Leaders in Progress
Growing, learning, and leading - one conversation at a time.
A podcast dedicated to the evolving journey of leading a business, where progressive business owners and expert advisers share their experiences, insights, and practical tips to help others advance their own business and leadership skills - brought to you by Progressive Leaders.
Leaders in Progress
Building a Sales Engine for Growth with Nicola Cook
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In this episode, host Jed Hassid is joined by sales strategist and growth advisor Nicola Cook to unpack what really drives sustainable sales growth as businesses scale.
Drawing on her work with ambitious founders and CEO's, Nicola challenges some of the most common assumptions about selling - revealing why founder-led sales often becomes a bottleneck, what leaders must stop doing if they want meaningful growth in the next 12 months, and the critical shifts required to build a sales engine that works without them at the centre.
Together, Jed and Nicola explore why some businesses keep growing year after year while others hit a ceiling, how often “sales problems” are actually leadership or mindset issues at the top, and where business owners should be focusing their efforts in increasingly competitive and uncertain markets.
A must-listen for founders, CEOs, and progressive leaders serious about scaling sales the right way.
Let’s progress...
Follow Nicola Cook:
- Website: nicolacook.com
- LinkedIn: linkedin.com/in/nicolafcook
Follow Progressive Leaders:
- Website: progressiveleaders.co.uk
- LinkedIn: linkedin.com/company/progressive-leaders