BLABO: Behave Like A Business Owner
Hosted by attorney, CPA, and lifelong entrepreneur Chris Papin, BLABO: Behave Like A Business Owner is the podcast built for business owners who want to do more than just survive — they want to thrive. Whether you’re starting out, scaling up, or planning your exit, this show delivers the real-world insights and practical strategies you need to sharpen your game and take control of your business journey.
Drawing from his experience leading multiple firms, coaching entrepreneurs, and growing up in a family of small business owners, Chris brings a unique perspective that blends legal, financial, and leadership expertise. Expect candid conversations with successful business owners, industry thought leaders, and professionals who share actionable tips you can put to work immediately.
From mastering business fundamentals and optimizing operations to navigating complex challenges and building a life you’re proud of, BLABO: Behave Like A Business Owner equips you with the tools, discipline, and strategies to succeed.
Hit subscribe, and join Chris Papin on this journey to truly behave like a business owner.
BLABO: Behave Like A Business Owner
Adapting to Marketing Changes
In this episode of the BLABO podcast, host Chris Papin and marketing expert Natalie McCann discuss the evolving landscape of entrepreneurship and marketing. They explore the importance of having a clear objective in marketing strategies, the challenges of selling professional services, and the significance of client experience. Natalie emphasizes the need for business owners to understand their ideal clients and the types of services they want to offer, while also highlighting the importance of continuous marketing efforts even when business is booming. The conversation wraps up with quick tips for business owners to enhance their marketing efforts and client relationships.
Natalie McCann is a marketing professional with deep roots in the accounting and professional services industries. She’s seen the business from both sides — working in-house at a regional CPA firm for 20 years, then with Thomson Reuters advising firms nationwide utilizing their marketing products, and now as an Executive Account Manager with CPA Site Solutions. Natalie has watched technology, client expectations, and regulations reshape how firms grow and connect with clients. She helps firms blend old-school relationship-building with modern marketing strategies to stay competitive in a constantly evolving industry.
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