Chain Reaction
Every decision in the supply chain sets off a ripple—sometimes a spark of innovation, sometimes a shockwave of disruption. Chain Reaction dives deep into the moments that change everything in freight, logistics, and fleet operations. From breakthrough technologies and operational strategies to the psychology of leadership and the realities of compliance, each episode unpacks the sparks, the consequences, and the connections driving the future of our industry.
Whether you’re navigating the frontlines of transportation, leading strategic decisions, or rethinking the role of AI and data in your business, Chain Reaction delivers the conversations, insights, and behind-the-scenes stories that keep the global supply chain moving.
Because in this industry, every move matters—and the next reaction could change everything.
Chain Reaction
Chain Reaction Episode 3 | Caroline Lyle Founder & CMS at Driven-Brands
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Jerry sits down with Caroline for a conversation that dives headfirst into how strategic marketing isn't optional in the Supply Chain industry, it's the engine driving results.
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