Podcasting for Latina CEOs with Podcast Coach Heidy De La Cruz
Welcome to the go-to podcast for passionprenuers Latinas ready to launch and grow their online businesses and own their voice with podcasting. I’m Heidy De La Cruz — writer, award-winning podcaster, and podcast launch coach on a mission to help you build a life of freedom, wealth, and impact by turning your ideas into income.
Here, I talk about launching your podcast using my proven V.O.I.C.E Method! A 6-week podcast launch program perfect for busy Latina CEOs who are looking to amplify their voices in this online space. I also talk about online marketing strategies, authentic content creation, building a brand that feels aligned, and overcoming the mindset blocks that hold first-gen entrepreneurs back. Whether you're just starting your podcast or ready to grow, you’ll get real talk, step-by-step tips, and the encouragement you need to take action — all from someone who understands your journey. A fellow Latina for Latinas ;)
If you’re a Latina ready to break generational cycles and create your own table, this show is for you.
Let’s build your dream — juntas.
Con Amor, Heidy :)
Podcasting for Latina CEOs with Podcast Coach Heidy De La Cruz
The Real Costs of Building an Online Business: My Investments So Far (Time & Money) Ep. 5
Starting an online business takes more than passion—it requires investment. And not just money, but time, energy, and personal growth. In this episode of Digital Marketing 101 for Latinas, I open up about all the investments I’ve made since stepping into the online world—from my very first freelance writing bundle to coaching programs, conferences, internships, and even the mental health work that has kept me grounded.
I also share the lessons I’ve learned about knowing when to invest in group coaching versus one-on-one coaching, the importance of networking, and why personal development goes hand in hand with entrepreneurship.
Whether you’re just starting out or wondering if you should take the leap into hiring a coach, this episode will give you an honest behind-the-scenes look at what it really costs to build a sustainable business.
💬 In This Episode, You'll Learn:
- Why building an online business costs both time and money (and which is harder to give).
- The very first investment I made that changed my path as a writer.
- How internships gave me priceless experience and industry connections.
- Why conferences and networking events remain some of my favorite ways to grow.
- The difference between group coaching and one-on-one coaching—and how to know which is best for you.
- Why personal development is just as important as business development.
- The statistics that reveal why fewer women entrepreneurs reach six figures and what that means for us as Latinas.
🔥 Key Takeaways:
- Every investment matters, even the ones that don’t show an immediate return.
- Personal development and business success are inseparable—you can’t have one without the other.
- Hiring a coach helps you avoid unnecessary mistakes and accelerates your growth.
- Entrepreneurship can feel lonely, but you don’t have to do it alone.
📌 Resources Mentioned:
- 💻 Apply for One-on-One Coaching
- 💻 Join UBC + Get 3 Months of Free Coaching
- 📥 Download the $27 Online Business Starter Workbook
- 📧 Email Heidy with questions: heidy@heidydelacruz.com
✨ Connect with Heidy:
- Instagram: @coachingwithheidy
- Website: https://www.coachheidy.com/
- Sign up for the podcast Newsletter
🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina entrepreneur ready to own her digital space.