Profiles In Aesthetics

Miranda Pearce: Vulnerability, Value & Viral Aesthetic Marketing

Lonny Season 1 Episode 6

Guest: Miranda Pearce (@mirandapearcemindset)
Host: Dr. Lonny Green, MD (@ninjainjector )
Podcast: Profiles in Aesthetics

Show Description:
In this powerhouse episode, Lonny Green, MD sits down with Miranda Pearce, one of the most influential voices in aesthetic business strategy. Miranda opens up about failure, confidence, and the business of beauty with a rawness rarely seen in the aesthetic space.

If you're navigating the fast-paced world of Botox, fillers, injectables, or med spa marketing, you’ll find Miranda’s mindset, methods, and moments of misstep both empowering and deeply relatable.

Timestamps with Open-Loop Fascinations:

  • [05:25] The mindset shift that changed Miranda’s career overnight—and how it made her go viral
  • [10:41] Miranda’s biggest “oops” moment on stage (and what it taught her about ego + fear)
  • [17:32] Why Miranda believes injectors need to stop “trying to be professional” online—and what to do instead
  • [24:09] The difference between sharing a scar vs a wound—and why this is essential for building trust in aesthetics
  • [33:44] How Miranda approaches value-based pricing differently than most aesthetic consultants (and why you’re undercharging)
  • [38:56] What Taylor Swift teaches us about aesthetic marketing and emotional connection
  • [42:10] How injectors can use storytelling to scale their brand, attract ideal clients, and avoid burnout


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Hosted by: Lonny Green, MD – injector, educator, and advocate for real, unfiltered conversations in aesthetics.