resources
→ If you want to unlock engagement and revenue from your content, click here to request a 30-minute strategic consultation with Evermed’s co-founder (not a sales cal
Learn more about Evermed: https://www.evermedtv.com
Connect with Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
About ASCRS UStream: https://ascrsustream.com/