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The Chaos of Scale
Scaling a business is messy and chaotic and the human side of business often feels this chaos most intensely. This show is all about navigating the chaos of scale and fixing the human stuff that breaks, bends, and strains in the process.
The Chaos of Scale
Ep.6 What Are You Optimizing For? - The Chaos of Scale
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In the whirlwind of a scaling business, it’s easy to default to “just get it done.” But fast doesn’t always mean effective — and done doesn’t always mean done properly.
This episode unpacks the deceptively simple question: “What are we optimizing for?”
Whether it’s speed, quality, connection, or experience — the answer changes everything about how you plan, work, lead, and collaborate.
From customer calls and website reviews to team communication, Andy shares stories that reveal how clarity of purpose can transform chaos into conscious action.
One thing to think differently about: When you know what you’re optimizing for, every decision becomes easier — and more intentional.
Before your next project, pause and ask: What does success really look like? Then design for that, not default speed.
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