Awesomely Off-Topic: Books, Brands, Business and Everything Else We’re Not Supposed to Say Out Loud

🎙️ Episode 24: The Big One

Taz Thornton and Asha Clearwater Season 1 Episode 24

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0:00 | 54:10

For 14 years, we’ve been holding space for people who want more than a quick fix or a shiny shortcut. Our 13-month spiritual empowerment programme - The Big One - has grown from a wild idea into one of the most transformational experiences we run – and it’s taught us far more about business than any strategy ever could.

In this episode, we’re lifting the lid on what it really takes to build and sustain a long-term programme. We’re talking honesty, clarity, commitment, and the kind of leadership you only develop by showing up again and again – even when life throws curveballs, grief, growth spurts and the inevitable “oh god, are we really doing this?” moments.

We walk through the real lessons we’ve learned over the years: how being transparent creates trust, why setting clear expectations matters, what holding deep work teaches you about boundaries, and how a programme that lasts more than a year forces you to run your business with integrity, resilience and a very human heart.


If you’ve ever wondered how to create something that lasts, this one’s for you.

Something you’d love us to know? Send us a message - we’d love to hear from you.

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Unfiltered. Unedited. Awesomely Off-Topic. New episodes every Tuesday.

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👋 @thetazthornton + @ashaclearwater

SPEAKER_00:

You're listening to Awesomely Off Topic, the podcast where we talk books, brand business, and everything else we're not supposed to say out loud. We're Taz and Dash, ex journos, now coaches, creators, and chaos navigators. Let's go! Welcome everybody to episode 24. Today we're gonna be talking about the big one. And no, we're not gonna be spending this however long we're talking for just plugging the 30-month spiritual empowerment programme we run. We're gonna be talking to you about some of the lessons from that we've learned from our business and from a business point of view.

SPEAKER_01:

We are indeed. It's good to be back. I think that the big one has been life-changing for me on many levels as it has for you, and hopefully for those that have joined us on the journey. There's the word again. We have to get it in every couple of episodes. Um, there's so much to take into your businesses as well as your personal life, and particularly when you work for yourself, is so important that the two do blend, they absolutely do blend, and it can work beautifully together. But this work, the work that we've done in the group, has really helped me in countless ways. So, where do we start, Taz?

SPEAKER_00:

Well, maybe a good place to start is the attentions. So, in the big one, it's a blend of shamanic teachings, medicine wheel tools, talking therapy. So we do talking stick rounds. No, it's not a stick that talks, we can talk about it more later on. We do some very real empowerment activities, things like firewalking, we we learn meditation, mindfulness, shamanic journeying. We definitely build that psychic muscle there. But there's an awful lot of stuff that taps more into the kind of left brain. So, yeah, of course, we do teach people how to work with things like spirit guides, um power animals, but it's it's more to do with our behaviours more than anything. And I think no matter how many personal development books I read or write, same for you, Ashley. Or listen to. Or listen to like a good audiobook. Something I I've got the creaky chair tonight. Something that I learned from the very, very basics when I was first learning about the medicine path. And if anyone's wondering what that is, it's kind of based around North American teachings, but I believe this would have covered the entire globe. Maybe we had the the green road as opposed to the red road, but these are really tools for life, and there are four attentions as I was taught, and I was taught by many teachers, but big shout out to Chris Lutterchau at Northern Drum, who I work with for many years. I assisted him for a while too, and his teachings were absolutely fundamental in the way my life has turned out. So, what are the attentions? Again, there are rules for life. So the first attention is be present, and what that means quite simply is whatever it is you're doing, give that 100% of your attention. If you're listening to this podcast, be listening to the podcast. If you're enjoying the soap in the bath, enjoy the soap in the bath. If you're with a client, be just with that client. Turn your phone off. There is nobody else more important in that moment than the person that you're with. So it's literally whatever it is you're doing, be present. So, what's the second attention, Ash?

SPEAKER_01:

Oh, that one is a good one for me. Guards out. Um, so the scout, so it's be aware of your thoughts and how things can change very quickly in our brain and things can uh go really quickly into a place that you don't necessarily doesn't serve you. Yeah, um, so those wandering thoughts, but thoughts that can take over and suddenly you're not in a good space. Um, and that's one that I really work on a lot.

SPEAKER_00:

Yeah, so ultimately it's teaching us to aim for that place where we are controlling our thoughts rather than our thoughts controlling us. And there's a reason that it's also known as the scout, is it's that literally be being aware for the thoughts popping into your brain that are about to trip you into a mood or a set of actions that you might not find that desirable. Um, the third attention is the hungry learner. I think this is my favourite of all. Shouldn't have favourites, but yeah. The hungry learner is literally about adopting an attitude where we learn from every situation. Yeah, there's a there's a thought in the medicine path that the second we believe we've learned everything, we cease being able to learn. And I think that's so, so true. We've all met a know it all that can't be told, um, or doesn't even want to be told. But the hungry learner is is whatever happens in your life, look look for the teachings. And it's not just about reading, it's not just about you know going into a library and and soaking up everything that you can, or uh, or to a museum, or to any kind of event, or to a uh platform speaker personal development event. It's about learning from everything.

SPEAKER_01:

And everybody as well. You know, sometimes some of the most incredible conversations we've had, aren't they, in those kind of mundane, ordinary moments of life. You know, it might be somebody you just happen to be sitting opposite on the train or on the way to work, you get chatting to somebody on the way, or the person in the shop who's shopping at the same time as well.

SPEAKER_00:

Or the homeless person sitting on the corner that so many people step over and start sitting down to it next to them, talking to them. Yeah. I rem I remember my grandfather said, um paraphrasing here, but he always used to say something along the lines of you can uh you can learn as much or of or more from a tramp than you can from, I don't know, a CEO or whatever, but it's so true.

SPEAKER_01:

It doesn't matter, there are fellow humans on this planet at the same time as us, so let's just be open to having those conversations and not be in judgment, yeah, just to listen and to connect. And that's one of the beauties of being on this planet, isn't it? Those moments you don't expect a conversation to start and then where it takes you. How exciting is that? And of course, that that hungry learner is one and truly you know really ready to hear more.

SPEAKER_00:

I love converse, not to convert, but to learn. Yeah, you know, celebrate the differences and learn learn from them too, or celebrate the similarities if you want to and learn from the differences, but learn. And for anyone who's been to any of my workshops, seminars, or the stuff that Ash and I run together, where we talk about asking why something has happened for us rather than to us, that definitely comes from from this part of the attentions and my flip your negatives hashtag as well. It doesn't mean that we're ignoring anything that we perceive to be bad, it's looking at okay, how can we how can we get something from it? Yeah, positive.

SPEAKER_01:

Yeah. So the fourth attention and the final one I like this one. This has been huge in my life, I feel, particularly in recent years. Change body, change state, or as you like to, we refer to it as well, don't we?

SPEAKER_00:

Absolutely. In the yeah, traditionally in the medicine path is let the little child play.

SPEAKER_01:

Yeah, and I love that, and it's just about for me, I've realised now that as a child growing up, I had all this energy inside me, and I would just sit, or and also sometimes good energy, sometimes not so good, not in a good space, um, quite worried about things, quite anxious, and instead of working with my body to get rid of some of that energy that wasn't serving me, I would sit in it, sit in front of the telly for hours on edge.

SPEAKER_00:

And still, and of course, it's not actually about letting little children play, it's about letting the child inside us, whatever age we are.

SPEAKER_01:

Exactly. You can and the point I was going to make with that was as a prime example of that in recent years for me, you know, with the with my whole thing around kind of the MS diagnosis and stuff, and actually getting realising that I could move my body and get myself out of those negative thoughts and things in challenging times, even if it was a small movement, even if it was getting up to put go and put the kettle on instead of sitting in my anxiety, my anxiousness to actually get up and move. And I think that's the same in business. We can get stuck in the anxiety of a particular challenge in a business, yeah, and just be kind of stuck in it rather than looking for ways that we could actually physically move and get ourselves out of that into something more positive. Yeah. So I suppose a bit of a spurious link there, but looking at me as if I was a bit off the rolls of it. I was just thinking.

SPEAKER_00:

Oh, I was just thinking. I know, it was my thinking phase. In very, very simple terms, if you're in a funk, for goodness sake, don't sit in it. And there was a brilliant example for this in kind of pop culture. For anyone here who's ever watched Grey's Anatomy, remember in the early days when Meredith and Christina Yang were in it together.

SPEAKER_01:

Oh yeah.

SPEAKER_00:

And when they'd have a had a bad day, they'd dance it out. Yeah, dance it out. Classic example of change body, change state. The big thing if you're in a funk for whatever reason is move. And if you if you don't have the physical ability to move very far, do whatever you can to move. Move inside your mind if you need to. Deliberately think of something completely different. So um what colour socks are you wearing today, Ash?

SPEAKER_01:

I've actually got some some early Christmas socks on because I'm a bit behind with the washing at the moment. So I've got my um I think they're gingerbread socks. So they are technically they're a little bit glittery. But I put them on and thought, you know what? It's November, it'll soon be Christmas.

SPEAKER_00:

But why did I ask you that question? Go on. It's just if you've just changed your state without actually moving your body. Yeah, that's true. I've changed my state.

SPEAKER_01:

It went straight over my head. There you go. Because my head was moving, you see. That's it.

SPEAKER_00:

Well, it's like in NLP when we talk about breaking state, yeah. It's the same thing. Yeah, break your state. You know, these aren't when when we look at the world of NLP, these aren't wonderful new inventions with most of the teachings there, yeah, yeah, and the methodologies, you can trace them all the way back.

SPEAKER_01:

That's what makes it so cool, doesn't it?

SPEAKER_00:

Through the ages and still helping us in countless ways. Of course, the the tripwire with this is that when we're in a funk and in that place of feeling anxious or depressed or worried or stressed or angry, most of the time when we're in it, we don't want to move out of it. Oh, I know that feeling, do. But that's because we haven't been taught as a people to work with our energy and to work with our emotions. We haven't been taught to be present, we haven't been taught to have our guards out to watch our thoughts, we haven't been taught about the hungry learner to learn something from every situation, we haven't been taught to change body change state. So therefore, when a state hits us that is releasing lots of endorphins, whether they're I'm not sure if you can even get good or bad endorphins, but when it creates, let's say, a drama state, drama states release endorphins, and it gives us a hit. And a lot of the time we want to stay in that because we've not learned to manage everything else. But I've said this before, well, I think when we're getting hits from drama, it's kind of like getting a hit from, I don't know, bad crack rather than the kind of hit you get in the fresh air on top of a mountain.

SPEAKER_01:

Yeah. But the thing is, it's addictive, isn't it, to go back into that state and stay there. Yeah. It becomes addictive, and then you're it's a bit like sugar, isn't it? The more you have it, or the more you do it, or you don't do stuff, you don't change body change state, or then the more you get used to doing that, and that becomes your kind of level.

SPEAKER_00:

Yeah, and getting yourself out of that is a challenge. Absolutely, and you can see why they're taught in that order. So the first thing is absolutely learning to be present, learning to be absolutely in whatever that you're doing. Because if you're not absolutely present, you can't spot when your thoughts are starting to run away with you. You know, and if you haven't got your guards out and you're not watching your thoughts, you're likely to not go into that place and that zone of the hungry learner. And if you haven't got yourself into the place of the hungry learner where you're saying, What can I learn from this? you're likely to tip into that state where you're just going to soak up all the negativity that you're creating from your mind and not want to change it. Because that shows you know inertia.

SPEAKER_01:

That's another classic example of that, isn't it? So all of this is incredible, but can we talk about let's think about how we apply this to our work? Because a lot of people listening will have their own businesses or working.

SPEAKER_00:

Yeah, what does all this hippie shit have to do with business?

SPEAKER_01:

I mean, I love talking, and this is these are invaluable teachings. I we always say, don't we, with the creaky chair. With the creaky chair. Hi, creaky chair, we should call it creaky chair.

SPEAKER_00:

We're gonna sound very silly if when we run this through the sound pressure that the creaks of each other creak. Trust us, I do have a creaky chair of the channel.

SPEAKER_01:

Taz we did do the the chair check that we do before every podcast recording. We've got four we've got five seats in this space that we're in today, and we went round and we got the two least creaky, and Taz has decided that she suddenly found a creak in the chair that we didn't know existed. So, anyway, where were we, Taz?

SPEAKER_00:

WTF, does this have to do with business?

SPEAKER_01:

Yeah.

SPEAKER_00:

Well, let's look at that first attention, be present. What changes for us in business if we're present? So, one of the biggest um complaints I hear from people I coach is either nobody's buying or there's just nobody out there wanting to do business. People are always, always buying. But what's usually going on there if people is people have got stuck in that spiral of just constantly churning out content or constantly going on to sell, sell, sell, sell, sell, or just waiting for the sales to fall into their laps, and they're not actually being present, they're not actually sitting and watching what's going on around them and being absolutely in the moment, which means they miss opportunities and they miss buying signals.

SPEAKER_01:

Oh, because they've switched off, because they're not in that being present in the moment. So they're probably maybe they've got their I don't know, this time of year, some of us might be thinking about, I don't know, year-end, you know, tax and all the rest of it, starting to think about that and our accounts, maybe. Oh my god, the kids want that big thing for Christmas, and how we're gonna get the money for that. So you're not so your mind's wandering into that environment. Meanwhile, over here, there's somebody that's a really good lead on a potential big sale for you, but you're not noticing it because your your your mind is elsewhere and that commitment's elsewhere.

SPEAKER_00:

Totally. This can apply to so many situations. So maybe you've got something where clients keep leaving you. Well, why is that? Are you being fully present with them? Are you absolutely fully cognizant, making sure those clients feel absolutely heard?

SPEAKER_01:

It's the classic example, isn't it? You know, if you've ever been to like a social event or a networking event, business networking event, and you're having a conversation with somebody, and then they'll do that thing where they just look over your shoulder because they spotted somebody else in the room that they'd probably do it. Shiny, shiny. Yeah, they'd quite like to say so. They're nodding, but you know they're not fully present, they're not really there, they're not in the moment with you. And actually, if you run it back, how much of that have they taken in?

SPEAKER_00:

Suddenly you feel that your importance is just slipping out of the room.

SPEAKER_01:

So yeah, exactly. Yeah. So I guess it's the same for in a situation like this, isn't it? If you're not, you know, you're you're losing that chance to be absolutely present and on that one topic and staying with it rather than going over there and you know losing your losing your way and all those thoughts that are whizzing around, which leads into beautifully guards out, right?

SPEAKER_00:

It does, but just quickly before that, um sorry, I took this on too quickly. No, you didn't. I was about to go there, then another thought popped in because I was being present. No, you always being present, Asha. Nothing to do with squirrels. Not at all. Um for those of you who are coaches, mentors, trainers, trainers in that kind of environment, one of the other benefits, the the biggest benefit of being present is that you learn to see what's being said between the words. So somebody might come to you and say, I want you to help me solve this issue, but then when you're fully present and you're just watching and listening and tuning into everything about them, you notice that that's not actually the issue at all. It's something else, several layers underneath. And then you can address what's really going on. Which brings us, as you were just about to say beautifully, back to guards out and the scalp. So any one of those would lead us into guards out because it's the next one, isn't it? So where we go from being present, being absolutely in the moment to guards out, is being in the moment and noticing when you start to not be in the moment.

SPEAKER_01:

You're looking at me like that, I'm just waiting to say, I am in the moment. I'm just I'm thinking, see, now there you go. So my thoughts gone off. I was actually thinking about examples of that where I've done that and I've allowed other things to come in. It's not like now, for instance, because I was too busy thinking about what I was gonna say next. So I wasn't present. There you go. So that was a tumbleweed moment. It's a classic example. There you go, everybody. The things I do for you lovely listeners is that I demonstrate beautifully. If only we were filming this today, I'm glad I'm kind of glad we haven't actually. I did glitch. I did, I do glitch quite a few times, but that's a perfect example of where I was so caught up in the thoughts about how I was going to respond to your that you stopped being present.

SPEAKER_00:

And that's the point. There you go. And none of us are perfect, hey. Um, you know Poe Biddy's nerf. Absolutely, and you know, we're both ADHD A F. So uh sorry about that silence.

SPEAKER_01:

If everybody was there, they were just like, has have we had a power cut? Can you imagine that would be people around the country? Yes, Asher's brain did momentarily have a power cut.

SPEAKER_00:

So many different things. Asher did have a power cut, I did. So just to bring us back to the topic.

SPEAKER_01:

Come on, back to the topic, awesomely off topic, and I'm demonstrating a beautiful name of our pocket. You are indeed, you are indeed. Over to you.

SPEAKER_00:

Goodness me. So the thing to remember is that it's not about right, I've done number one, now I move on to number two.

SPEAKER_02:

Yeah.

SPEAKER_00:

You have to be present whilst also working on God's L. So being present allows us to notice when the thoughts start to come in. And sometimes, you know, there's a there's a brilliant exercise known as noting. And to give Chris Lutterchow another shout out, if you read one of his books Calling Us Home, there's a brilliant chapter that talks about this. Um, and it's when we start to actively recognise when a thought comes in. So maybe you give yourself a task. So right now, Ash, if I ask you for the next 60 seconds to focus on nothing other than being present in this room and on this podcast, then what I want you to do is over the next 60 seconds, whenever a thought comes in that has nothing to do with that, just label it either that is a thought or that is a feeling and let it go. Do you want me to verbalise it?

SPEAKER_01:

I'm joking, I'm really joking. If you're joking.

SPEAKER_00:

Give yourselves that as a task, everyone as a task, everyone listening. Focus on focus on one specific thing. I don't know, I'm gonna focus on the smell of fresh coffee, for instance, or I'm gonna focus on just thinking about where I'm going tomorrow, or I'm gonna focus on counting how many strips are in my blind. What do you call the things in a blind? The blind things, blind strips. Anyway, focus on counting how many of those.

SPEAKER_01:

No, you see, now you've taken me over there now, because now I'm trying to have a serious conversation, kind of semi-serious, and now I'm thinking about what those things are. And that was a perfect example of me going. No, not laps.

SPEAKER_00:

If anybody knows what the strippy bits are called in the blind, please do email in and let us know.

SPEAKER_01:

Oh, this is such a serious podcast. And now the squeaky chairs back. Yeah, or it may not be.

SPEAKER_00:

So just focus on one thing and set a timer on your phone or on I'm gonna spell it in case you're listening out loud, A-L-E-X-A or similar, or S-I-R-I. Set a timer for say two minutes, focus on just that one thing, and note how many times a thought or a feeling comes in that has nothing to do with what you're supposed to be doing, and then actively label it thought, feeling, let it go, and come bring yourself back to the focus. That can be so so important. And with mood as well, I'm I'm quite visual, so when I think about Guards Out and um the Scout, I sometimes visual visualise um a road, and this road has it's a big old dirt track, and there are three lanes, there's a big one down the middle, then there's one at either side, and I see that as thoughts coming into my body. And if I'm trying to focus on my mental or emotional health, if I know I've been going through a bit of a funk or I can feel them about to dip, I'll just sit and focus on these roads, and I will sometimes see little things that appear to me as like little ants coming up this road, and I always know that that's what represents the negative thoughts to me, and then I can work on shifting them, getting rid of them. So it can really, really help with all kinds of things. Anyway, let's move on to that's how Guards Out might be able to help you in in business. You know, you've got to make sure that you are listening to everything, make sure that you are watching your thoughts. Watch your thoughts when it comes to business, when it comes to clients, when it comes to your money mindset. If all those negative thoughts start coming in about being broke, not being good enough, never having enough money, we're never gonna be able to do this, we don't have enough years left in our lives to make the amount of money we need. When those thoughts come in, if you allow them to sit there, they're gonna actually direct it for you.

SPEAKER_01:

She's looking at me listeners, I can't think why. I'm not.

SPEAKER_00:

I was looking intently at the snowball microphone. But any one of those things things like money mindset are so so important with your health as well. It doesn't mean you ignore any ills, but if you focus on what's wrong rather than focusing on what's right, or focus on what you don't want rather than what you do want, guess what? Where attention goes, energy flows.

SPEAKER_01:

And think about all that energy as well that you're spending on that when you could be focusing on that positive stuff and how good you're going to feel at the end of that when you're in that space as opposed to the this is you know, I often I frequently say the reason I said that when you were looking at me because I frequently say, Well, you know, I'm getting on towards 60 now, blah blah blah, time's running out and all that negative old twaddle. Um, and I can stay in that, and so when I start looking at things like the you know, all the attentions that can bring me back into the present to start with, and then focus on all the good positive stuff rather than getting that though isn't it?

SPEAKER_00:

Focusing on the negative. So we have one this week, didn't we, where for whatever reason a lot of money had gone out and you were having a bit of a panic, oh we're gonna pay this, how are we gonna do that? And then we spotted something we wanted to buy for for the business.

SPEAKER_01:

Oh, I'm excited about this.

SPEAKER_00:

In the scheme of things, it wasn't a huge purchase, it was about 600 quid. Yeah, but we went through every step, we said, well, if we do an instalments, we can do it. And I went to go through the shop system to buy in instalments, hit the button, and before I knew it, the whole 600 quid had gone. So we'd already been going, This is a bit of a squeaky bum month. Okay, Ashra was going, what can we cut back? I was going, how do we make more? Yeah, there you go. And that sums us up beautifully, doesn't it? But the point was then I knuckled down, I launched the um blah the Taz's awesome.

SPEAKER_01:

I like some of that.

SPEAKER_00:

Taz's so filthy.

SPEAKER_01:

I'm so sorry.

SPEAKER_00:

I launched Taz's AI Power Lab, yeah, and before we knew it, I'd easily covered that and then some.

SPEAKER_01:

Yeah.

SPEAKER_00:

So it it doesn't take a lot to be able to bring more money in. I'm not talking tens and tens of thousands, although I guess when you're in that mindset, it's the same thing. Of course it is, the same principle. But for any one of us, if we're willing to get out of our comfort zone a little bit, be present, be aware of our thoughts, get into the zone of the hungry learner and think, what can I create? What do people want? What's going on out there in the world? What can I help with? And then very quickly create a product or an offer that isn't going to take you a lot of time, isn't going to cost you any money other than the resources of actually creating it. Yeah. So that it'd be simple, you can bring money in really quickly. I think I've done about 2K over the over the past four days, something like that, with something that was an offer that came up out of nowhere.

SPEAKER_01:

It's brilliant though. But it's being also about that hungry learner as well, isn't it? Because learning, one of the things I was going to talk about was this hungry learner thing where I don't know if you've ever been to a there's a lot of events out there, you know, we had a time we weren't going to them, obviously we had a lockdown a few years ago, so we weren't going out to meet people, but I've had the privilege of being at various events this year, some of which have been speaking gigs for both of us, some of which have been um hugely net you know. It has been a lot of things.

SPEAKER_00:

But there's both being both speaking at the same gig because so often I've been speaking at a gig and you've been there as as as my supporter and my my wingwoman and my camerawoman.

SPEAKER_01:

Yeah.

SPEAKER_00:

Or you've been speaking at an event at an event and I've been there to support you. But it's been really lovely to have had a couple of events, quite sizable events, where we've both been speaking on the same stage, not at the same time. Yeah, but it's been really lovely.

SPEAKER_01:

So that's been about the hungry learner there, actually, has been how we've both been for the other one when we've been at these events. But one of the points I was going to make, the people that we've met, and sometimes you know, being open to that learning, that hungry learner, even if it's a topic that we can all fall into that, I know I have, you know, a topic that I know, you know, I know about that, and who what are they gonna tell me that's new, you know, that I don't know. And if you go in with that, you go with in with that attitude, a it's a very arrogant attitude to hold, but also you just close your mind off to so much opportunity to learn. There's always something to learn. I mean, I've been to some events over the years where okay, it's not been the most, you know, wonderfully um exciting, but there's always been something I've learnt from it. Either it's from one conversation I've had with somebody at the end of the day or from one of the speakers on the stage, and they've come out with one sentence or one or two words that for me means it gets me thinking it's a great prompt for or even if it's not that exciting, sitting and looking at okay, why isn't this working?

SPEAKER_00:

Why is it not jellying? How can I learn from this? How can I grow from it?

SPEAKER_01:

Yeah.

SPEAKER_00:

What could I do differently?

SPEAKER_01:

Yeah.

SPEAKER_00:

There's nothing worse for me than being at an event and you find people there who, rather than listening to the speakers, they're whispering behind their hands. Yeah, I can't see. Or they're grading everybody up on the stage or slagging them off, or you know, if they're trying to raise the energy in the room, they're going, I'm not doing that, I'm not standing up, I'm not clapping, I'm not cheering, I don't know what they're gonna say yet. We're our own worst enemies sometimes. And if I could put anything into room 101, it would be cynicism. I cannot abide cynicism. Scepticism, fine, we all need a dose of scepticism, but cynicism I cannot abide. I bet you for everyone who's saying they hated an event, they didn't get anything from it, they've they've done nothing but put complain about the people speaking, blah blah blah. And I'm not talking about the one-off, we'll all go to an event where one speaker or one presenter will come up and you go, What? What the actual really? I'm not talking about having one person that you didn't feel served. I mean sitting at an event and criticizing and critiquing everything. Yeah, I don't start to finish. Yeah, it brings your energy down, it closes down your hungry learner because just having that attitude is well, I already know it all, so you can't learn anything.

SPEAKER_01:

Is that arrogance again that we talk about?

SPEAKER_00:

You're not likely to go and make any contacts or sell anything because you're not gonna be in the zone of either attracting people into your sphere, because cynicism does not attract people other than other other cynics who I'm gonna buy from you, you're not gonna be networking effectively because your mindset is gonna be on how shit things are rather than how expansive this could be, and it's just gonna be a waste of time for everyone. If you just stop before you go into any event and go, okay, what do I want to get out of this? What is the attitude and the energy I want to bring into the room? And even if the event on your own scale is a bit poor or you don't like the speakers, if you go into that room with an expansive attitude of how can I serve, how can I help lift the energy, how can I help people in this room, how can I bring my best self, what's needed, people will gravitate towards you, and you will either gain clients, friends, or advocates.

SPEAKER_01:

I love that. And also, I keep coming back to this amazing conversations I've had in the breaks. You know, very often it'll be somebody I've had great conversations in the queue for the ladies lose. You know, it doesn't matter where you are, you can have a really interesting conversation that and it will be a start of a really good business relationship just from that five-minute conversation that then leads to a a phone conversation or a message on WhatsApp or whatever, and then you can grow it from there. And I love that fact, I love the variety of it that you can get so many ideas and inspiration um from just a few minutes of time in an event. Say you're at I don't know, a three-day event, and it's you know, you're learning quite a lot as you go along, but suddenly in that last in that in ten minutes, you've got you've gained not only a new business contact, but all these opportunities for business ideas and chances to collaborate and you know how things can turn like that in a moment.

SPEAKER_00:

What if your learning and exp and the best experience from that event didn't actually come from the people on the stage? That's what I'm saying, but from anybody that you happened to meet there. Yeah. So you can either then go, that was shit, the speakers were all crap, or you can go, that was amazing, here's what I learned. Does it matter where your learnings come from? If you've chosen to immerse yourself in an event, for instance, and it could be anything, I'm just picking up an event as a as a lot, didn't I?

SPEAKER_01:

Just yeah.

SPEAKER_00:

But if you if you choose to go in there with an attitude of, I'm gonna go in there and learn and support, rather than if this is gonna be any good, you'll have a very different experience. What else can we learn from the hungry learner? Another area that comes in for me as well, is it it's a really topical one at the moment, AI. So I know when people were first starting to talk about some of the large language programs, things like ChatGPT for instance, you and I were absolutely No, don't want it. We've been trained, we've been we've spent our careers learning to write properly, learning as journalists, as editors, learning design, learning the the way of production, learning how to capture with our headlines and with our prose. And now somebody's just gonna cheat and just tap it into the internet and it's gonna do it for it. And we were so anti at first, it's gonna take all our jobs, but then came the learning when we realised actually this isn't going anywhere. And to paraphrase a quote, I've seen it a few times around the internet AI isn't gonna take your job, but somebody under who understands how to use AI is. Yeah, ChatGPT is not going to eradicate human writers, but Chat GPT does allow us to bolster our writing with having an encyclopedia at our fingertips or a bank of ideas at our fingertips. Think of it as a plug that plugs into every brain that's ever written anything across the world, and you can go, here's where I'm Going, is there is there an angle I've missed here? Is there something else I should be talking about here? What's another word for this? How could I phrase this differently? And even if you don't want to do anything that through it like that, you can then drop your whole piece through it, making sure your your privacy settings are when they need to be, of course, and go, can you just proofread this for me?

SPEAKER_01:

And the I remember it's it's that thing again, isn't it? When we first had the internet, we've talked about that, I think, in earlier podcasts. But that that kind of wow moment, and again the hungry learner, that star child thing as well, where we're excited by everything anything and these new develop these new things, new experiences. And I think that's where we are with AI now. It's yeah, so it's that's a really good point to make.

SPEAKER_00:

We've now both flipped into Hungry Learner with that. So it's it's not and remember that if we weren't already skilled writers, journalists, editors, coaches, we wouldn't be getting the same results because it's only as good as the content you put into it. Yes, it can tap into content that's already out there, but in order for it to get your voice, for instance, you need to have a really strong voice in the first place, or you can't train it. It's the same with um with photographers and art out there. Um every now and then I will use some AI imagery on my content, but it's usually something fantastical or something that I need on the, you know, in the heat of the moment. If I didn't already have that bank of amazing images, mainly from my my favourite and personal photographer Vicky Head, big up to Vicki if she's listening, best event photographer in the world, I swear, um, and best personal brand photographer too. Um if I didn't already have that bank of cracking images to feed into the app I use, I'm I'm a Leonardo girl, I know there are a few different options, I wouldn't be able to get the results that I get from it. So I'm not gonna go, well, I don't need Vicky anymore because I've got Leonardo. I'm gonna go, oh well now I've gained some weight or lost some weight or changed my hair or got a few more wrinkles, so I need that bank of images from Vicky that I'm gonna use, I'm gonna exhaust that, I'm gonna exhaust those, but I also need to be able to feed those into my AI that I use for images for if I need something a little bit quirky that I would never be able to get from Vicky in a million years. So, for instance, when I wanted a pick of me as a kind of Medusa-esque gorgon when Sam Black Bearfoot asked me to you know join join the the temple as one of her gorg gorgons. Oh, hold on, here's a picture of me with snakes coming out of my bonds that Vicky took.

SPEAKER_01:

Not gonna happen.

SPEAKER_00:

It's quite difficult.

SPEAKER_01:

We could, you know, could ask a local wildlife place, but it probably wouldn't be ethical, really. But I can do this I can do very quite dangerous too.

SPEAKER_00:

But I can say, this is how I look, this is the look that I'm going for. Can you make that happen? Or you know, when I when I did the vault, oh I want a picture of me next to a great. A great big pink vault. Yeah. Ooh, where can I get a pink vault? Well I can't, but I can use the photos from Vicky to recreate that. And for the the the images that I was using to to launch Taz's AI power lab as well. I didn't have any pictures of me in a really futuristic tron-like setting next to a giant why wouldn't you have that? Next to a giant hourglass with pink and yellow sand in it. Without the images, but without the images from Vicky to feed in. So it's it's not about AI making us obsolete, at least not not yet, not in our lifetimes. No, you know, I've I've seen Terminator 2 and 1 and 3. Yeah.

SPEAKER_01:

That's why my AI is called Sky, as I've said before.

SPEAKER_00:

And it's well, if anyone reads Taz's little book of um Chat GPT and notices the dedication, they might find a lovely little Easter egg in there. Yeah, that's another one. Nobody's picked up on that and messaged me yet. But we'll see. Come on, everybody, see if you can get what it is. If you've got my little book of Chat GPT, look at the dedication and message me if you get it. Anyway, so Hungry Learner, how does how does Change Body Change State or like the little child play come into business, Ash? The fourth attention.

SPEAKER_01:

Well, for me again, it comes back to this um actually physically going to events because I'm quite an introvert and I could quite happily stay indoors all the time and not go out anywhere. But when I do, and I go, say, to a networking event, for instance, a personal um face-to-face one as opposed to online, and online ones are fantastic. I do go to those as well. Um, it takes a bit more effort, i.e., physical effort, in getting out, maybe getting in your car, getting on the bus, a train, or whatever. But I love that once I'm in that space, and I've also benefited so much from that. So it might be that I don't know, I've met somebody at an online, and that's fabulous, but that's the start of a business, good business relationship. But then to continue that to meet in person is really important. So for me, if I'm feeling a bit down, what I need is people actually, and I find if I want to do that and get in front of other people for real with a cup of coffee in my hand and chat and get to know people in that way, and that gives me something, that gives me a buzz doing that in a way that it doesn't necessarily have the same effect online. Does that make sense? I think that's important. I think that's about change body, change state. Sometimes I just need to get out. So, for instance, if I've got to write something, some content, or proofread something, I'm not in the zone, change body, change state, grab a dog, take the dog out, go for a walk, even if it's walk around the room. Sometimes you just take your pick up your laptop and move to a different room. Yeah, exactly.

SPEAKER_00:

Well, I did that probably because I'm not in it.

SPEAKER_01:

But it's a classic example. We've got a dog at the moment that's sundowning a bit, so we know that the time usually starts from about four o'clock. She starts getting quite, doesn't she? Quite whiny. And some of you that have been on um line with us, sometimes you'll hear a little bit of background noise. Bless her, bless you, Tess. Uh Tess? Tess? Tess. Tess is our cat who done is. Where did that come from? Wow, that's t Tilly even. Goodness me, I'll go. Where did Tess start? Oh god, I don't know, but I don't know where I'm going there. Tell us I need some more coffee. Um, but yeah, so same colour.

SPEAKER_00:

The both block. Where was I? I forgot where I was. Change body changed to you. You're talking about changing room or just a little bit. Yeah, yeah, yeah.

SPEAKER_01:

So changing room. So I had quite a big um report that was proofreading for a client uh over the weekend actually. Um and I got halfway through and I said, I just need to change, I need to change the space and need to get out of the space of the dogs and the cat and everything else going on and distractions. So I took myself upstairs just to have an hour or so, just to get it done and be totally focused in the space. But just in the movement from going up the stairs to a you know to a different room makes a difference. It does in the same way that if I need a a break between clients, just getting out into the garden for ten minutes and I'm d and I feel different again, my energy levels are up again. You can it's really easy, isn't it, to just sit and not move, not you know, not move around. What do you do to do that when you're feeling a little bit kind of lacking in energy?

SPEAKER_00:

Yeah, exactly that. Change, do something different, and sometimes if my brain is just feeling really, really overloaded and I don't feel like picking up a pen and just brain dumping, I'll do that thing of grabbing my phone and uh set myself a little timer to go and have a play on a game. Something that doesn't require me to think, which is probably not the best thing to do in a lot of people's minds, but I know if I do that, it'll just take me out of that state, or again, move out of it. So we would have all had times in business, I imagine, where we feel really let down, or you know, it's a good job we hit the swear button on these when we when we upload the podcast to say explicit content, but because what I want to say is when we feel completely fucked over.

SPEAKER_01:

Yeah.

SPEAKER_00:

And you know, I had one of these situations fairly recently where someone I I had worked my tits off to support, I'd done all kinds of stuff for them, I'd supported them now, I'd I'd really gone over and above only to find that all of a sudden I was being um well, let's not go into details, let's just say I was I felt I was being completely fucked over, and I was. Don't get me started. And I had, yeah, I had a weekend, if it happened uh kind of over a weekend period, and I I've I've when I found out at least, and I spent the weekend beating myself up and crying and feeling absolutely crap, and why is this happening for me? Um, and I could do the why is it happening for me, but of course, we've talked about RSD before, rejection sensitive dysphoria with ADHD, it really punched me in the feels. It really, really took me to that place of why am I doing this? Should I just cam my entire business? Shall I just bomb the lot and go and work in Tesco's, whatever it happened to be? Um, but then of course I got to that point of like I I don't want to sit in this state anymore. And I moved, and I think the movement for me, when I've been through something that feels horrible in terms of business, is to write. So very often I will think, right, I'm just starting to come out the other side of this now. I've worked through loads of stuff in my mind, in my heart, in my energy, in my soul about this. How can I use this to help other people? And without it being a big circum cathartic, I've just been really fucked over it, it feels horrible. I'll go, right, if anyone here has ever felt screwed over in business, here are the different ways you can deal with it. And I will write something that can help other people, and in the process of doing that, it shifts my own state. That helps me a lot, but again, you've got to make sure that you're in a space to do that, and you're not gonna be barbing because we all see those posts on social media, and very often from people who have big followings and frankly, I believe should know better. Yes, I am being Judgy McJudge face, and I'm okay with that in this. I think you're entitled to be that in this situation. When they'll put out those veiled comments that you well, you know they're having a go at someone, and I just think there's no need for that, there's no need to stir up that kind of drama. Instead, without deliber without specifically talking about what's happened to you and naming names, how can you serve your audience with the learnings you've just created, developed through being in the place of the hungry learner? Yeah, through being in that place of being present, this is how I'm feeling. Why am I feeling this? Where is it sitting in my body? What's needed? Guard's out. Okay, what are my thoughts doing? That's gonna take me down a negative path. Is that gonna serve me? Is that gonna serve anyone? No, how do I bring positivity back in? Get back into your centre, hungry learner. Why was it why has this happened for me? How can I learn from this? How can I help other people to learn from this and then get on with creating something positive from it? That's your change body change state.

SPEAKER_01:

That's very often all four of those attentions, yeah. Absolutely beautifully demonstrated with that. And I mean you talked about the change body change state. Are you somebody that also? Well, I kind of know the answer, but for our listeners, that needs to physically move as well. Have you got examples of where you've been able to do that and you think I know before you break your foot, maybe?

SPEAKER_00:

Well, that's that's a prime example, because at the minute I'm hoping by the time you listen to this podcast, dear listeners, I will uh be back at the gym. But for what feels like months now, I've been up and in and out of going to the gym. I've had ill health, I had chest infections that damaged my lung capacity, and then when we were in Athens, as some of you will know, I broke my foot on the first night out of there. So I got back out of back away from um from there and back to the UK. And guess what? I had to pause going to the gym again. And I have noticed that I struggle a lot more with my mood when I cannot work out, and I couldn't even do upper body stuff because I put my shoulder out as well. So I think that was the that was the issue where I've been hobbling around in the boot of doom, that's knocked out my alignment and it put my shoulder out. So, um yeah, physically moving does a lot for me. But when I can't physically move, I've been using breath work to manage my state. Yeah, and breath work is so so powerful. And again, for anyone who can't move a lot physically for whatever reason, breath work can make a massive, massive difference just in understanding how we can work with our breath to move our body on the inside, how we can expand and contract our ribs, how we can use our lungs to massage our heart, how we can take a shorter in-breath and a longer out-breath to regulate our nervous system and balance our sympathetic and parasympathetic nervous systems, how we can use different patterns of breathing to change our feelings, to change our health. One of the other things I've been doing is using breath work to try and increase my lung capacity. It's a tremendous, tremendous tool. So there are many ways to change body, change state without having to actually get up and dance it out or go for a walk.

SPEAKER_01:

So this ties in beautifully, doesn't it? Because if we remember what this podcast is about, which is all about we've called it the big one, which is about it.

SPEAKER_00:

But it's the business of the big one, really, isn't it?

SPEAKER_01:

It is, but it's it ties beautifully because obviously some of the breath work happens as part of the 13 months, isn't it? If we look at the 13 months, which is now going into its 14th year, I think it will be next year, correct? Am I right in thinking that's the 14th to 15th year? So what do you love about that? What do you love about running it? Because we've been running it together now for quite some time.

SPEAKER_00:

Yeah.

SPEAKER_01:

And we've had everything from like a handful of people, literally that first year, you know, maybe what, half a dozen or less, I think, including us.

SPEAKER_00:

I think that's an important point to just touch on actually, because the other business, big business lesson we've had from the big one, and from the bigger one, which is our three-year training for those who want to go deeper, um, is that when you start something and you know it feels right, and this one, for those listeners who aren't as we, then forgive me for this one, it felt so spirit-led.

SPEAKER_02:

Yeah.

SPEAKER_00:

It felt like a big part of my soul mission to go and run this, start running this program. At first, yeah, we had about, I don't know, about six people, I think, on the first one. And I remember on one of the weekends where a few people couldn't turn up, and it was just me and you, and like two delegates. So that first time first year we ran this way back when, you know, we were barely, we weren't even covering costs. Some of it was costing us to run it. Um, but it w it felt right, and we kept going and we kept going and we kept going, and you know, we got testimonials from that first year, which meant that more people came into the second year, and more people came in the year after that, and the year after that. And it usually sells out now. There's usually a waiting list, and we cap it at 21 delegates because we want to have, you know, the the the size of tribe that feels like a decent sized tribe, but also a circle where people don't have to break out into those little cliques, and there's time for everybody to get some one-to-one with us and with the people who support us in that in those groups. So I think one of the big lessons there is if something doesn't immediately make you loads of money, that doesn't mean it's time to drop it. There's so much cloak and dagger BS out there at the minute, all the six and seven figure billion um and billionaire pushes out there that you know if you're not earning 40 grand a week within your first six months, you should be calling it a day. It's all rubbish, things take time, and if if we'd given up in that first year with a handful of people on it.

SPEAKER_01:

How much we would have missed out on? Yeah. Wow, and we've had some most amazing experiences with that group, haven't we?

SPEAKER_00:

Yeah, it's the time to build something properly. And you know, it's not unusual if you're running events for the first one or the first few to be a loss leader, yeah, or at least to be just drawing even, and you use those as your proof of concept, you gather your testimonials, you get the people talking about it, and that's what leads more and more people into your into your ecosystem, into your circle.

SPEAKER_01:

Yeah.

SPEAKER_00:

That's the way to do it. Um but what was the other question you were asking? Because I clearly went off topic and didn't have answer out there.

SPEAKER_01:

No, it was what do we love about it? That's what I was going to ask you.

SPEAKER_00:

I love that although it's a program that has spirituality at its heart, it draws such a range of people.

SPEAKER_02:

Yeah.

SPEAKER_00:

And I think that too. Because we are so grounded in our approach to things, you know, the reason I sometimes call ourselves hippie shit is because some crusty old guyer, no judgment there either, at a networking event some years back said um asked me what I did, and I started talking about my coaching. And he said, Oh, isn't that a load of old hippie shit? And I went, Yes it is, thank you very much. I'm going to use that as a hashtag. And that's where it all began. And using that hashtag hippie shit showed people that we were so down to earth that they started saying, tell me, tell me a little bit more, people who would main maybe perhaps be a little bit embarrassed or shy to ask about it because I can't have a serious job and then be interested in things that you know cannot be physically seen in otherworldly stuff. And yet we all believe in electric and we can't see it. Yeah. So many things we believe in that we can't see. So it's that variety of all those people that come along, isn't it? Yeah, different walks of life.

SPEAKER_01:

We've got science groups, yeah.

SPEAKER_00:

We've we've got scientists on it now, so we've got scientists, we've had people from just about every branch of the armed forces. Yeah. From every branch, in fact, we've got special forces on there, we've got teachers, we've got um nurses, we've had quite high-level consultants, yeah, business consultants. Uh we've had oh crikey. So, so many different people from so many walks of life, and actually, the people that we might see as stereotypical spiritual people, we don't get money that fit in.

SPEAKER_01:

Yeah, but what is that though, Dad? What is that? We don't know.

SPEAKER_00:

Well, I know that people in the past I do know a few people with lentil jumpers, but it's okay. Brad Burton, if you happen to be listening now, I'm gonna mention you for years mercilessly taking the piss out of all my spiritual stuff and talking about me wearing a caftan and tinging my tie bells. But we don't have a single person who turns up with tie bells and a caftan. You're welcome to. Yes, you're welcome to. Who knows next year? But I think that's what I like. It's so, so brilliantly grounded, and it's because I think you can come to this programme, and yes, of course, we do work with energy and with spirit and with the natural world and the energy in the natural world.

SPEAKER_01:

Yeah.

SPEAKER_00:

But there are also so many mindset tools, like the attentions we've been talking about, you know. We we can you could park you could choose to park anything spiritual and if you wanted to come to it. You could choose to see the shamanic journeying aspect as tapping into your your unconscious mind. You could choose to see it as a meditation rather than an actual out-of-body experience as it's supposed to be, um, well, sort of. If you know about shamanic journeying, then you'll know if you don't, and you still email me and I'll try and explain, I'll try and explain it um in a different way. Um you could instead of thinking of power animals as uh spirit guides, you could think of them as tapping into the animalistic part of your personality or nature. You can come to this from any walk of life and it still works and use it, so long as you're not going to come along and start poo-pooing and ruining stuff for other people, as long as you are have an open mind and an open heart, you can come along to this angry learner and get something, doesn't it?

SPEAKER_01:

Yeah, and then anything and everything is possible, and to boot you also get a load of new people to meet and get to know and love and support. Um, and that's what I love about it as well, the supportive aspect. It doesn't just stop at the end of one of our weekend get togethers, it goes on obviously, thank goodness for new for technology, so that we can stay in contact now in the way that we do, but there's always there, somebody there to help and support, and that's what I love it. And people that we've had as part of the circle many, many years ago are still in touch, we still see, you know, in chat online and in person occasionally, and it's lovely. That's what it is, it just goes on and on, doesn't it? And each time, all those different age groups as well, which I love, you know. There's such a what's the youngest youngest member of the tribe we've had, Taz? Can you remember?

SPEAKER_00:

Fourteen coming with a mum.

SPEAKER_01:

Yeah. We've had a lot of kind of mum and daughter, haven't we? Yeah. Um we've had couples come in, and you come in as an individual, of course. It's not about being part of a couple, you come in as individuals in that circle. Um the oldest person we've had has been in their late 70s, I think. 80s, I think. 80s. So it's a real and I love that about it too, and yet you know we all work together and all have an amazing time together. So yeah, I love it. Love it, love it, can't wait for the next one. Not far away now, does.

SPEAKER_00:

Yeah, I think one of the other things I I love is that ultimately for our whole 13-month programme, which includes five long weekends, we still keep the whole cost of that down to I think it's coming in at just under two grand. That's for the residential element. So it's about and that's payable in instalments as well, so we we want to make it accessible to so so many people. I think um we had someone who joined a few years back and is still with us, and uh gave them the the whole price for for the for the programme, which would have been, I don't know, at the time because it's gone up a little bit because of the um the venue increases, yeah. But it was something like 1800 quid. And and she said, I assume that's per weekend. No, that's the entire 13 month what? So um, yeah, and we've had people telling us we're absolutely stupid for for doing it at that price, but it feels right to keep that accessible, yeah, it does, and it worked, and it's worked, and lung may long continue because that's one of our wonderful, wonderful highlights of the year, isn't it, when we have those events coming up and we all get together. And the other big business lesson from from this, I think, as well, that I'd like you to just really, really, really take this on board, folks, because I know a lot of people don't, and we all need to. Testimonials.

SPEAKER_02:

Yeah.

SPEAKER_00:

You know, we don't do it every year, but every couple of years we ask people to stay back if they feel up to it, and we ask for some video testimonials.

SPEAKER_02:

Yeah.

SPEAKER_00:

And we don't coach them in any way other than we're we usually say once you give one word to sum it up, then pause, then talk about it just because that helps us to cut the videos in. But every time without fail, people say has changed their lives. And those third-party endorsements say more about it than we ever could. So please, please, please get out there and get your testimonials, people. Be brave enough to ask for them. Don't have to be video, they can be written, they can be through LinkedIn, they can be audio, they can be whatever form you want, but ask for the testimonials. Because if if you say something that you do is transform or transformational, the cynics out there will say, Well, you would say that, wouldn't you? If your clients are saying that was transformational, then it really carries weight. Yeah, third party endorsement for the win. Yeah. So I guess we should wrap it up. That would have been on for nearly an hour. If any of you are listening, I I have no idea by the time this comes out if there will be any spaces. At the time of recording this, I think we've got five or six. Five or six, I think. But there's already a couple of people interested. Yeah.

SPEAKER_01:

So a handful of spaces. So if you'd like to come and join us, please do just to quickly shout out for the venue itself. It's in Bedfordshire, it's a beautiful centre.

SPEAKER_00:

Acres and acres of wild land, there's an underground dreaming chamber, there's there's acres of forestry and orchards, there's a labyrinth.

SPEAKER_01:

Do we always mention what do we always mention? The toilet in a tree. Oh yes, it has a tree, it has a tree in the other toilets as well, but there is a toilet in a tree.

SPEAKER_00:

So yeah, if you if you'd like to if you're interested in taking part or you want to know more, just drop us an email, email taz at tazhtornton.com or asher at turquoise tiger.co.uk or just find us on our socials and ask us about it. I again I've no idea if there are going to be places left by the time this goes live, but get in touch, there might be, or might be we might be able to jiggle things around to get you in. But it's absolutely an amazing, amazing transformational programme. It carries a beautiful balance of left and right brain, and it's a brilliant experience, not just for your personal life, but for your business mind as well. Yeah, fantastic. Well lovely combination. So on that note, we will see you next Tuesday.

SPEAKER_01:

You've been listening to Awesomely Off Topic with Asha Clearwater and Taz Thornton, professional oversharers and occasional business geniuses. Follow or subscribe if your brain also works in loops and leaps. We'll be back when the next thought strikes or when Mercury goes direct.