BLABO: Behave Like A Business Owner
Hosted by attorney, CPA, and lifelong entrepreneur Chris Papin, BLABO: Behave Like A Business Owner is the podcast built for business owners who want to do more than just survive — they want to thrive. Whether you’re starting out, scaling up, or planning your exit, this show delivers the real-world insights and practical strategies you need to sharpen your game and take control of your business journey.
Drawing from his experience leading multiple firms, coaching entrepreneurs, and growing up in a family of small business owners, Chris brings a unique perspective that blends legal, financial, and leadership expertise. Expect candid conversations with successful business owners, industry thought leaders, and professionals who share actionable tips you can put to work immediately.
From mastering business fundamentals and optimizing operations to navigating complex challenges and building a life you’re proud of, BLABO: Behave Like A Business Owner equips you with the tools, discipline, and strategies to succeed.
Hit subscribe, and join Chris Papin on this journey to truly behave like a business owner.
BLABO: Behave Like A Business Owner
The Journey of Juxtabook
In this episode of the BLABO podcast, host Chris Papin speaks with Zach Kristensen, founder and CEO of Juxtabook, about the intricacies of writing, publishing, and marketing books. They discuss the importance of clarity in messaging, understanding the audience, and the role of feedback in refining business offerings. The conversation also touches on the impact of AI on the writing process and the changing landscape of content consumption. Zach shares insights from his journey in the publishing industry and emphasizes the need for authors to build a unique brand and message to stand out in a crowded market.
Zach Kristensen, founder and CEO of Juxtabook, has helped dozens of authors launch their books since 2011. As a publishing industry veteran, he has managed the development and launch campaigns for multiple Amazon and several Wall Street Journal bestsellers. Zach continually expands his expertise to effectively coach authors in developing and successfully launching their books.
Listen to more episodes on Mission Matters:
https://missionmatters.com/author/chris-papin/