Good Prompts Aren’t Magic: Why Marketers Are Better at This Than They Think

Prompting isn’t a dark art — it’s just briefing with a new audience.

As marketers, we already know how to shape tone, clarify intent, and structure a brief. So why do so many of us feel like prompting AI is something only “technical people” can do?

In this podcast, I break down the myth of magical prompting and share practical tips that have worked for me. And one thing is clear in my opinion, marketers are already better at this than they think.