Uncover Your Story
Uncover Your Story is the podcast for creatives, change makers and big-hearted rebels who want to share stories that matter. Through inspiring conversations and actionable tips, we tackle the biggest communication problems you face when it comes to connecting with your audience and building successful businesses with purpose and passion at their heart.
Uncover Your Story
The Art of 'Showing' Your Story (So people feel it and remember it)
The stories you tell can set you apart — but only if people feel them. In this episode of Uncover Your Story, I share a personal story and break it down step by step to show how you can move from telling to showing. You’ll learn how to use structure, detail, and emotion to create stories that connect, stick, and inspire action. Plus, I guide you through a simple journaling exercise to help you uncover and shape your own story.
Journaling prompts from this episode:
- What do I want my audience to think after hearing my story?
- How do I want them to feel?
- What do I want them to do?
- What moments from my life (or my clients’ lives) bring that message to life?
- What sensory details and emotions can I add to bring the story alive?
- Where is the emotional heart of the story?
Ready to uncover and polish your own brand stories? This is exactly the kind of work I support clients with. Let’s create a library of soulful stories that connect and inspire — reach out if you’d like to explore working together - details on my website.
Want to see today’s story written out? You’ll find it on my blog.
Up next: I’m joined by Kate Stirling, founder of Club Thrive. Kate’s energy is electric, and the story behind her brand is just as inspiring.
Until next time: uncover your story, own it, share it, and shine.
00:00 Welcome to Uncover Your Story
00:50 The Power of Storytelling
02:45 Personal Story: Breaking My Addiction to Chocolate
06:46 Analyzing the Story Structure
08:57 Techniques for Effective Storytelling
14:48 Journaling Exercise: Develop Your Story
17:29 Conclusion and Next Steps
About me:
I help creatives and change-makers share soulful brand stories that spark connection and build confidence. I work with founders, coaches, freelancers and non-profits to bring their story and personality to life through compelling visuals and narrative.
Download your free guide to growing your brand through soulful stories at: sarahoughton.co.uk/stories
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Do come and chat and let me know your storytelling challenges and successes.
Find out more about my services which include uncovering and creating stories, with narrative and visual content creation, including photography and video: