Podcasting for Latina CEOs with Podcast Coach Heidy De La Cruz

Digital Marketing: SEO 101 for Latinas - How to Rank Your Blog on Google

• Heidy De La Cruz • Episode 7

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In this episode, I teach all things SEO for Latinas! By providing actionable strategies to optimize blog posts for higher search engine rankings. Learn how to do keyword research, optimize your blog posts for SEO, and improve user experience to drive organic traffic and achieve your business goals. This episode is a must-listen for Latina entrepreneurs looking to boost their online presence.


💬 In This Episode, You'll Learn:

  • What is SEO!
  • How to Format Your Blog Posts for SEO!
  • All the aspects needed for your website & blog posts to rank on Google!
  • How to create a user-friendly experience for your audience when they visit your website!


🔥 Key Takeaways:

  • Conduct keyword research using tools like WordStream, Google Trends, and Wordtracker to identify popular search terms.
  • Create high-quality, long-form content (minimum 1000 words) that directly answers audience questions and provides value, while avoiding plagiarism.
  • Optimize user experience by ensuring your website is easy to navigate, mobile-friendly, accessible, and loads quickly; use PageSpeed Insights to check website speed.
  • Build backlinks by linking to credible external sources and creating valuable content that other websites will want to link to; monitor your domain authority (DA) using Moz.
  • Format blog posts for SEO by using header tags (H1, H2, H3), breaking up paragraphs, including images with alt tags, and ending with a clear call to action.

📌 Resources Mentioned:

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