She's Lost Control

From Journalism Dreams to Marketing Leadership — Lottie Unwin

Camila Holden-Ayala Episode 11

Lottie Unwin, Founder of Up World, Brand Hackers, and Up Talent, joins us to unpack what it really takes to build a thriving career in marketing. From her start in student journalism to leadership roles at Procter & Gamble and fast-paced startups, Lottie’s journey is a masterclass in strategy, hard work, and authenticity.

We discuss:
 💡 How journalism sparked her passion for marketing and leadership
 🏢 Lessons learned from Procter & Gamble and agency life
 🚀 What startup environments teach you about agility and decision-making
 🎯 The importance of strategy over hours when building a career
 💼 Building a personal brand that opens doors
 💰 Financial and career lessons from the creative industry

If you’re building a career in marketing or dreaming of launching something of your own, this episode is packed with real-world advice, career strategy, and inspiration from one of the industry’s most dynamic leaders.

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