The Chaos of Scale

Ep. 8. Build Your Urgency Immunity - The Chaos of Scale

Andy Golding

Life inside a scale-up can feel like living inside a never-ending fire drill.

Every ping feels existential. Every email feels critical. Every request feels like it needed to be done yesterday.

But here’s the truth: when everything is urgent, nothing actually is.

This episode breaks down the chaos-inducing cycle of reactive urgency — and why building your urgency immunity is essential for staying sane, staying effective, and staying human at scale.

You’ll learn how to spot real urgency versus urgency caused by poor planning, panic, or projection… and how to step out of the adrenaline spin so you can respond with clarity instead of chaos.

One thing to think differently about: Urgency is contagious — but so is calm. Choose the one that helps you think.

Action to take: Pause before you react. Sit in that magical space between stimulus and response, assess what’s truly needed, and protect your energy from other people’s last-minute chaos.


Hosted by Andy Golding

⁠thechaosofscale.com⁠


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