Talking Impact for EdTech Founders
Welcome to Talking Impact for EdTech Founders with your host, Kristy Evers, Director at ImpactEd Evaluation.
This Autumn, we're diving deeper into one of the most critical aspects of making educational technology impactful and successful: evaluation. If you're an EdTech founder wondering how to move beyond vanity metrics and truly demonstrate that your technology drives meaningful learning outcomes, this series is for you.
Over the coming episodes, we'll explore how rigorous evaluation can become your competitive advantage, turning evidence into your most powerful sales tool. We'll break down the practical steps to design evaluations that actually work, share real founder stories of evaluation successes and failures, and give you the basics you need to build learning impact right into your product development cycle.
Whether you're a pre-seed startup looking to validate your concept or a scaling company preparing for your next funding round, understanding evaluation isn't just nice to have—it's essential for sustainable growth in today's evidence-driven education market.
So let's get started on your journey from building EdTech to building EdTech that works.
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Talking Impact for EdTech Founders
Kristy Evers speaks with Professor Alison Clark-Wilson on evaluating edtech
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Episode 1: Kristy Evers speaks with Professor Alison Clark-Wilson UCL IOE on her experience evaluating edtech throughout her career
Professor Alison Clark-Wilson is a former secondary school mathematics teacher with a 30-year career focused on all aspects of EdTech, from digital resource and curriculum design to teacher professional development and mentoring hundreds of EdTech startups.
This conversation provides EdTech founders and practitioners with crucial insights into:
- How to approach evidence generation through systematic testing environments
- The importance of authentic school-based trialling for product validation
- Global standards and frameworks for responsible EdTech development
- Collaboration opportunities with the international testbed community