The Microshift Project Podcast
Life’s biggest changes often start with the smallest shifts. This podcast is for high-achievers who look successful from the outside yet still wrestle with pressure, doubt, and the question: “Is this all there is?”
We’re not chasing quick fixes. We’re building perseverance—through practical tools, honest stories, and real conversations that stick.
Hosted by Nick Volinchak, The Microshift Project explores the moments, choices, and interactions that quietly change the course of a life. You’ll hear from leaders, entrepreneurs, and everyday people who’ve faced adversity and found ways forward—because change is rarely about one giant leap. It’s about the next shift you make.
What you’ll get here:
- Real strategies: Actionable insights you can use immediately.
- Lived experience: Lessons forged in setbacks, recovery, and rebuilding.
- Connection: Proof you’re not the only one carrying the weight.
- Personal roadmaps: Guidance that meets you where you are.
Episode mix:
- Solo deep-dives: Mindset, resilience, decision-making under pressure.
- Candid interviews: Guests who’ve persevered through challenges.
- Practical playbooks: Tools for navigating stress, doubt, and leadership moments.
Core themes:
- Perseverance that lasts
- Managing doubt & impostor syndrome
- Leadership that stays human
- Boundaries & sustainable ambition
- Recovery, reinvention & resilience
- Staying present in what matters most
Why “Microshift”?
Transformation rarely comes from one big moment—it’s the small, repeated shifts that create momentum.
Who it’s for:
- Leaders, entrepreneurs, and professionals seeking clarity and steadiness
- People in transition or rebuilding seasons who refuse to quit
- Growth-minded individuals committed to real progress
What makes this different:
- We normalize the hard parts behind the highlight reel
- Peer-to-peer conversations, not top-down lectures
- Concrete, actionable steps grounded in lived experience
- Growth measured by who you become, not just what you produce
How to use this podcast:
- Pick an episode that resonates.
- Apply one shift today—start the conversation, set the boundary, take the action.
- Share it with someone who needs it.
Connect with us:
- Website: themicroshift.com
- Speaking, media, partnerships: Contact nick@themicroshift.com
Disclaimer: This podcast shares personal experiences and practical frameworks. It is not clinical, legal, or medical advice.
The Microshift Project Podcast
Perseverance and Purpose - How Crystal Volinchak Built CNV Creative From Adversity
Welcome back to The Microshift Project Podcast — where we get real about the moments that change everything. This isn’t about hype or quick fixes. It’s about perseverance, transformation, and the small shifts that move us from stuck to unstoppable.
Today’s episode is personal. I’m sitting down with my wife, Crystal Volinchak — co-founder of CNV Creative, an award-winning marketing strategist, and one of the most resilient people I know. Together, we built a business from scratch after life threw us every curve it could — and through it all, Crystal has been the heartbeat of perseverance behind the scenes.
Her story goes far beyond marketing or entrepreneurship. It’s about survival, leadership, and redefining strength. From overcoming trauma to building a company while raising a family, Crystal’s journey shows that growth doesn’t always come from the big wins — it comes from the quiet decisions to keep going, one microshift at a time.
🎧 In this episode, we talk about:
- The woman behind the CMO title — who Crystal is beyond her work.
- The defining moments that shaped her resilience, including surviving sexual assault and turning silence into purpose.
- The pivotal setback that led to CNV Creative’s founding — when her hybrid work agreement was revoked days before returning from maternity leave.
- The leadership microshift that changed everything — firing a client who disrespected her team, even when the business couldn’t afford to lose revenue.
- Her philosophy on leadership — rooted in empathy, integrity, and accountability.
- Why marketing isn’t about noise — it’s about clarity and connection.
- Motherhood, entrepreneurship, and grace under pressure — how she stays grounded when life gets heavy.
- The final takeaway: You can rebuild your life — and your business — one shift at a time.
Crystal’s story reminds us that perseverance doesn’t always roar. Sometimes, it whispers — keep going.
📍 Connect with Crystal:
Website → cnvcmo.com
Instagram → @cmocrystal
🎙 Listen & Subscribe:
If this conversation resonates with you, share it with someone who needs to hear it. The biggest transformations rarely come from giant leaps — they come from microshifts. Small, honest moments that change your trajectory.
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