.png)
Beyond the Formula
Beyond the Formula is your behind-the-scenes pass into the world of indie beauty and wellness brands. Hosted by Alex, the founder and formulator of NINI, this podcast dives deep into the journeys of entrepreneurial minds who have cracked the code to success. Each episode debunks myths, uncovers the truths, and offers engaging, no-holds-barred conversations about what it really takes to build a thriving brand in this dynamic space. With exciting guests joining Alex each month, expect informal and honest chats that bring you closer to the realities of the beauty and wellness industry. Tune in for a fresh, unfiltered perspective!
Beyond the Formula
Beyond the Formula - with Imelda Burke the trailblazing natural beauty queen.
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Before "clean girl" was a thing and before your all of your favourite influencers were promoting natural beauty, there was Imelda Burke.
Natural beauty pioneer and founder of Content Beauty talks with our resident skincare co-founder of NINI Organics.
In this juicy episode, the duo dive deep into the origins of the natural beauty movement, how it’s evolved since 2008 (spoiler: a lot), and the A-list faces who were ahead of the curve.
Expect expert tea, nostalgic moments, and plenty of laughs as they unpack what’s changed, what’s stayed, and why natural skincare is better than ever.