The Real BS :: Brand Strategy for HR Pros
Let’s get real: Brand starts with HR…not a marketing campaign.
Welcome to The Real BS. The brand strategy podcast for HR professionals who are ready to change the game and own brand like never before.
Hosted by brand leader and strategist Jaclyn Scrivens, this show pulls back the curtain on what brand really means, and why HR truly leads the way. (Sorry, marketing, take a seat for now).
Each quick-hit episode delivers bold insights, practical strategies, and unfiltered truths about building brand from the inside out—through your people, your culture, and every employee experience.
No fluff. No sugarcoating. Just clarity, confidence, and actionable moves to boost retention, attract top talent, and build a culture that shapes the brand everyone sees.
So, get ready to become the most influential brand builder in your organization because this is the brand power playbook HR's been missing!
The Real BS :: Brand Strategy for HR Pros
Unlock HR's Secret Weapon
Ready for some real talk about brand? Forget everything you thought you knew. Brand isn't marketing, a logo, or your latest ad campaign, it's something far more powerful and it starts with your people.
For too long, companies have been pouring resources into external marketing while neglecting the foundation that truly matters. When employees don't believe in or feel connected to your brand, customers immediately sense the disconnect. And no marketing budget in the world can overcome that fundamental gap. The truth is refreshingly simple: brand starts on the inside!
As an executive leader and brand strategist with over two decades of experience, Jaclyn Scrivens has witnessed firsthand what makes brands thrive...or collapse. Through personal experience in both vibrant, people-first cultures and toxic, soul-crushing environments, she's developed The Real BS - Brand Strategy for HR Professionals. This podcast serves as your brand power playbook, offering bold insights and practical strategies to transform your company culture into your strongest competitive advantage.
When HR leads brand from the inside out, everything changes. Your culture flourishes, talent retention improves, customers respond positively, and business growth follows naturally. This isn't just theory either, it's a proven pathway to authentic brand building that resonates in today's marketplace. The Brand Culture Association stands ready as HR's dedicated brand team, supporting you every step of the way. Subscribe now and discover how to leverage brand as your secret weapon for organizational success.
For more information, visit www.BrandCulture.org.
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Brand starts with HR, not marketing.
On The Real BS podcast, we cut through the fluff and get real about how culture shapes the brand more than any campaign ever could.
Hosted by executive leader, brand strategist and experienced marketer - Jaclyn Scrivens - you’ll hear bold truths, fresh strategies, and no-BS conversations designed to help HR professionals and leaders step up as strategic brand powerhouses to change the game inside your organizations.
If you're ready to flip the script on brand and elevate your HR and leadership role, you're in the right place.
>>> Explore more information at www.BrandCulture.org.
>>> Don't forget to subscribe, share with a colleague, and keep building the brand from the inside out.
Are you ready for some real talk? Well, here it is. Brand is not marketing (yeah, I said it). It's not a logo, a tagline or the flavor- of- the month ad campaign. It's so much bigger and way more meaningful than that, and too many companies, for far too long have been getting this all wrong. The real truth - Brand starts on the inside. It starts with your people. What employees believe and how they feel directly shapes the experience they deliver to your customers. And if your employees aren't feeling the brand love, your customers never will. It's that simple. And trust me when I say this, there isn't a single marketing campaign that can fix that issue. I don't care how much budget you have to try to convince people otherwise.
Jaclyn Scrivens:Hey there, I'm Jaclyn Scrivens executive leader, brand strategist and experienced marketer with a career spanning more than two decades and more brands than I can count. I've been pretty fortunate. Through the years. I've been part of some amazing, successful, people-first cultures and I've had to survive very toxic, soul-crushing ones that just drain the life right out of you. Through it all, I've learned firsthand what makes a brand stick and what makes it shatter. That's why I created the Real BS (Brand strategy,
Jaclyn Scrivens:The podcast for HR professionals who are ready to leverage brand as your secret weapon. I'm telling you this is the answer to elevating your role and career as a strategic brand leader. Every episode, I'll give you bold insights, unfiltered truths and practical strategies to help you turn culture into your company's strongest brand advantage and differentiator. When HR leads brand from the inside out, your culture thrives, talent stays, customers notice and business grows and yes, even your marketing gets better. This isn't just another HR podcast. It's your brand power playbook from HR's dedicated brand team, the Brand Culture Association. So subscribe now and let's start building brand together from the inside out. We've got you every step of the way.