Are You Suffering from the Dumb Monkey Syndrome? | AI for Business

Are you suffering from the Dumb Monkey Syndrome? In this first episode, Aamir Qutub and co-host Davina Montgomery launch the Dumb Monkey Podcast — the show that makes AI for business simple, bold, and practical.

We introduce the concept of Dumb Monkey Syndrome — what happens when leaders fail to evolve with technology — and show how to personalise ChatGPT and Microsoft Copilot so they act like real assistants. You’ll also hear why using paid tools matters for privacy, how to avoid AI “hallucinations,” and where to start if you feel left behind.

What’s inside:

• The origin of “Dumb Monkey Syndrome” (Kodak, Nokia, Blockbuster stories) 
• Why leaders must keep asking “dumb” questions
• How to personalise ChatGPT & Copilot with custom instructions
• Why you should pay for AI tools instead of using free versions
• Real examples: automating invoice processing & organising messy files 

Resources & Links:

📲 Dumb Monkey AI Academy → https://dumbmonkey.ai/

📱 Dumb Monkey App → https://dumbmonkey.ai/dl

📘 The CEO Who Mocked AI (Until It Made Him Millions) → https://mybook.to/dumbmonkeypodcast

🚀 Enterprise Monkey → https://enterprisemonkey.com.au

Transcript

00:00:00:06 - 00:00:16:03
Aamir
So we used AI to read the invoices and I can actually read handwritten invoices as well. It can match the funding requirements. Look into Salesforce and then say, okay, this invoice is valid. So very you master pleaser like it always wants to please you as its master.

00:00:16:05 - 00:00:20:10
Davina
I always buy smart and I will always give you an answer. You just can't always trust the answer.

00:00:20:14 - 00:00:27:22
Aamir
You have to use ChatGPT. Plus, don't use the free version because it takes your information and use it to train the models.

00:00:27:24 - 00:00:34:14
Davina
You've. Personally, I think, helped change the way that businesses in the city think about the implementation of new technologies.

00:00:34:16 - 00:00:52:21
Aamir
These organizations had some people who had some great ideas and they failed to evolve with time. So I came up with this concept of dumb monkey syndrome, which is organizations or individuals who fail to evolve with time. They eventually die or become irrelevant.

00:00:52:23 - 00:01:11:06
Davina
Hi everyone, and welcome to the Dumb Monkey Show. This is our very first episode of this podcast, in which we are going to attempt to simplify some of the concepts of introducing AI into your workflows, into your business, and into your life. And joining me today is the founder of Dumb Monkey, Amir Kataib Amir. Welcome.

00:01:11:10 - 00:01:20:14
Aamir
Thanks so much. The winner and you are a hard person to catch. I've been trying to have you as my co-host for, I think, last 4 or 5 months.

00:01:20:16 - 00:01:23:12
Davina
I feel like now I feel like I'm worth chasing. I mean, this is great.

00:01:23:14 - 00:01:48:07
Aamir
No, you are definitely worth chasing. And the reason I wanted you to be here alongside me is because the purpose of this podcast is to actually make AI simple and practical and dumb for business people to understand. And the experience that you have working with businesses. Simplifying complex concepts into two ways. Things that people can understand is really valuable.

00:01:48:07 - 00:01:55:14
Aamir
And now you are yourself, immersed into the world of AI. So I would want to steal your thunder and let you talk about it.

00:01:55:16 - 00:02:16:09
Davina
Thank you so much to me. Well, I think you've been very kind, but if you need someone to dumb something down on, you go. I have had, you and I have known each other for quite a long time, so. I mean, you tripped over me back in the previous life when I was working as the editor of the Geelong Business News, and I've had a long career in media practice previously to this, when I have always worked with a lot of businesses that that's.

00:02:16:09 - 00:02:37:09
Davina
I'm fascinated by technology and business. I've seen an incredible journey of innovation, change in the city that we live in, which is here in Geelong, in Australia. And we've gone from being a traditional manufacturing city right through to what is now actually an active innovation city, not just a bumper sticker innovation city. People get stuff done down here, and that's always really exciting.

00:02:37:11 - 00:02:48:23
Davina
And now I am currently working at at Deakin University, and I will say that this is not a Deakin University podcast. This is a private podcast. So nothing I say or doing this has any reflection on Deakin, but we do love you.

00:02:48:23 - 00:02:51:16
Aamir
I like the disclaimer.

00:02:51:18 - 00:03:13:21
Davina
But I work with the team at the Applied Artificial Intelligence Initiative at Deakin and I'm not an expert on the communications expert, so it's my job to kind of be the interpreter of some of the incredible work that's happening at the forefront and the frontiers of AI, and what I've found out now is that there's an awful lot that I don't know about AI, and I'm endlessly fascinated by it.

00:03:13:23 - 00:03:32:18
Davina
So thank you for this opportunity to join you, Amir. You've had an incredible career across the time in, in business and innovation and have personally, I think, helped change the way that businesses in the city think about the implementation of new technologies. Can you tell the audience a little bit more about your journey?

00:03:32:19 - 00:03:37:07
Aamir
Sure. So I actually started my career from Deakin University here as well.

00:03:37:08 - 00:03:41:22
Davina
Where all the best and brightest minds come from as we know. Again, just came enough from Deakin. But we love you.

00:03:41:22 - 00:04:08:22
Aamir
Yes. So I did my MBA from Deakin University and when I was doing my assignments and research at that point of time, I actually found that there was a huge, gap. And there's a phenomena where a lot of businesses who were failing to evolve with time were actually not, progressing or dying. And I thought, how about I start a business that can actually help businesses, evolve with the help of technology, automate and optimize.

00:04:08:24 - 00:04:32:05
Aamir
But initially, I couldn't get a lot of traction. But I was always passionate about solving problems with the help of technology. So I started like, Enterprise Monkey as a web and app development company. And then from there we moved on to software development, and we did a lot of custom softwares, worked with some large organizations, government organizations, as well as small businesses and startups.

00:04:32:06 - 00:04:51:19
Aamir
And four years ago we moved into the world of AI because, we saw that there was a big opportunity and a big gap. So I invested a lot of time and money. Into research and development and developing our AI capabilities as well. But the stuff that we were working on at that point of time was very traditional AI.

00:04:51:21 - 00:05:16:13
Aamir
But since the last three years, especially when ChatGPT came, and the new world of AI that we are living in, I have have been focusing a lot on AI, and we have been working with businesses like save a huge amount of cost and time, but also generate revenue and reinvent business models with the help of AI. And that's why this podcast are fantastic.

00:05:16:15 - 00:05:38:01
Davina
Now, when we talk about artificial intelligence and machine learning, that is this great big spectrum of computer. If if computer models that can help us do things, it is a big world. It's a complex world and you've been working in this space for a long time. Enterprise. Monkey done. Monkey. What's with monkeys? So what has it got to do with AI?

00:05:38:05 - 00:05:59:00
Aamir
That's a good one. So, as I said, when I was doing my initial research with businesses, I saw and I read a lot of case studies, I had an opportunity to interact with some of the executives of these large organizations, like Kodak and Nokia, that failed to evolve with time and died. We have all seen the story of blockbuster as well.

00:05:59:02 - 00:06:02:06
Aamir
So a lot of industries were disrupted in that era.

00:06:02:08 - 00:06:06:07
Davina
And took away Lego goosebumps for a while. But I had to get them a blockbuster.

00:06:06:09 - 00:06:30:04
Aamir
Yes. And, one of the reasons that we identified was these organizations had some people who had some great ideas, but they saw themselves as focused on what they were doing, and they failed to evolve with time. So I came up with this concept of dumb monkey syndrome, which is organizations or individuals who fail to evolve with time, they eventually die or become irrelevant.

00:06:30:06 - 00:06:52:03
Aamir
And I started to use this term to go to organization and saying, hey, are you suffering from dumb monkey syndrome? And, if to help you, we are here to help you and innovate and actually, save your organization. So that's where the concept of dumb monkey syndrome came from. And I've used it in my book. It's been like taught in some universities now as well.

00:06:52:05 - 00:06:55:08
Aamir
And that's why I'm so passionate about this whole dumb monkey thing.

00:06:55:08 - 00:07:02:07
Davina
Yeah, that's. Well, I know I've been a dumb monkey, and, But I still am a dumb monkey in many moments of of my life.

00:07:02:07 - 00:07:30:01
Aamir
But but that's a great point because I read a book which was dumbass guy at the table, and and it's a, it's a great book. I can't remember the name of the author, but he mentions that, like, by being the dumbest guy at the table, by asking the dumb questions, you can really accelerate your learning journey. So as a business, leader or owner, it's important that you are asking those dumb questions and and always being curious about what's happening and how it's gonna influence my business.

00:07:30:03 - 00:07:52:22
Davina
That's really interesting because you picked up on something there that was pinging to me when you were talking before. Is that to work with AI, you need to get really good at asking questions. So this is one of the challenges of the age. And we are absolutely in the AI. We're right at the beginning. So for anyone who's listening that thinks, oh, I've been a bit of a dumb monkey, don't worry, we all have that.

00:07:52:22 - 00:08:07:14
Davina
We're all going to get there in the same way that when electricity came in, you know, that last great industrial revolution started with electricity and, and there were a lot of people who went to keen to jump on board. But I tell you what, we're all switched on the lights now, so we will all get there. But it's a case of where are you?

00:08:07:17 - 00:08:33:00
Davina
What are you comfortable with, what can you learn along the way? And to do those things, we have to get really good at asking questions. Now you talked about this, the the innovation, the implementation of generative AI. We've had the versions of ChatGPT that continue to evolve, and you know that the chatbot, it, typically 4 or 5 now is, a world away from where we were in the beginning.

00:08:33:05 - 00:08:47:24
Davina
Yeah, it's still very limited. It's still developing. And of course, we have all the other. There are a whole lot of very large scale generative AI models now. So you can use Google Gemini, you can use Microsoft Copilot, you can jump on Claude Rockall.

00:08:48:00 - 00:08:49:16
Aamir
And they just keep coming there.

00:08:49:16 - 00:09:15:07
Davina
All of it and play with them because they're fun. But before we go too much further into that, I mean, I'm always really interested in, the thoughts of people who are working with the implementation of AI and AI is at all not no human replacement. We know that. It's something that to help us, help us with our thoughts and challenge our thoughts and to take to make some of those repetitive tasks and make them a whole lot quicker and easier, which is lovely.

00:09:15:09 - 00:09:25:21
Davina
But what do we need to know about what I can't tell us? So we for putting something into a generative AI model, can we immediately trust it?

00:09:25:23 - 00:09:44:03
Aamir
Well, we cannot, and the reason we cannot is think of it as, an intern that, you have just hired. And it's like the smartest intern on the earth, and it has read everything because it has been trained on knowledge, but it has read everything that's out there on the internet. So some of the crap advice as well, some of the.

00:09:44:03 - 00:09:46:08
Davina
The we don't like some of this stuff that's on the internet.

00:09:46:08 - 00:09:47:05
Aamir
Oh yes.

00:09:47:05 - 00:09:48:00
Davina
Yes. Buyer beware.

00:09:48:00 - 00:10:14:15
Aamir
It's horrible. Yes. And then it has got some decent skills. But if you even if you go to like a business advisor and say, hey, give me strategies to become more profitable, then it can't really help you. So and especially with that intern who has just come to your organization, you need to train it. You need to give it context about who you are, what you do, and then give it guidance and then get it to come back to you after two days or three days with a report.

00:10:14:17 - 00:10:31:24
Aamir
But even if then you get the report, you don't send it to the board and say, hey, this is our strategy. You will check the report, ask what is the process that you followed and then provided the feedback. So that's how you start to interact with AI is consider that what it's going to give you is not going to be right in the beginning.

00:10:32:01 - 00:10:38:11
Aamir
You train it by providing it context and instructions and then slowly.

00:10:38:13 - 00:10:58:03
Davina
You pay to keep talking to it. You can you can feedback you. You ask questions. And in the AI context we talk about these prompts, particularly in the in the world of generative AI, you're providing prompts into a system. And you're and you're asking that model to give you an answer back from the great wide world of information that's out there, most of which is not amazing, some of which is great.

00:10:58:05 - 00:11:19:16
Aamir
Yes. And that's where things like copilot comes in and you don't want to deep dive into it today. But what Microsoft has done is they have taken a copy of ChatGPT and placed in your server in like your Microsoft environment, which means that it can interact with your emails, your files, and can provide you better contextual information from your organization.

00:11:19:16 - 00:11:38:19
Davina
So it's starting to get contextual awareness. When we're looking at a space where AI is is it is shifting into contextual awareness, which is a very all of these things are incredibly difficult, and these are things that are happening right at that at developmental point. But for most businesses that I need to know how all of the AI works, they need to know where they need to be cautious and mindful.

00:11:38:19 - 00:11:54:18
Davina
And us constantly ask that question of when should and when shouldn't I be doing it? And of course, we'll get into that here in future episodes. But as a jumping off point, when everyone's running around saying, if you're not in, if you're not in AI, you're, you know, you're going to be at a business. What do you do?

00:11:54:18 - 00:12:08:04
Davina
Because if you're not someone who naturally falls into this space of technology with excitement and clean and jumps in. Yeah. And if you're Becky with some of the dumb monkeys and there's a lot of us. Then where do you start?

00:12:08:06 - 00:12:15:14
Aamir
That's a great question. So I'll take this example from my book. The CEO who mocked AI and this is, story of I'm sorry.

00:12:15:14 - 00:12:16:12
Davina
That title again of me.

00:12:16:12 - 00:12:20:16
Aamir
Was the CEO mocked the AI until it made him millions.

00:12:20:22 - 00:12:21:20
Davina
We'll provide you a link.

00:12:21:21 - 00:12:43:06
Aamir
Yes. And so this is a story of a construction CEO. But like, no matter what business you are in, and I picked construction because it's a very traditional sector. You need to look at what is what does your value chain looks like? What are the things that you do in your business. So you generate leads, you bring in customers, you have to fill some tenders or proposals.

00:12:43:08 - 00:12:52:02
Aamir
If you are in a product business, it might be different, but then you have to do certain things to manage your operations tasks. Yeah. And then you have got all of the admin tasks. The dreaded.

00:12:52:02 - 00:12:52:17
Davina
Paperwork.

00:12:52:17 - 00:13:14:17
Aamir
Yes. So you look at all of those processes and see where are the gaps and where are the challenges in these processes and the way I am doing these processes, is it actually relevant at the moment? From there, you do focus groups with your team members and you get a very nice list of all of the different. You don't even need the use cases, but different problems that you have.

00:13:14:19 - 00:13:41:08
Aamir
Then you can go and do a feasibility analysis of can this thing be actually done by AI and just sort of read them on 1 to 5 in terms of how difficult it is or how complex it is, and then rate it in terms of benefit, it's going to give you. So if you just look at the things that are going to give you the maximum benefit and are low effort, are the ones that you pick up and you put it in your roadmap, and that sort of gives you a very nice roadmap of some of the quick wins that you can have.

00:13:41:10 - 00:14:09:08
Aamir
So one thing that we have sort of identified with a lot of businesses is just by implementing a base large language model, like developing an organization's AI brain, it could be a copilot for, like, a bigger business, or it could be something like ChatGPT or cloud for a smaller business. But by having that and then teaching your team members on how to use it and connecting your organization's knowledge, you start to get some really big productivity gains just from that.

00:14:09:14 - 00:14:29:14
Davina
So if someone if a business is looking in your experience in these examples, if a business is looking to implement, a generative AI into their workflow, and we start looking at some of these models, how long would it take for that to start to have effect? How long do people need to invest in terms of time to actually start?

00:14:29:16 - 00:14:51:11
Aamir
So starting is as simple as subscribing to it. Like, it's very easy to get license and starting to use it. And then you I would say in terms of seeing the benefit when we have implemented it within the organizations, we generally run, run like a 4 to 6 week pilot program where we train the team members on how to use it effectively, and then we leave the team members to play with it.

00:14:51:13 - 00:15:08:24
Aamir
And we have seen in the first three weeks people coming back and saying, hey, I did this with the help of AI, saving me two hour. It's saving me three hours so that, lead time is very short. If you actually tell people how to use it effectively because it's a very open invite to. It's like a chat.

00:15:08:24 - 00:15:10:05
Aamir
What do you what do you ask?

00:15:10:08 - 00:15:10:11
Davina
Do you.

00:15:10:11 - 00:15:11:13
Aamir
Stop? Yes. Where do you stop?

00:15:11:13 - 00:15:23:13
Davina
Yeah, yeah. Yeah, exactly. Well, I'm going to ask you the enemy help. Give me an example of how used of AI for how you have used an AI recently to make a a pretty boring task a whole lot easier.

00:15:23:15 - 00:15:44:15
Aamir
I would, so there are two contexts I would provide. First, as we work with the business and the process, around 800 invoices every day, they had like eight people processing those invoices manually. They would read an invoice, look at Salesforce, look at the funding requirements. And on that basis they'll say, okay, this invoices eligible, let's process it.

00:15:44:17 - 00:16:04:14
Aamir
So we used AI to read the invoices and the AI can actually read handwritten invoices as well. It can match the funding requirements. Look into Salesforce and then say okay, this invoice is valid. So we actually automated the work of those eight people who were doing it manually, so that those people could actually go and do more one on one work with the clients.

00:16:04:16 - 00:16:24:20
Aamir
So that saved them a huge amount of money. And that was a very small, simple implementation. Recently I did something with, a large language model called cloud, and they have got like a cloud assistant, and, I connected it with my computer and said, hey, my files are unorganized and I'm very unorganized when it comes to my laptops.

00:16:24:20 - 00:16:26:02
Aamir
We've got, like, all over the.

00:16:26:04 - 00:16:27:00
Davina
Laptop, if you do.

00:16:27:02 - 00:16:46:04
Aamir
Yes. Now, I always wished I had this assistant who could do this stuff for me. And so I said, please organize my laptop organization to write folders and subfolders. And I just watched The magic happening. It was so fulfilling because it was looking at every file and saying, okay, this file should go here. This file should go there.

00:16:46:04 - 00:16:53:04
Aamir
It created the folders and subfolders. They could see my whole desktop being cleaned up with the help of AI. Yeah.

00:16:53:04 - 00:17:11:19
Davina
So these repetitive tasks these these repetitive operational tasks that we all have to do all of the time, I can help with. I mean, we need to check it and we will keep coming back to this point. We'll never stop saying, one of the features of AI is that it hallucinates, and this is pretty much across the board with all forms of AI, is that it hallucinates.

00:17:11:19 - 00:17:24:24
Davina
And a lot of the work that happens at the frontier of AI is about how do we make AI more reliable in the context that it's being used, but being aware that it is a tool for humans because it is not reliable, it is not an expert. It will just be back to you what it's been taught.

00:17:24:24 - 00:17:26:16
Aamir
And can you explain what does hallucination.

00:17:26:22 - 00:17:50:00
Davina
So hallucination in the in the space of AI means that it when it AI is faced with a problem, when a model is faced with a problem and it has a gap, it will make something up to fill the gap. Now AI is a computer model. As you know, it's trained on a generative AI model. This there's a whole forms of AI, but when we talk about generative AI, it's going to the whole big wide world of things that are out there.

00:17:50:00 - 00:18:05:18
Davina
And it will just pull something in. So I don't know if any, if any of you have ever tried to use any of the image creation, image creation prompts in, I tell you what, boy, do you get good at writing prompts and that will be almost a few episodes all on their own is how do you write good prompts?

00:18:05:20 - 00:18:24:18
Davina
But if you asked it to create an image of a human hand, it's going to give you a very nice human hand. It might have six fingers, it might have five. But if you previously to now there's a few better improvements in the models. But previously, if you wanted anything with text or numbers. Oh, yes. What I could do with the number three was quite special.

00:18:24:24 - 00:18:36:16
Davina
It certainly wasn't a number three. But you ask a kid and kinda. How do you do a number three? And most of the kids in Canada can do it. Absolutely. So I will make things up. AI is by smart, and so AI is its own dumb monkey. In what ways?

00:18:36:17 - 00:18:54:15
Aamir
And then one trait that AI has is like somebody you master pleaser. Like it always wants to please you as its master. It's very gullible as well. So for example, if you ask AI for something, it will always try to please you and give you the information, even make up things so they have been incentive.

00:18:54:15 - 00:18:59:23
Davina
You will always give you an answer. You just can't always trust the answer. So that's the important thing of checking. Yes, what's coming in and using.

00:18:59:23 - 00:19:05:14
Aamir
It as a. Recently we had a case about a lawyer who actually submitted yes I cases.

00:19:05:14 - 00:19:05:22
Davina
Didn't.

00:19:05:22 - 00:19:25:07
Aamir
Check it now and then the judge got it because it had made up references altogether. So it can make up things. Yes. But secondly, if you tell it that no, you are wrong, then it can become like gullible really quickly and say, oh yes, sorry, you are right. It doesn't push back like he wants to. Yeah. So you just need to be mindful of those things.

00:19:25:13 - 00:19:41:13
Davina
So yeah. So if we think about, if we think about AIS, that human tool and, and the fact that we are constantly having to be the fact checker. Yeah. Of this tool. So it's again, it's like your intern that's walked in, they've got all the knowledge in the world and nothing that you actually need them to have.

00:19:41:15 - 00:19:57:23
Davina
AI as it stands right now, it's a little bit like that. It's learning fast, but we do need to continually fact check it. And one of the ways that we can do that is get a little bit more knowledgeable about how to write a prompt, which means asking really good questions and asking them again and again and again.

00:19:57:23 - 00:20:18:21
Davina
You don't have to put one prompt into an AI model if you're if you're jumping in and starting to used in AI in your business, then write that prompt a number of times right across a few different models and keep bouncing back. I don't like these. That's like another way and you'll start to learn the tool as well, because that's the point of any, any kind of technology change, any new tool in you in your toolkit.

00:20:18:21 - 00:20:19:10
Davina
That's right.

00:20:19:14 - 00:20:40:20
Aamir
And also lets it to. Yes. And one thing that has actually helped, me in terms of refining the output of my AI is that all of these models or a system that you produce, have got something called custom instructions. So if you spend 15 minutes refining those custom instructions and you can give it custom instruction in terms of whenever you respond back, I want the proof.

00:20:40:20 - 00:20:57:18
Aamir
Don't, hallucinate, provide me factual information. This is the tone and so on. And now copilot has introduced custom instructions as well. So by spending some time and giving it that context, that context stays within its memory, which means you do not have to provide that context again and again in the prompt.

00:20:57:18 - 00:21:00:12
Davina
It's a great first year. Yeah, that should actually be where we start.

00:21:00:14 - 00:21:01:15
Aamir
That's right. Yes. What a.

00:21:01:15 - 00:21:09:06
Davina
Great start. I mean, can you and oh, sorry for people who haven't used that before. Can you explain where people would find some instructions?

00:21:09:06 - 00:21:17:11
Aamir
Sure. So if you're using ChatGPT, you go into settings and there's an option called custom instruction. But you have to use ChatGPT plus. Yes. Or one thing which is the.

00:21:17:11 - 00:21:21:03
Davina
Subscription model, which is said for people who don't like it.

00:21:21:04 - 00:21:25:01
Aamir
Yes, 15 to $30. I think that's somewhere for per month.

00:21:25:03 - 00:21:27:20
Davina
Keep tax receipts, ask your accountant. Yes.

00:21:27:22 - 00:21:35:23
Aamir
But the important thing is don't use the free version because it takes your information and use it to train the models. So subscribe to ChatGPT.

00:21:36:04 - 00:21:48:22
Davina
We're going to be talking a lot about that bad IP and how information is used in in these models and what you. Yeah, one of the big things that we will keep coming back to is when you shouldn't use. That's right. I and it's not for all contexts.

00:21:48:24 - 00:22:09:07
Aamir
Absolutely. And so you use update it and make sure that the privacy is turned on. It's available in the settings as well. And then you go into custom instructions and then you create a clear prompt telling it what exactly you want it to do and how you want it to behave. So you give it a bit of role, say, this is who you are.

00:22:09:07 - 00:22:28:20
Aamir
You you are my assistant. You tell it about like, for example, my custom instruction is I will make YouTube. I'm CEO of this and I do this. This is how I like my assistant to behave. This is information about my company. This is how your tone should be. And similarly, if you go into copilot, you can again go into copilot settings.

00:22:28:20 - 00:22:40:10
Aamir
And there's an option called personalization there. You can actually feed custom instructions as well. So every every paid version I would say either cloud or ChatGPT you would have these custom instructions.

00:22:40:12 - 00:23:01:06
Davina
Fantastic. So before we close out, that's probably one of the hot tips, isn't it, Amy, that when you when you're going to use AI in your business, and particularly when you're using AI in your business, feel free to play around with the free versions on your own. But when you're using in a business context, definitely worth paying for the for the for the subscription business.

00:23:01:06 - 00:23:22:07
Aamir
Yeah, yeah. And we did an exercise. Whenever we implement copilot, we ask, everyone is like, have you because copilot costs around $50 a month. And so we ask them is like, did it give you back that $50 worth of value? And generally people would respond, oh, my time is worth $100 or $200. And yes, it saved me like 2 or 3 hours yesterday, at least in a day.

00:23:22:07 - 00:23:22:17
Aamir
Yes.

00:23:22:17 - 00:23:39:03
Davina
Yeah. And for anyone who might have missed that, that piece in there that we were talking about in terms of why, why that value is in there, one of the big values is that when we talk about generative AI, generative AI is built on large language models, which will be trained on all of the information. So it will be trained on the information from websites.

00:23:39:03 - 00:23:51:11
Davina
But if you are using the free version of these models, if you're not paying for the subscription version, what you're putting into that model is training that model. So everything that you're writing in there is being stolen. If you.

00:23:51:11 - 00:23:53:24
Aamir
Are not paying, you are the slave of AI because.

00:23:54:02 - 00:23:59:04
Davina
We used it. We used to use this a lot in in the business context, saying if you're not paying for the product, you are the product.

00:23:59:04 - 00:24:01:17
Aamir
Yes, yes, your data becomes the product.

00:24:01:17 - 00:24:22:06
Davina
It applies in terms of, in social media. It applies in all kinds of media and it certainly applies in terms of AI. So if you if you're not paying for the product, you are the product. Protect your business, protect your thoughts, protect what you're putting into your AI prompts and pay up and then turn on those those settings and set it up to work for you.

00:24:22:06 - 00:24:28:16
Davina
That's a really great first tip. Well, thank you so much, Amir. I think we've absorbed a whole lot in the first episode. Yeah, it's been really fun.

00:24:28:22 - 00:24:31:24
Aamir
It has. Yes, yes. And I think we are on to something.

00:24:32:01 - 00:24:40:10
Davina
Fantastic. This is going to be a lot of fun. And we'll be back shortly with episode two of The Dumb Monkey Show. But thank you for joining us today.