Talking Impact for EdTech Founders
Welcome to Talking Impact for EdTech Founders with your host, Kristy Evers, Director at ImpactEd Evaluation.
This Autumn, we're diving deeper into one of the most critical aspects of making educational technology impactful and successful: evaluation. If you're an EdTech founder wondering how to move beyond vanity metrics and truly demonstrate that your technology drives meaningful learning outcomes, this series is for you.
Over the coming episodes, we'll explore how rigorous evaluation can become your competitive advantage, turning evidence into your most powerful sales tool. We'll break down the practical steps to design evaluations that actually work, share real founder stories of evaluation successes and failures, and give you the basics you need to build learning impact right into your product development cycle.
Whether you're a pre-seed startup looking to validate your concept or a scaling company preparing for your next funding round, understanding evaluation isn't just nice to have—it's essential for sustainable growth in today's evidence-driven education market.
So let's get started on your journey from building EdTech to building EdTech that works.
Subscribe on your podcast platform of choice to listen in.
Talking Impact for EdTech Founders
Kristy Evers speaks with Bozhidar Bashkov at IXL about practical evaluation at scale
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Most conversations about EdTech evaluation focus on early-stage startups trying to prove their concept works. But what happens when you're no longer a scrappy startup? How do you approach evaluation when you're operating at massive scale, serving millions of learners across different markets and contexts?
Today, I'm speaking with Bozhidar Bashkov from IXL, one of the world's leading EdTech platforms. IXL serves students across multiple subjects and grade levels, which means their approach to evaluation needs to be both rigorous and scalable.
In this conversation, we'll explore how a mature EdTech company thinks about impact measurement, the practical challenges of conducting evaluation when you're already at scale, and how evidence generation evolves as your company grows. We'll also discuss what early-stage founders can learn from IXL's approach, even if they're nowhere near that scale yet.
Whether you're dreaming of reaching millions of learners or just trying to prove impact with your first hundred users, this conversation offers valuable insights into how evaluation practices need to adapt as you grow.