Built to Grow: The Small Business Playbook

From Stage to Strategy: How Storytelling Supercharges HR & Culture with Kim Rohrer

Ryan Naylor Season 1 Episode 4

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0:00 | 52:10

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In this episode, Ryan Naylor sits down with Kim Rohrer, an HR veteran with a background that spans VP of People, talent strategy, and - surprisingly -community theater. Kim reveals how her theater experience fuels her HR “superpower”: storytelling. They explore how every stage of the employee journey, from job postings to onboarding to performance reviews, is an opportunity to craft meaningful narratives that connect people to your company’s culture.

Kim shares practical insights on:
-Turning organizational changes and challenging news into stories employees understand and trust
-Codifying and aligning company culture with real behaviors and decisions
-Balancing the human side of HR in an AI-driven world
-Improving candidate experience from first glance to the first 90 days

Whether you’re an HR leader, people ops professional, or small business owner, this episode shows how thoughtful storytelling and strategic planning can transform the way your employees experience work.


Follow Kim on LinkedIn: https://www.linkedin.com/in/kimrohrer/

Follow Ryan on IG: https://www.instagram.com/ryan.nylr/
Follow our Podcast on IG: https://www.instagram.com/built.to.grow.podcast/

Learn more about AvaHR and get a free trial of our ATS: www.avahr.com

Watch the live Interviews on YouTube: https://www.youtube.com/@avahrsoftware