Podcasting for Latina CEOs with Podcast Coach Heidy De La Cruz

10 Podcasting Tips for New Podcasters to Start with Success! Ep. 23

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Did you know that over 90% of podcasters don’t make it past their 10th episode? This is why I am so passionate about helping Latinas start their podcasts, and, more importantly, launch with sustainable systems to keep them podcasting for years to come. Today, I am sharing my top 10 tips for new podcasters! 


🔥 Key Takeaways:

  • Your audience will connect with authenticity - be yourself! 
  • Create a plan for episodes, seasons, and publishing schedules to avoid burnout. 
  • In the beginning, practice recording multiple times to build comfort and confidence. 

📌 Resources Mentioned:

✨ Connect with Heidy:

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

SPEAKER_00

Welcome to Podcasting for Latina CEOs, the go-to podcast for passion preneurs Latinas ready to launch and grow their online businesses and own their voice with podcasting. I'm Heidi de la Cruz, writer, two-time award-winning podcaster, and podcast launch coach on a mission to help you build a life of freedom, wealth, and impact by turning your ideas into income. If you're a Latina ready to break generational cycles and create your own table, this show is for you. Let's build our dreams on that. Hello, welcome back to another episode Podcasting for Latina CEOs. I am your host and your coach Heidi de la Cruz. And today I am going to give you 10 tips. These are 10 tips for new podcasters. I seriously, I honestly wish I had me in the beginning, to be completely honest, because I had no idea what I was doing. But yeah, I'm here to help you. 10 tips for new podcasters. But before I get into that, I'm going to share another testimonial from another client. And this one has a little twist in it. So this one's from Rita. And we had a one-on-one strategy call, which is about an hour. And this is what she said. Working one-on-one with Heidi was exactly what I needed. She asked thoughtful questions and really helped me figure out whether podcasting made sense or if another platform like TikTok or Substack was a better fit. After a call, she sent a clear, well-organized follow-up email that kept me focused. She even checked in weeks later to see how things were going. Because of our conversation, I started a Substack and have been showing up consistently. Heidi genuinely cares about helping others find clarity, and I would recommend her to anyone looking for guidance. Thank you, Heidi. Thank you, Rita, so much for that. And yeah, so that's the little twist. She actually did not end up doing a podcast. Creating a Substack for her made more sense. And again, I'm here to help you find clarity and guidance. I'm not here just for money. I'm not here to do any of that to like force you to make a podcast. No, make a podcast if it makes sense for you, what your goals are, what your vision is, right? And so she thought she wanted to do a podcast. And as we got to talking, it was like, okay, a substack makes more sense. So she may start a podcast down the line. Who knows? But at least for now, she's doing what makes sense for her at this moment. So let's get into today's episode 10 tips for new podcasters. So again, I don't know if you've heard that or if I've mentioned it, I probably have, but over 90% of podcasters do not make it past the 10th episode. I was actually almost going to be part of that data with this podcast. So I pivoted and rebranded this podcast around episode 10 from digital marketing for Latinas to podcasting for Latinas. And I was I was getting ready to give up. I was like, I can't do two shows on a weekly basis, it was too much. I was literally running on a high from doing the UBC course that I have talked about. The UBC course is great, you guys. Like, if you really want to learn how to do personal branding and things like that, take the course. It is$4.99. It is an investment, but honestly, like I think it was a good investment. But anyway, so I was running on a high from taking that course, and I was like, yes, I'm gonna do a second podcast. I am going to coach and do all those things. Like, I I want I wanted a platform, right, to share all of my experiences. So that's how this podcast was born. And so by the time I got to the 10th episode, so that's 10 weeks of a week of running two weekly shows, and I was like, okay, I'm getting burnt out. I don't, I don't know if I want to do this. So what I ended up doing was I shifted from weekly episodes for this podcast to bi-weekly, and that's perfectly fine. And here I am. More than six months later, I'm still able to do this podcast. I batch record because I only do two episodes per month. So I I do batch recording one one one day, oh my gosh, one night. I do batch recording and then I just edit as I go. So over 90% of podcasters don't make it past the 10th episode. I really do feel like it's because a lot of people don't understand all the behind-the-scenes work that it takes to produce and run a podcast, which again is why I have the voice method, and again, which is why I have this podcast. So you guys know exactly what you're getting into when you start your show. So 10 tips for new podcasters. You know, if this is what you want to do, I am here to help you succeed, and I'm here to help you reach your podcasting goals because I have a lot of fun doing this. I truly do. Whether it's my immigration podcast or it's the solo podcast where I'm teaching you and sharing my experience and what I've learned. I enjoy doing both of them. So here you go. Tip number one. Be yourself. Okay. People love nothing more than when people online are being themselves. People do not want perfect, people do not want perfect, doesn't exist. So people don't want that. People want what's real, people want the behind the scenes, people want your voice, how you talk. And that is one of the greatest things about podcasting is that you don't have to code switch, you don't have to pretend to be something that you're not, you don't have to um prove yourself, you don't have to like just be yourself. Just be yourself. If you curse, that's fine. If you're loud, that's fine. Just be yourself because that's what people connect with, and that's what people want. They want real, they don't want perfect, they don't want made up, like be yourself, okay? A lot of times people try to be something that they're not especially online, but people love authenticity. People want to connect with who you are, they want to connect with your personality, they want to connect with your story, they want to connect with your vulnerability. So think about the podcast that you listen to. Why do you listen to them? Is it the content? Is it the host? Is it the guest? I listen to podcasts because of the host. They're either really good at interviewing people or they're sharing their stories and I'm learning something from them. But they're also being themselves. I can't listen to a podcast where the energy is off or like where I feel like they're trying too too much or too hard. That's not for me. So people can tell when you're being authentic and genuine, even throughout your your content. So if you're not enjoying creating your content or creating your podcast, your your audience is gonna feel that. So just be yourself. All right, tip number two. This is if you're gonna do a podcast interviewing people. I really highly suggest sending questions to your guests to help them prepare. Yes, I've heard podcasters say, like, well, I want the conversation to be genuine and and you can still have a genuine conversation with even when you send questions. You can. I do it all the time. Go listen to my immigration podcast. They know what I'm gonna ask them, and we still have genuine conversations. It's possible. This helps people, especially when they're new to podcasting and they don't know how to prepare, sending them questions really will help them. So I highly recommend that. I'm gonna give a tip within a tip. You can also have a pre-show meeting before you interview someone to get the feel of like the vibes, right? To see, like, okay, what their story is about, what is it that you want them to highlight, what is it that you want them to talk about? So you can definitely do that. You could do like a 15-minute pre-show meeting, have them introduce themselves, what they're about, you introduce you what what are you about, what's your podcast about, and then highlight, okay, like we can take the conversation this way. You could do that, you know, like that also helps people prepare for podcasts, especially when they're new to podcasting. Also, you, so this is another tip within a tip. Also, you, as you are getting used to interviewing people, having questions will also help you, right? Will also help you guide the conversation. And then based on their answers, you can also ask follow-up questions, right? I did not realize how hard it was to interview people until I started my podcast. Actually, not not my podcast. I had a YouTube channel before my podcast where I was interviewing friends. You guys, friends, people that I knew, and interviewing them was hard. I remember my very, very first interview was with my friend Yuni. Thank you so much for letting me interview you for the very first time. She's a local music artist here in Central Florida, and I know her, I know what she does. And I remember like I think I had like 20 questions that I was gonna ask her. And by like five minutes into this interview, I had already asked the 10 questions, and I'm like, I don't know what to do next. Like, I don't know, I don't know. I literally had no idea what to do next. And I was like, wow, interviewing people is not that easy, but I'm four years in now. I've definitely gotten better. But if you're new to podcasting and you're not used to interviewing people, definitely have questions to help you and your guests. And as you get your reps in, you will become better at it. All right. So that was like two tips within that one tip. Next tip confirm the meeting. So in my previous episode, I talked about how Cannelly sends my guests reminders of the podcast recording. So you can set up a you can have a system like that. Um, but you can also like either send up a follow-up email and be like, hey, are we still good for this time? Um, it's or if it's gonna be in person, make sure that they know like where the studio is, how the parking is. If you can help them with any of that, that would be great. And yeah, just so just make sure that the meeting is confirmed and that you guys are all set to go. I had one guest who thought that the episode was a week later. Yeah, that's what it was. He thought that the episode was a week later, so I like logged in and I'm just like waiting and waiting. I'm like, what's going on? And then I think he got the no, I sent him an email. That's what happened. Yes, I send him an email, I was like, hey, we had a scheduled recording today. He was like, Oh my god, I'm so sorry. I thought it was for next week. So definitely want to confirm meetings and make sure that everybody's all set on both ends. Tip number, is this number three? Because I had two tips within one tip. So, like, no, I don't even know. Nope, tip number four. Huh? Okay, tip number four, outline your episodes. If you're doing solo episodes, one of the best things that you can do is outline your episode before you record. You can also conduct research beforehand, gather your sources, and stay organized. And this will also help you keep keep track when you're recording. Because there's nothing worse than when you're listening to a podcast and the host is supposed to be talking about one topic, but then like they start just talking about something completely different. And it's like, yo, stay on track. Like, where are you going? So outline your episode. It definitely helps with staying on track with what you're gonna be talking about. Also, will help you make sure that you hit the points that you want to say, right? Because there's nothing worse than like when you're recording an episode, especially a solo episode, and then you're like editing and you're listening back and say, Oh, I should have said this. Oh, I forgot that I wanted to say that. It's happened to me. This is why I'm telling you to outline your episodes. I have an episode outline, if you would like, in the podcast starter kit in my stand stores. So I will include the link to that in the show notes and show description. All right. Next tip. This is tip number five. Practice recording. I literally just told you my story of like how I did not know that it was so hard to interview people. But even when you're recording solo episodes, like it's hard. Like, if you've never done something like this, because it because it's not like recording content for social media, please. It's different. So I remember I was helping one client to start her podcast, and I told her, I was like, hey, like it's going to take a while to get used to recording. So it's okay if you messed up, it's okay if you have to like restart. Actually, what you should do is record an episode, throw it away, record another episode, throw it away. Like practice recording. And after she did, I think I can't remember how many takes it took her, but the next meeting after she was supposed to be recording her episode, she was like, Heidi, you were right. It is not that easy. I had to restart so many times. She was like, Thank you so much for telling me that. Because then she could like mentally prepare for that. So, yes, practice recording, record like four or five episodes before you actually like record episode number one. And it's okay if you mess up. You're new at this, you know, you have to get your reps in to be able to get comfortable recording and things like that. Um, I've also been hearing a lot lately because you know, podcast video podcasts are like everybody wants to start a video podcast right away. And so they're not used to being in front of the camera. So, again, I always highly suggest to start audio only, but you do you, you know. But yeah, so it just takes a while to get used to being in front of the camera and the recording and everything. So definitely practice recording. Next tip make a plan. Before starting your podcast, or right at the beginning of the journey, make sure you have a plan. Plan your episodes, research beforehand, write out the questions that you want to ask your guests. If you're gonna have seasons, decide how many episodes you want to have per season and decide your publishing schedule. Once you decide how many episodes, plan them out. What will you talk about in each episode? Outline each episode, batch record your episode so you can set out a day where you can like knock out four episodes in a row, and that's and if you're doing a weekly show, that's a month worth of content there. One of the main reasons why noon podcasters don't make it past the 10th episode is because they don't have a plan. They record their first three episodes and then they feel like they've run out of things to talk about. Don't be like that. Make a plan, stick to it, change it, and pivot if you have to. With the VIP launch day, I am helping clients plan out their first 15th episode. First 15, right? Because again, a lot of podcasters don't make it past the 10th. If you already have 15 episodes, like you're already getting your reps in. So you're kind of already getting in the flow. So I really, really do try to help you set yourself up for success. Okay. Next tip, I already talked about this batch recording. So this is best for solo episodes because oh my gosh, when I first started podcasting, my very my my first yeah, when I first started podcasting for my immigration podcast, I was also in the middle of launching my poetry book, which I have mentioned before in other episodes. So I was like trying to promote both my poetry book, I was trying to find guests for my immigration podcast, but then I was also trying to promote my podcast. And I think I booked like three interviews in one day. And by the second interview, I was tired, I was exhausted, and I was like, oh my goodness, I still have another interview to go. So batch recording really, really works better for solo podcasts because when you're doing interviews, whether you're doing the interview or you're getting interviewed, you're doing a lot of exchange of energy, and it's exhausting at the end of the day. So I really, really suggest to batch record for solo. Now you can try to do it for interviews, but I'm just gonna tell you it's it's a lot. So batch recording is when you plan out multiple episodes, you outline them and you record them all in one day. Then you can edit them all on another day. Because being because recording and editing, this you're in two different mindsets, so I don't recommend doing them on the same day. I recommend batch recording one day, and then you can do the batch editing on another day. If you want to do 10 episodes per season, you can plan out all 10 episodes, outlining for each, and then you can do like one day you record five, and then on another day you record five, and then one day you edit all five, and then another day you edit the other five. With batch recording, this also helps with like scheduling out like your seasons, or if you're gonna do bi-weekly episodes and things like that. So batch recording really, really helps. So like the whole podcasting cycle and process doesn't feel so daunting. All right, another tip we're almost done, is listen to podcasts in your niche in your topic. So, one of my favorite podcasting tips for new podcasters is highly recommending listening to podcasts in your niche that you want to start your podcast on. So, not to copy, not to imitate, but just to get an idea of how other podcasters are doing it. If you would like to have guests on your show, I would suggest listening to podcasts that have guests. So you can listen to like how the conversation flows, how the interview goes, and like the type of questions that the podcasters ask. And if you want to start, for example, a podcast on real estate, listen to podcasts on real about real estate. And if you want to like start a podcast on pop culture, same thing. Like, listen to podcasts about pop culture just to get the idea and the flow of podcasting in those niches. Now, the best thing about podcasting is that you make it your own. You are the creative director of this. This is your platform. You decide how you want things to go, but you can definitely gather ideas from other podcasters. Again, not to copy, not to intimate, just to get the creative ideas going. All right. This tip. I actually just recently gave this tip to another person who wants to start their podcast. And I was like, I think you should be a guest on podcast first. Get your story out there and get practicing on getting your story out there, and then shift to starting your podcast. So be a guest before you start. So I actually did this too. I knew I wanted to start a podcast in 2019. I did not launch until 2022. In 2021, it was the first time I was a guest on a podcast. And I remember after we recorded, I told her, I was like, I'm very interested in starting a podcast. Are you is it okay if I ask you a few questions? And she was so gracious and said yes. And so I asked her like all the podcasting questions, and she was just telling me like how much fun she was having with her podcast, and just how, like, yeah, it was just that. It was just like she was having just a lot of fun interviewing people and connecting with people and hearing other people's stories, and I really enjoyed that. I enjoyed actually being a guest, so I was like, okay, I actually I actually like this. I can I can see myself doing this, so I definitely suggest to be a guest before you start um your own podcast. You can find podcasting groups on Facebook, or you can find um ways to be a guest on threads. You can put um you know, a call out there's like, hey, I'm looking to be a guest on these types of podcasts. This is what I talk about. I have an email outline on how to pitch yourself to podcast because I know when someone has not listened to my podcast, when they send me a pitch email, you you just podcast hosts know immediately when they see a pitch from somebody who has not listened to their show. So I have an outline of how to pitch yourself to be a guest, but please listen to the podcast first before you pit yourself to be a guest. Okay. If you want that outline, it's in my stand store. Um, you just have to put in your email and then uh I will send you a link to the outline to the template. Um, being a guest on a show also lets you see like the behind the scenes work that it takes to run a podcast, so you can definitely know what you're getting yourself into. Although I feel like I've I've given you like all the behind the scenes it takes to the end of the podcast. All right. Last tip, please celebrate your launch. If I could go back, I think I I think I I said this in the episode that I had about what I would change if I were to start my podcast. Today is celebrate the launch. Like starting a podcast is a big deal. Please treat it that way. It is a huge deal that you are starting a show, you're building your own platform, you're giving a platform or a space for others to share their story. This is a big deal. Celebrate it. Okay? It's a huge accomplishment. So many people want to start a podcast, but not that many people actually start it. I have countless conversations with women who want to start a podcast, but they don't pull the plug. Which is why I say I am the coach for the doers. I am the coach for those who want to take action. Because again, I talk to women all the time and they want to start podcasts, but they have excuses and they don't pull the plug. So if you actually pull the plug to start your podcast, you need to celebrate that. Okay. It's a huge accomplishment. So celebrate it. Whether a lunch party, whether a virtual one or in-person one with your friends, your family, buy a cake, buy multiple cakes, buy cupcakes. I don't know. Um, pop champagne, don't pop champagne, wine, no wine, mocktails. I don't know. Just celebrate it, please. It's a huge, huge, huge, huge accomplishment. I didn't celebrate my first podcast until I was three years in. That is when I had my first event for my podcast when I was three years in. And I was like, I should have done this before because this is a big deal. So please celebrate your launch. It's a big deal. I want to celebrate you. So please send me your newly launched podcast information so I can celebrate you on this podcast, okay? Because I said I talked to a lot of women who want to start a podcast, but they have a lot of excuses, which is fine. That's normal. But if you are actually wanting to know what is really holding you back from starting your podcast, I have a quiz. So I'm going to put the quiz in the the link to the quiz in the show notes and show description so you can take it so you can see what's really holding you back from starting your podcast. And then you can get your results, and then you can email me and let me know. And then we can work through that. What is it that's really holding you back from starting your podcast? So here are the 10 tips for new podcasters. You guys, podcasting is fun. I don't know if you can tell or not that I'm having a ton of fun here. So I want you to start your podcast because we need more Latinas in the podcasting space. It is male and pale out here. We need more Latinas sharing our stories. We need more Latinas representing our culture. We need more Latinas. Yeah, just representing us. Necesitamos tu voz, necesitamos tu historia, necesitamos la cultura. We're listening to podcasts. A lot over half of the Hispanic population are listening to podcasts and are listening to podcasts on YouTube. But there's not enough data to show how many Latinas are podcast hosts. So my question is if we're listening to podcasts, but we're not hosting them, which voices are we listening to? Who's telling our stories? Food for thought. Bueno, all right, I'm done. Those were your tips for starting a podcast. Send me a text message if you have any questions. And the call to action. What is the call to action? Start. I have the voice method, podcast launch. I have the voice method workbook. I have one-on-one with me. Those are the different options. I'm starting to create the VIP launch date. So you can I can help you launch a podcast in three hours. So check out all the different resources in the stand store on how to start a podcast. Send me a message. I am here for you. I'm here to help you. All right. I don't gatekeep. I'm not here to just make money. I'm here to genuinely help Latina start their podcast. All right, I'm done. Thank you so much for being here on another episode. Um, leave a rating or review. And until next time, con mucho amor, Coach Heidi. Thank you for listening to Mami Bacas.