Talking Impact for EdTech Founders
Welcome to Talking Impact for EdTech Founders with your host, Kristy Evers, Director at ImpactEd Evaluation.
This Autumn, we're diving deeper into one of the most critical aspects of making educational technology impactful and successful: evaluation. If you're an EdTech founder wondering how to move beyond vanity metrics and truly demonstrate that your technology drives meaningful learning outcomes, this series is for you.
Over the coming episodes, we'll explore how rigorous evaluation can become your competitive advantage, turning evidence into your most powerful sales tool. We'll break down the practical steps to design evaluations that actually work, share real founder stories of evaluation successes and failures, and give you the basics you need to build learning impact right into your product development cycle.
Whether you're a pre-seed startup looking to validate your concept or a scaling company preparing for your next funding round, understanding evaluation isn't just nice to have—it's essential for sustainable growth in today's evidence-driven education market.
So let's get started on your journey from building EdTech to building EdTech that works.
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Talking Impact for EdTech Founders
Kristy Evers speaks with Marjo Kenttälä on EdTech Testbeds
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Today, I'm speaking with Marjo Kenttälä, an expert in EdTech testbed programs, to unpack what testbeds actually are, how they differ from traditional evaluation approaches, and why they might be the competitive advantage your startup needs.
We'll explore how testbeds create structured environments for testing educational technology in real-world settings, what founders should expect when entering a testbed program, and how to make the most of these opportunities to gather the kind of rigorous evidence that investors, schools, and procurement teams are increasingly demanding.
Whether you're considering applying to a testbed program or just curious about alternative pathways to validation, this conversation will give you practical insights into an evaluation model that's gaining momentum across Europe and beyond.