Chain Reaction
Every decision in the supply chain sets off a ripple—sometimes a spark of innovation, sometimes a shockwave of disruption. Chain Reaction dives deep into the moments that change everything in freight, logistics, and fleet operations. From breakthrough technologies and operational strategies to the psychology of leadership and the realities of compliance, each episode unpacks the sparks, the consequences, and the connections driving the future of our industry.
Whether you’re navigating the frontlines of transportation, leading strategic decisions, or rethinking the role of AI and data in your business, Chain Reaction delivers the conversations, insights, and behind-the-scenes stories that keep the global supply chain moving.
Because in this industry, every move matters—and the next reaction could change everything.
Chain Reaction
Chain Reaction Episode 8 | Culture, Respect, and Safety with Elisabeth Barna
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This episode features Elisabeth Barna, a 36-year trucking veteran and founder of EAB Strategies. She shares how culture, respect, and safety drive better retention and highlights her work on major industry campaigns like Trucking Moves America Forward. Barna's message is simple: be a great place to work with strong pay, real culture, and tech that makes drivers’ jobs easier. She urges fleets to prep for coming policy and safety-tech changes and to stay engaged, informed, and invested in people and equipment.
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