A Matter of Reputation
A Matter of Reputation is the podcast at the intersection of litigation, communications, and reputation strategy. From high-stakes disputes to crisis moments, we explore how legal risk and public perception collide, and how smart, strategic communication can shape the outcome. This is where reputation matters most.
A Matter of Reputation
Persephone Bridgman Baker on Managing Reputation Risk in High-Stakes Disputes
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In this week’s episode, Michael is joined by Persephone Bridgman Baker, Partner at Carter-Ruck, to explore how reputational risk intersects with disputes and investigations, often long before issues become public, and to reflect on her path into media and reputation management and how she advises clients in crises where legal, media and commercial pressures collide. The discussion examines how reputational risk is assessed alongside legal risk, the dangers of early missteps, the balance between silence and engagement, working effectively with PR advisers, advising boards and senior executives under scrutiny, and how the role of reputation in disputes is evolving, with practical takeaways for organisations preparing for the next crisis.
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