The Andrew Bilak Show

Elyse Archer: What Is a Personal Brand & Why You Need One Now More Than Ever

Andrew Bilak / Elyse Archer

"People have to buy from someone, and if you’re not known, and if your ideal client can’t connect with you, they’re going to buy from one of your competitors."

Who Is Elyse Archer:
Elyse Archer is a founding team member and Personal Brand Strategist with Brand Builders Group whose insights have been featured in major media including Forbes and Inc. She is a keynote speaker and host of the podcast Instant Impact with Elyse Archer, where she shares best practices from top business leaders who have created extraordinary personal brands and world-class networks. Elyse is an expert in Visibility, Personal Brand Strategy and How to Master Video for Business. She helps people understand how to become known as a visible leader in their industry in order to multiply their inbound opportunities, impact, and income.

What We Talk About On This Episode of The Andrew Bilak Show:
The steps Elyse took in building up her sales coaching business and income quickly and realized it was her building her reputation

Why being well known in your industry will take you further than being the best in your industry

Why your competitors might not be as good as you, but without a reputation or if people don’t know you they won’t buy from you

The biggest mistakes most people make when people start creating their own personal brand

What is the real key to breaking through “Sheahan’s Wall” and becoming known as a leader in your space? 

What is the Brand DNA Helix?

When deciding on a business model you should always be looking for D.A.R.E.S.

The two singles greatest things you need to focus on in building your online following

Why it’s more important than ever to be YOU!


Resources mentioned in this episode:

FREE brand strategy call - brandbuildersgroup.com/callelyse
All social media: @elysearcher
Podcast: instant impact
elysearcher.com

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