She's Lost Control

From TikTok to TALLAWAH: Janay Marie on Mentorship, Representation & Building Her Agency

Camila Holden-Ayala Episode 12

On this episode of She’s Lost Control, Janay Marie — award-winning cultural producer, strategic marketer, and founder of TALLAWAH Agency — shares her journey of building a purpose-driven career at the intersection of culture, creativity, and community.

From her early career at Sony Music and TikTok, where she led diversity, equity and inclusion (DEI) initiatives and championed authentic representation in influencer marketing, to founding TALLAWAH Agency, a creative consultancy amplifying Caribbean culture and the global majority — Janay’s story is one of vision, leadership, and impact.

She’s produced standout activations and campaigns for Tina Knowles, Instagram, Red Bull, and Notting Hill Carnival, blending cultural integrity with commercial results.

In this episode, we explore:
⚡ The power of mentorship and the value of building a strong professional network
⚡ Lessons in creative leadership, resilience, and running your own agency
⚡ How to build a career and business rooted in authenticity and purpose

Whether you’re a marketer, creative entrepreneur, or aspiring founder, this conversation is packed with insight, strategy, and inspiration to help you grow your career — without compromising your values.

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