Podcasting for Latina CEOs with Podcast Coach Heidy De La Cruz

Digital Marketing: Let's Talk Email Marketing

• Heidy De La Cruz • Episode 9

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Today, I dive into email marketing, explaining its value for online businesses. I share about popular platforms like Mailchimp and Substack, the pros and cons of email marketing, and actionable strategies to grow your email list from scratch.


💬 In This Episode, You'll Learn:

  • Benefits of email marketing. 
  • Different platforms to use for email marketing. 
  • Why it’s better to focus on quality over quantity. 
  • How to nurture your audience once they’ve signed up for your email list. 

🔥 Key Takeaways:

  • Understand what email marketing is and why it’s crucial for businesses.
  • Explore popular email marketing platforms like Mailchimp, ConvertKit, and Substack.
  • Learn the pros, such as high ROI and direct communication, and cons, like deliverability issues.
  • Discover actionable strategies to grow your email list, including lead magnets and sign-up forms.
  • Focus on building a quality, engaged email list for better results.

📌 Resources Mentioned:

✨ Connect with Heidy:

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina entrepreneur ready to own her digital space.