"Artist 2 Artist" hosted by Jim Jones

Montana 700 hosted by Jim Jones (ep. 21)

IFC Season 1 Episode 21

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0:00 | 36:28

Dallas rising star Montana 700 sits down with Jim Jones on Artist to Artist to talk about his journey from Oak Cliff to the spotlight, the “New Dallas” movement, independence in the music game, and turning street hustle into real business. From going viral to navigating the industry, Montana keeps it real about growth, family, and staying ready for success.

SPEAKER_01

And we are back with another episode of Artist the Artists, where we like to say this is a conversation that needs to be had. And we all know that all my guests are special. Today we have a very special guest in the building. Um come from the parts of Texas. Dallas, Texas. Uh Montana 700. Yeah. How you feeling, man? Yeah. Pleasure to meet you. Pleasure to meet you. I've been uh seeing you go viral on the gram with music, freestyles, um, the new Dallas. Um it's a lot to get into. So first let's let's where you from? I'm Dallas, Texas. What part? Yeah, Oak Cliff.

SPEAKER_00

Oak Cliff? Yeah. That's what's up.

SPEAKER_01

That's what's up.

SPEAKER_00

You finished school? Yeah, yeah, yeah. I graduated. You finished school? Yeah, yeah, I had to. My brother passed away, and then if I ain't do it, nobody would have did it. Yeah.

SPEAKER_01

See, that's the type of need to hear.

SPEAKER_00

I was the one they thought wasn't gonna do it. So like when bro passed, like, gave me that push, like, I had to do it. And now I already got the one year that they were looking for. I gotta push through it.

SPEAKER_01

Yeah, man, that's that that that's that's gangster. I got I got my uh diploma also. I was one of the things um I was like in my family, that was something that um they made me make sure I achieved and like that. So I was happy I did got it, did get it. So uh, you know what I mean? Didn't go as far as far as I wanted to, but you know, I I made it pretty far in life. Um when you started rapping?

SPEAKER_00

Like like 12th grade, yeah. 12th grade? I made my first rap, yeah. Like my first, like trying to rap, yeah. I made a rap though like a long time ago, probably I'm like 10 years old.

SPEAKER_01

You had motion before we know you on the gram and stuff like that. Yeah, I've been to motion. Come on now, I was born with the motion. He was born with the motion. I've been told I was around the town with the music and stuff like that before we got to know you. So in Dallas, the music you've been burning up the streets in Dallas.

SPEAKER_00

Yeah, I started buzzing for sure, for sure. Like I said, like 2021, 2022.

SPEAKER_01

So how long when you started doing the music, you would say? When was your 12th grade?

SPEAKER_00

What year was that? 2018. 2018? Yeah, yeah, yeah. You you gotta cut it. So then from that little point, I drop a song like every eight months. I ain't really know nothing about music. That was my first time ever walking to the booth, ever really figured it out. So I'm trying, I ain't even know how to record nothing with a what the bar count was. That was my first time really trying to figure out anything.

SPEAKER_01

You sound like me, but it's a certain lifestyle you live that sometimes it just the music just comes with it and shit like that. Seemed like you got a lot of swag with yourself. I'll be watching and shit like that. Seem like y'all be dripping and shit like that. So you you been getting in trouble when you was younger?

SPEAKER_00

Hell yeah. Yeah? Yeah, yeah. I couldn't run. I I was trying to get, I could not get in no trouble when I was younger. I've been on a clean path. Now I feel good, nigga. Bliss. This raps really say the nigga. Yeah.

SPEAKER_01

Nah, that's what's up. So I hear y'all talking about the new Dallas. Yeah, the new Dallas, man. So what was the old Dallas? Like New Dallas.

SPEAKER_00

Really, old Dallas was down there the same thing, but we just bring that ump back to the scene, like all the way, like, give it to them all the way, put it all the way in their face, then we about the city together. Like we about all the hoods together. We're about to see the one, like outside. When you see this Dallas, this every this the whole side. Like you get to see all sides of Dallas when you see us.

SPEAKER_01

So when you say when it when you say the New Dallas, uh, how many, how many people consist of the New Dallas as far as artists are concerned?

SPEAKER_00

Or is this is it just a wide arrangement, or is this like probably like I'll say about 10, five, about ten.

SPEAKER_01

So y'all all come together all the time? Yeah. Yeah. Yeah. Y'all move like that. Everybody got motion. Yeah, that's mandatory. And then uh, what's the other what's your other part of the name? Um Doe. Yeah. Yeah, Z in there, though. Yeah, yeah. Nah, y'all be stepping. I see y'all stepping on shit and shit like that. I like the music too. I see you do a couple freestyles and shit like that. You gotta be an artist from Dallas, you don't you don't like rap from a fucking you don't rap like an artist from Dallas. And I'm not not to say the from the south, because artists from Dallas got bars. Like they y'all out there spitting like the the cadence, the way you connect the metaphors, the way you kind of rap like a New York maker and shit like that. Anybody ever told you that? Nah, not New York. Not yet. Not yet. I'm telling you from me watching your freestyles and shit like that. If I could understand you and shit like that, and I could find find your flow, it kind of put me in mind of because I've been all over. I've I've I've been lived in Houston for two years and shit like that. I know that South music. And then again, it's the new Dallas, also. So maybe.

SPEAKER_00

Y'all were out for what y'all think of when y'all think of Texas.

SPEAKER_01

To be from New York, I I lived down there for two years, so I I know a lot about Texas. I had a club out there and all that. I was in Houston, really. Shout out to Houston, man. One of my favorite places on America, man. I had a ball when I was out there when I was younger, Club Dipset, RP, uh, D-Ray, R P E T. Uh, yeah, we had some fun in Houston. So I'm I'm very familiar with uh with the Texas uh culture. With the culture culture. Actually, I stole, well, I took a page from the Texas culture when I came back. That's why I became an independent artist. When I was down there for those couple of years, I was watching all the artists. Uh shout out to Slim Thug. He's one of the ones that kind of just like, like, damn, the way when I when he was out there, he was an independent artist and he was getting more money than rappers that I knew that were signs and shit like that. And he was coming out the trunk with it and shit like that. And then it wasn't just him, it was most of the artists out there started from an independent standpoint and shit like that. So when I came back to New York and we started really going on a dipset run, I didn't get the option to sign a major. But then I was like, shit, we could just go independent because diplomats are so high. That's what them boys is doing down here in Texas, where I just left, and they make a killing. So I kind of took that from a page of.

SPEAKER_00

You sell the CDs I heard. Huh? You selling CDs I heard. When we was younger?

SPEAKER_01

Yeah. Shit, we made millions off of CDs out here. Off the bootleg CDs and out the trunk CDs and all that. So it was two sides to it. So that's where we started. Like the dipset whole wave started with the mixtape and CD era. So we were selling these mixtapes out the trunk on 45th Street, all that. That gave us the notoriety. But here in New York, we use these mixtapes to get a major deal. Yeah. We didn't have the mindset like y'all had like nigga, fuck a major deal. This is the album right here, and we going smacking with it. You dig? So up here we use the mixtape to gain our momentum, get hot in the streets. I'd be like, yo, you heard the mixtape, and then these major labels come and give you a deal and shit like that. So that's what we using the mixtape for. So that's how the diplomats got started, and we end up getting the major deal, but I wasn't a part of that. So, but the independent lane, I was like, yeah, we could do this. And it ended up doing pretty good and shit like that. I mean, I didn't get everything I was supposed to. I'm still working on my masters. And how your masters, you own all your masters?

SPEAKER_00

Nah, yeah, no. Ain't nobody coming in the game owning that shit.

SPEAKER_01

Huh?

SPEAKER_00

Ain't nobody coming to the game owning that shit. I'm telling you now, man. You think you're gonna come in the game owning your masters? Shit, you better have some crazy hits. Crazy lawyers.

SPEAKER_01

You signed to a label?

SPEAKER_00

Yeah.

SPEAKER_01

What label you signed to? 300. 300? Yeah. Shouts to 300, man. Shout outs to Kevin Lyles. I don't know if Kevin Lyles uh runs it anymore, but I mean that's his uh that's his creation. That's um, it's one of my OGs. He gave me um some good breaks in my career as far as being executives and showing me a whole different side of the shit. But 300 is a great place to be at. And um, but also, I mean, you on top of your business? Yeah, yeah. You understand what the game is here for and shit like that.

SPEAKER_00

And that while I'm and that while that was my answer. Because I'm understanding a lot of the game now.

SPEAKER_01

Yeah. But you got access to your masters, though, right? Yeah, yeah, yeah. Yeah, that's good. Because I didn't do that when I was younger. And I was worried I was more worried about the opportunity to get in the game. So at that time I was so ignorant, running in the streets trying to get money all types of ways, it didn't dawn on me that 20 years later, 25 years later, that I would still be here.

SPEAKER_00

Yeah, yeah.

SPEAKER_01

You heard? Like I'd like to.

SPEAKER_00

But it didn't even make sense.

SPEAKER_01

It did you understand how I was living? I didn't think 20 years, the nigga Jim's still gonna be here 20 years later to worry about him. That's the whole name. Yes. So, but going backwards in retrospect, we're gonna get all that together. Uh, your new album is Siditra, Sidditra's son. Yeah, yeah, yeah. I seen that you got a real good relationship with your moms.

SPEAKER_00

Yeah, I love my mom, man. Shout out my mom, man. Shout out the one who made me, man. She made me like this. She started this business, man. Yeah. She made me want to get up every day, go get to the money, hustle, put these clothes on, put it together neat, you did? She ain't let me walk out of the house no any kind of way. That's mandatory. Every day, she's gonna make sure you get you have it on, you looking nice, brand new pair of shoes. My mom says, hey, first thing look, girl's gonna look at your feet. Your shoes dirty, what are you doing? This ain't making no sense. Nah.

SPEAKER_01

So when you got in trouble, your mom's the first person you call?

SPEAKER_00

Yeah, yeah. That's the only person I caught my daddy passed away from I was born. I ain't never had nothing but my mom.

SPEAKER_01

You got brothers and sisters? Yeah, yeah, yeah. Yeah. I have five brothers and sisters. Same six stuff. Same moms? Yeah. That's dope. Sixers. Few grew up together? Yeah. That's dope. Why ain't got no brothers? I got some sisters. I ain't get to grow up with any brothers, but I got a bunch of brothers. Three and three? Like a basketball uh tournament. That's dope. Even like a vest bar too close in age.

SPEAKER_00

Yeah, yeah. Yeah, most of it's here. Five of us really stayed there most of the time, my whole whole life. My big sister, really the oldest one. So yo was jumping niggas in school and shit? Yeah, yeah. We have a fight. It's finna go there. But nobody be fighting. You finna see six people here.

SPEAKER_01

Shit, man. One thing I don't miss about Texas is the heat, man. Yeah, yeah. I tell people Texas is probably one of the hottest places in the world.

SPEAKER_00

Yeah, by my pillet, pillet. I mean, I knew I would come there and watch heat. Nah, you should be able to get it. You're right, yeah.

SPEAKER_01

Right now, if you stood on the corner and just be quiet, niggas wouldn't even know. Ain't gonna know where you're in. It's the boy out there buzzing. Whoever out there, heavy, that gotta be his block. Nah, that's what's up. Uh, so back to the new album. Um, this is your first album or your first album?

SPEAKER_00

My first album, but I dropped two mixtapes before this. So this is your first album on 300. Yeah. How you feeling? Still official. I'm feeling great.

SPEAKER_01

Feeling great?

SPEAKER_00

Feeling great, looking great. They paying great, yeah.

SPEAKER_01

How they how they how they accepting you out there when you touching these towns and touching these shows?

SPEAKER_00

I ain't gonna lie. That will make a nigga keep going. Besides the internet, you know, fuck the internet. But when you really get out here in these streets, when you pull up to these shows, they packed every week. Niggas taking their chains off in the crowd, walking up to you, and yeah, and you you doing features, putting up to these niggas' spots, the whole hood putting up and they love you. It's love, then that's what they do for. I tell you, it's possible. You come from the same thing I come from. We did the same shit. And look where I'm at. Keep going. Keep going. We're gonna be right here with Jim Jones. You dig?

SPEAKER_01

You dig? Nah, that's dope, man. I get excited to see uh young brothers like yourself um finding yourself with success and money and shit like that. But know that it's it's it's easy to gain these things.

SPEAKER_00

Yeah, it's the more. You heard it's harder with the more. It's harder to keep them.

SPEAKER_01

Yeah, yeah. You heard? The more is fucked up, we're gonna lose it all. And also, besides keeping them, you also gotta be smart with your money, as far as knowing that rap might not be promised. Nah, fan. And this is an avenue to do anything you wanted to do in the world. So, you know what I mean? You gotta do it.

SPEAKER_00

I treated it, I feel like it's like the dope game to get into real entrepreneurship, though. You get a head step that nobody got in life. You get millions and millions and millions. Like the niggas get in the streets, but even more, and it's legit. So I can go invest this into all types of businesses. Twenties, here, 30s, there's 40s, there, 100s, here, however I want to play it. They can't stop me. I'm a monster. When you a hustler, like you can't lose when you get the legit money. If you lose, you don't know what you're doing. You grew up hustling? Yeah, nah, facts. That's why it's different. When you get the money, I was used to it. A lot of people, they first money was from the rap. They never seen 100,000 until they seen the rap check. I was up, dog shit, chains, I did my thing before this shit. So when it came, I already knew what to do for it. I was ready. That's why you ask me how long you been rapping. See, when I was young, nigga, I'm happy I ain't blow up or nothing. Because I wasn't ready for it. When I got it this time, I'm ready. I'm ready. If I ever gonna come, I'm ready. I know what to do. I'm ready to get on that road, 24 hours, me and my niggas. We're gonna do it the right way, legit, with the guards, everything in the car, legit on me. If I blew up when I was 19, 20, everything would have been a whole nother, you'd have seen this a whole other person. See that grown man, the world ready for that grown man. And you see that plane jane jump, yeah. I'm ready for the grown man. Yeah, yeah. Yeah.

SPEAKER_01

No, I like the way you're thinking, because the game is tricky, and the way you move around and the team you move with is a big part of what's gonna get you to where you gotta go. Um, I had to learn a lot of hard lessons. Unfortunately, uh I jumped in it while I was hella ignorant. So everything you talking about, I went through and I had to go through it to understand what was at stake, and by the grace of God, you he gave me a few extra chances and shit like that. You know what I mean? So now I'm thinking like a grown man and thinking, PAG, I'm very lucky. I mean, so for you to be thinking like this at the beginning of your career, it's gonna take you a long way because it's a business, and these brands and these labels they respect the business. And you know how to separate the two from who you are as an artist, which is like a superhero to these kids, and then who you are as a businessman when you walk in these buildings and dealing with these business people and shit like that, it's gonna carry you a tremendous long way because they're gonna offer you a lot, especially when they feel that they can deal do business with you. Uh you're not bringing no danger to their surroundings and shit like that, and you understand the scheme of things. And you and you knowledgeable. Seem like you know how to talk about some shit and shit like that. Most people can't articulate themselves enough in the game to really get to know business, but they be hella talented. They can make all types of music, you know what I mean. My me, myself, I my talent was one thing, but my my smarts was my wisdom was a whole nother thing. You know what I mean? I used to say I'm I'm smart, but I wasn't smart, I was wise, and I'm getting wiser. You know what I mean? Do you speak highly of your mom? She was a salon owner in Dallas. What role has she played in your career?

SPEAKER_00

Every role, man. In my career, though, she just a support system. My mama text me every moment, you safe, you alright? You know, my mama saves, so as far as in the rap, she ain't with like even if it might come on her Instagram or something, she might be like, boy, you can really rap. I just heard something. Or if it's a boy about her and it might pop up right there where I posted it, she might be like, man, I'm crying. You really doing this for your mama? Like, she loves it. She supports me a 10%. She ain't gonna be on no stage on in the club with me. That ain't happening. That's dope.

SPEAKER_01

My mom's gonna be in the stage. Yeah, she's gonna be on the club. She pulling up. She's one of the she's my biggest family. Same thing as your mom. Like, I got a hell of a relationship with my mom's coming up. Um, she had me at a young age, so you know, things wasn't as smooth as everybody else's life coming up, but uh, it was a hell of a time and shit like that. You know what I mean? But through it all, she always supported me and told me who I was gonna be from a young age. And I'm finally stepping into who she told me I was gonna be, and then it feels good to have somebody in your corner that's gonna be with you whether you're right or wrong. You know what I mean?

SPEAKER_00

Yeah, right or wrong. Wrong or wrong. Just don't call it. Wrong or wrong. Just call the phone, she's gonna figure it out. Hey, man, the folks didn't, they ain't grab you. If they catch you while you was doing it, you ain't tell them you did, don't, hey, you ain't do it. Wrong or wrong, she right here. It don't matter how it goes you know, you're right, she's gonna cry because she be, remember all the times you was wrong.

SPEAKER_01

So now you're a very successful person. I know she has to, I know she has to be bragging to her friends. I know she's the most excited person in the world just to see her baby on television, on on Instagram, all over the place. Like, you gotta think that all the things you put her through and and just to be able to do this now. I know she has to.

SPEAKER_00

She talks about it all day. She takes in a group, family, group chat every day. My son, my son, my son, my sister, and then be like, if you don't say nothing else about this son, like that's how she talks about. But hey man, you can't you can't blame her. She ain't know how it was gonna turn out. And it made sense, it paid off your baby boy, man, your star. You the youngest one? I'm the fifth. So I'm the like she got six kids on the fifth one. Yeah. You the little brother. Yeah. Nah, I got a little brother. Got a little brother? Uh-huh. How he feel about you? Shit, he feel good. This nigga went to the army. That ain't crazy, man. He went to the army? Yeah, he just got back. I told him not to go to that shit. He left. He came back. I told him, man, it goes no damn woman. Came back just in time, man. Nah, that's it. My family though, they love this shit. They support it a thousand percent. Cause they seen nigga grind for it when I was a little nigga. I spent all my money on this shit, figuring it out, and it ain't paid out now. You got uh Texas, who's your favorite rappers? Favorite rappers. Out of Texas? Yeah. Shit, Tryboy Freddy. Uh Tryboy Freddy, Yellow Biz, you know, I gotta go. My nigga uh Pimp, Pimp C Bun B on the Texas side, my nigga Southwalker, you know, my nigga Pimp, you know, I fuck with my nigga, my nigga GG Gas Gang, Lil Jeremy. I fuck with the Texas one, you know, New Dallas on top, Z and you know, the whole New Dallas as a whole. We run, you know, we brought the shit back for the streets, but a lot of a lot of the old school. Who you came up listening to when you was running around them streets? When I was a young nigga, as far as Texas or music period. Music period. Music period, I was on that boostie. On that boosie, that young dog, that guided, that Jeezy, nigga, that that, like I said, that Freddy, that yellow, nigga. I want a bunch of, I was on that Chief Keefe, that that future, nigga, for sure was on that 50 shit like crazy. He on that Lucci. Yeah, I was on that Lucy day for day. Word for word. You got one shots of Lucci, that's my spad paylist for these nigga.

SPEAKER_01

Lucci came up to Harlem. You always come up here, but when we first uh forged our relationship and shit like that, we did a record, came up to Harlem, shot the video. Actually, it's crazy because we shot the video in here when this shit used to be a club. This crazy now. Right here, we shot that video with Lucy and shit like that, but four years ago when it used to be a club. So shouts to shouts to Lucy. Do you got like uh one all-time favorite artist that you grew up just admiring? Boosie. Boosie? I got a gig is a Boosie for sure.

SPEAKER_00

Oh shit. Yeah, but so you know, Boosie down the raising it. Okay, Boosie.

SPEAKER_01

Yeah, yeah, yeah. They sent you that nigga down south. Let me find out. Now shouts to Boosie, man. I know Boosie for a very long time. We actually was on um on the same label. Well, yeah, we was on the same label when I also was an executive at that label too when he was signed over there and shit like that. That was like uh uh Warner music group. You was over there? You was an executive over there at Warner? Yeah, I was the top executive over there, and also had the label over there and also had artists over there. Okay, okay, okay, okay. Leo Cohen's, Kevin Lyles, and then Jim Jones.

SPEAKER_00

You were still an artist when you had an artist? Mm-hmm.

SPEAKER_01

I've always been an artist and I had artists since I was younger. You know what I mean? Isaiah, how you how you manage both? Um, that's a tricky thing. Um, even now, it's still tricky and shit like that. Because if you have artists, you gotta pour your energy into your artist also. But you being an artist yourself is like you gotta learn how to balance the energy because you want to give yourself the same amount of energy as you pour into your artists and shit like that. And also you gotta lead by example and shit like that. So even right now, man, shout outs to uh Dice Peso, shout out to King Street, shout outs to shout outs to Diller, shout outs to Taylor, these uh my direct artists that I work with directly in here every day. And um I love the effort they putting in. Peso put his own tour together this past uh this past two months. He did like 30 days and shit like that. So seeing shit like that, I know that um what I'm doing is is rubbing off on their hard work and shit like that. But me as an artist, I look at them now and like, alright, I gotta step my shit up because these niggas is going hard, so it works, it works vice versa, and shit like that. But I always want I always been wanting to try to put people on and shit like that, you know what I mean, as much as I can and always be real with putting people on. And I don't try to take advantage or take too much from these artists as as I've gotten older and and and wiser and shit like that. You know what I mean? Dealing with artists is tricky too. You know what I mean? Like now that I'm older, knowing that you're dealing with grown men and grown men have their own ideals and their own views of who they want to be when they and for for their artistry and shit. Yeah, yeah. You know what I mean? And me coming from the old school and these labels trying to mold you in who to who they are. Who they think you should be. You know what I mean? Yeah, yeah, yeah.

SPEAKER_00

You might have a vision that might not align with their vision, but you yeah, yeah, you learn they shift that, yeah.

SPEAKER_01

You know what I mean? So I had I had to learn a lot of shifts and shit like that. That's uh being um the CEO, quote unquote, and shit like that. You know what I mean? I don't like to say artists and I don't like to say managers, I like to say partners. Yeah, yeah. You know what I mean? I kind of those those two words make me feel crazy, but I mean shit. As long as you put the effort in, I will say that, you know what I mean? And don't be absent-minded when it comes to artists and shit like that. So right now I do distribution more than I do label because I don't have the time and the label support to actually dive into all my artists the way I would like to. So, you know what I mean? So the distribu the independent distribution labels is a bit of what I know how to do. And then one of my artists starts to catch fire and buzz, we're gonna double down on that fire and buzz and burn that shit all the way up. Yeah. Um, I see you got a slew of features on the album. You damn they got the whole the whole game on the album. Yeah, yeah, yeah. How you get all these people on there? I be calling niggas all day to get on my record. I can't, it'd be hard.

SPEAKER_00

But they gotta get hit the streets. I ain't gonna lie, most of them really, bro, meant people that really just been fucking with a nigga. So then when I slowed down and was ready to start working on the album, I really just tapped. Back in with if I ain't already have a connect with him, I just hit the DM. What you got going? Everybody I've been seeing that been showing a nigga love, I'm gonna show the love back. Really fuck with them. If it's genuine, I hit a few people. Some people didn't make sense. We ain't get to put it together, make, make, make, make the next tape, but the ones that made sense, I put them all on there. How long it took you to make the album? Shit, a few months. Because some songs I made about six months ago. Some shit I already knew that I when I made it, I'm like, I'm gonna hold this for the album. I ain't putting this on a mixtape. This gotta go album read it. You shot the videos for it already? Yeah, a few of them, yeah, by five.

SPEAKER_01

So you think shooting videos is more important than shooting content for your music right now?

SPEAKER_00

Both. Both? Yeah, you gotta shoot both. They wanna shoot the content in the video. You have to go everything. You can't leave nothing, no, no eggs on the table. They ain't leaving no food on the table. Don't give them no reading, say ain't made. You think one holds more weight than the other right now? Content, damn near to me. To me. Because they ain't gonna look at the video if they ain't seen the content. You just drop a video, they ain't seen no content behind it, ain't making no sense.

SPEAKER_01

See, I just wanted to ask you that. See, I'm learning, I'm I'm still learning, so that's me still doing music and still have artists. I want to make sure that I'm moving in the right direction. So I had Blue up here um uh not too long ago, and we was talking about the same thing, but he said exactly what you said. Like, content is is is more important than the videos. You shoot enough content, and then they'll be ready for the video and you put the video out and shit like that. So you do that for every record that you're about to put out.

SPEAKER_00

Yeah, I'm doing crazy content. My cameraman right there, we got about 10 reels waiting. Like just waiting, just for the album. All the songs from the album, we just been doing real, real, real, real. Shit, I've been posting like two, three, six, what about three times a week? Doing three times a week, like every other day. New reels, but do you post every day? Yeah, it might be a reel, might be a vlog, might be some content. I'm gonna post my story every day though. I try to post my story every day. Nah, that's good to know.

SPEAKER_01

I'm about to shoot a bunch of content for my new album, so.

SPEAKER_00

Yeah, that shit ain't gotta put that content in. It gotta push that content. I don't give a damn. The other day I changed clothes three days just to shoot different reels. Three times. He just changed clothes, come on, shoot another reel. Chain clothes. Yeah, I'm flying the bitch too, not no bullshit. Chain clothes, come on, we'll do another one. You gotta figure this shit out, man. Now you gotta adjust with what's going on. I said, if I see this what's going on and it's working shit, I gotta get with it right now. You gotta uh, how would you describe your style? As on what?

SPEAKER_01

That's an artist.

SPEAKER_00

That's an artist. Your music. Shit, the culture, the streets. I am the culture, man. I'm the definition of the culture, man. The young culture, I was saying the New Dallas. I but I prescribe it like motivation. Then I'm gonna still tell you all sides of it. From coming down here to go up, and then when you're in between, we get your angles. Anybody you want to do a feature with? Yeah, I'm gonna do a feature with uh Drake, future, Beyonce, Rihanna. You know some crazy shit.

SPEAKER_02

Drake and future, come on with it. I'm gonna I'm gonna let you worry about the other two. You said I really can't get into that. But the Drake and Future, come on with it. Young boy needs that future, and he's busting. You heard y'all y'all be doing them concerts in Dallas and all that.

SPEAKER_01

And Drake, Drake right there in Texas, too, right now. You know what I mean? So I I do believe you're gonna be able to get that. Possible feature. You know what I mean? Y'all, the way y'all busting out there, he re he respects the culture and he and he he keeps a keen eye on what's going on, and y'all got a heavy hold on the Texas community right now. I don't think it's gonna be that hard. Hey, Chubbs, man, what's up, man? How about my young boy, man? Chubbs. Chelsea, come on, man. I know Iceman's about to drop, but when you're finished with the Iceman, come on, man. Let's run it, man. Let's put it together, man. Let's run it. So, how do you currently feel about the state of Southern music right now?

SPEAKER_00

Southern music. Shit, we on top. New Dalies, man. How do you mean how I feel? New Dalies, man. From top the world. Nigga act like they ain't in no city and they ain't looking at this New Delies picture and like, how can we apply with these young niggas doing the what we doing? They're a damn lie. I'm telling you, from the brotherhood, nigga, to the sag to the way we put it back in their face, the way we brought the screensbury together. If you say you ain't on this business, you lying, man.

SPEAKER_01

Y'all got plans of putting the tour together?

SPEAKER_00

Yeah, yeah, we need to, ASAP. First, we need to put that tape together. Put that new Dallas tape together, then that's when that tour, right after us. As long as it all line together, we're gonna put it together soon. Play sports? Yeah, nah, not really.

SPEAKER_03

Come on up. Walling, football, nothing, nothing, nothing really. Just running around via bad.

SPEAKER_00

Yeah, yeah, yeah. I ain't really had no advantage at like playing out with too bad, really. Like coaches wouldn't even give me my time, it's time for the season. I already know, like, he ain't playing for me. Man, like, I mean, she's grade before I'm even eligible to play, you don't get to play till seventh grade for the school. I already tell him my big sister she's a store athlete. Your little brother never played for me. Like, he'll never touch my field, he'll never touch my basketball, because I already knew like, but for the most part, so I already had like eyes against the nigga. So then when I went to jail, 10th grade, you can't walk back in the locker room. You don't even come back in this locker room, don't put athletics on your schedule at all. She's over with.

SPEAKER_01

Did you going to jail help you out in any way? Do you think that it was a blessing?

SPEAKER_00

Yeah, yeah, yeah. I said slow down and slow down the nigga for that moment. As in for that moment, because you don't never know what's ahead for tomorrow. Ain't really just teach me that much, but a little bit, yeah. Cause when you still young, I get straight back out of jail, and I'm doing the same thing tomorrow. Next day. You think you getting taught something, but when you ready to come home, then closer you get to coming home, the closer you're getting back to reality. Like this shit over with, and I'm coming back home, I'm gonna get back to what I know.

SPEAKER_01

Shit, I know how that feels.

SPEAKER_00

I've never been like that. Then it hit you like shit. You ain't trying to go back to jail. You ain't trying to go sit in no jail, man. That shit gay, boy. I ain't got time to sit in jail. It's not for a player. Not for a nigga like me and you to be sitting in jail all day. Oh no, I know a player.

SPEAKER_01

I ain't been, I that's not a place I like to go. Not a place I I've I've I've been. I've never, you know what I mean? I've been locked up and been to the priest in a bunch of times, but I was blessed to always have good lawyers and God on my side. So, you know, sometimes it works like that, man. Um I see a lot of your problems be going viral and shit like that. So when you wake up in the morning and you on a front of niggas explorer pages and shit like that, and then you hear niggas talking shit, or they get something wrong about what you doing, um, then it's like, how do you handle that?

SPEAKER_00

Shit depends on the situation. Most of the time I just go back, look at my bank account, like my seat, cower man, like got some new front end this morning, where they come from. He updating the calendar, so it's like when niggas is talking about their opinions and it ain't paying, it ain't really like take meaning me no harm, it ain't hurting me, I can't really entertain it. Did that shit ever get under your skin? Yeah, sometimes. Like, really be like when niggas playing. Like when niggas know when you know you playing with a nigga, like, I shared most of you dudes. Like, most of you dudes, if I was still sitting in the hood, y'all wouldn't dare play with a nigga name. Like, sometimes, but then you better be like, it's just for the rap. A lot of people play with people when you get in certain situations. A lot of people feel like, oh, it'll be so many, like, I ain't even gonna lie, it'd be so funny to me. It'll be so many men that done paid me for features and done did this, did that. When something goes viral, they'll be under there saying little slit, shit or laughing or this. Man, a lot of you dudes will never play with me. Nah, that'd be that'd be the funny part. That's why you can't entertain it though. I got two dudes' money in my pocket right now. I can go pull up my safe and that the same bankroll you gave me and paid me to spit these lyrics that you listening to. I can go count this paper right now. And you on here playing with a nigga on the internet. That's why I can't entertain it. It shouldn't be me. See, but back then, that's why I saying, when I was younger, I would have been tripped out. I'd have been got on the internet or tripped out. Quit. That's why I nigga ready for the position now.

SPEAKER_01

I had to learn not to crash out because that niggas be playing on the internet.

SPEAKER_00

I ain't doing no but poke you. They want you to trip out, tag them so they can get some followers. Or trip out and lose everything you got going on, trick you out your own position. It's like the hood will bring you right back to the bottom, only if you let them.

SPEAKER_01

This is what I'm trying to tell you. So it's like when we all fit in, yeah, they can't see you. But when you start to stand out, you the target. It's very easy to see you. Yeah. But that's what we're here for. That's what God put us here for, to stand out, stand in your light. And people don't like that. They would like to dim that shit. So this is a bit of the dimming with the IGs and the social medias. So when you that nigga, you heard? When you truly that, only when you truly that nigga, they gonna hate on you.

SPEAKER_00

Right. Cause you don't see them hating on the niggas that ain't that nigga. You wasn't hating when I was just sitting over there, when I was pulling up every day. Now I'm saying when you knew the code that was hitting the corner, oh, they said I'm honey. Or when I was instilling the club every weekend, y'all wasn't hating. But when a nigga get out of reach now, oh I got this to say, it's that. Yeah, because they gotta look up at you now. Well now, make it make sense.

SPEAKER_01

You set yourself apart from them. Everything is different. Yeah. You know what I mean?

SPEAKER_00

So it's like That's the growth though. That's what take a nigga to learn that. When you really gotta sit and look at it and observe, like, that's all that's going on. And that's what I mean by when I be funny about I just count my bankroll. I don't literally count a bank roll, but I really already know the mind game that niggas playing, so I can't let it affect me.

SPEAKER_01

Yeah, because it that's what they want. They want you to lose what you got. Yeah. You heard? They don't want you counting that bankroll. They don't want you in good positions and shit like that. That's that's what the hate is there for. But only person that can take you out of your position is you. And I learned that the hard way by stepping on my own feet a lot of times and shit like that. So you know how to get around that, but you gotta leave them suckers alone and shit like that. That shit ain't paying us no money. When and they ain't crossing the gun line ball, so fly.

SPEAKER_00

Yeah, they ain't hoping to fly, man.

SPEAKER_01

I never seen a nigga hurt me from putting words on the gram and shit like that. You know what I mean? So like you do take that into consideration. You got any ultimate goals from from now that you're inside of the game? Was this always something you wanted to do? Like, even when you wasn't rapping, was you like looking at this game like I need I'm like a rapper myself.

SPEAKER_00

You know what I mean? Like chain nigga looked up the boots and yeah. Right, even, you know, because nigga get fly and talk shit. Like, as far as on that tip, like nigga get fly as fuck, get paid, talk shit, go rap this music. Hell yeah. When I did what a nigga got into it, it's like, is it possible? Is this street nigga doing it? This shit popped, but you gotta be one of the dug, and then you really gotta stand out to really do it. And I always been a nigga that like stood out anywhere I go. Anywhere I go, I'm gonna take the room over. So I knew this shit, I'm born for do something. And like when people I always understood, like, people I would ask nigga, like, what you wanna do in life? I never could find nothing besides what I like doing. And hustling. All I knew is hustling, so that's the only thing I know. This, I like doing this shit. I love waking up, nigga, sitting right here with you, nigga. I get paid to talk shit. Niggas love me. When I jump out the car, who is he? Look, kids, let me see a change. Oh, diamonds. I love this shit. I ain't gonna sit here and lie, be dead wrong, be sitting in line like I don't enjoy my career. But that's why I know this is what I was meant to do. Because nothing before this I could find that I knew what I wanted to do. But I know besides this, I'm an entrepreneur. I'm gonna invest this money. I'm gonna invest this money. Hey man, look, you're in Dallas, Texas, you anywhere across the world, you got a business you're trying to start, you got a brand on your shoulders, you want to build a partnership, nigga. Hit my line. Hit my line. I got I got some 30s to hand out, some 40 clips, maybe get some off the ground. That's fire.

SPEAKER_01

So you he put it out there. He says he's willing to invest. Anybody out there in Dallas got some sound ideas for some business, he's willing to invest. That's what type of person he is. He's pouring back in his community. And that's super sound because I don't see too many artists, uh artists doing that. Uh so as an artist, what is something that fans don't understand about actually being an artist? Like what you have you learned what are the differences?

SPEAKER_00

Like fans or people? I go to people. Because fans really don't know me, so I really don't know their opinions.

SPEAKER_01

I've had a uh I had a pleasure sitting here speaking to you today, man. I got uh great understanding. I always I want to I wanna I wanna uh bring something to your attention. So I work with a um artist out uh artists in Dallas also. I've been working with him uh from Bebe. I ain't Bebe introduced it to him a few years ago, and um I like his style. Um definitely dope artist. Uh but he's in Dallas, and his name is Gunnar Measy. Now I don't get into politics, that's not my style. But he is from Dallas, so I'm thinking hopefully one day he be able to make some music with everybody in the Dallas community and shit. I'm just putting it out there. We ain't gotta talk about it, we ain't gotta go to no politics. That's just me being the OG that I am. Yeah, I love, you know, your thing possible. We ain't gotta uh even talk about it. Um but yeah, with that being said, I don't want to hold you any further. But um been a pleasure sitting here talking to you. I'm glad that I meet you. Um way smarter than uh I thought you would be. Not to say it like that, but you know. No, that's look, I appreciate you.

SPEAKER_00

I don't know you from nowhere, so it's like now you got a picking of a brain when you pull up on them.

SPEAKER_01

See what the game room talking about. You seem to be sharp. I know you I know you've been in them streets. You see, you seem to be well-rounded. Um, keep a good team around you. You heard? Keep some smart people around you. People that actually are smarter than you to try to keep people on. Yeah, yeah, yeah. You know what I mean? It helps you out a lot. Try to stay clean out them streets, man. You know, I mean, Texas, y'all can carry guns everywhere, but I always tell people if you gotta go places you think you gotta bring your gun, might not be the place you wanna go. Not at this point in your career. You heard? Yeah, yeah. And keep that in mind. I mean, keep your keep your family close, say your prayers, nigga. Stay sturdy, stay safe. You heard? Man, it's on a free game, man. I appreciate that. I love it. So next time on Artist to Artist, Montana 700, New Dallas, Jim Jones, shouts to Playmaker. This is brought to you by Playmaker, big playmaker in the building. I can't do it without them. This is the IFC Intellectual Factory of Content. Hold on, we gotta get, we gotta get my brother. Can't get you out without that drip. You can fly you too much. Okay, okay.

SPEAKER_02

You know, black one black on the ring. We're gonna get them a different color. Have you heard? Uh, this is uh artist the artist we catch you next time.