In episode 11, Gina Bang (Chief of Sales and Marketing) sits down with Katherine Jackson (Director of Product and Yield) to introduce Avanti's group travel program and make the case that group bookings belong in every advisor's toolkit, not just a specialist niche. They break down Avanti's simple definition of a group, ten or more travelers, and the two kinds of groups advisors will encounter: preformed groups that arrive ready to book, and affinity groups built from an advisor's own network of clubs, congregations, and communities. Gina and Katherine walk through real sample itineraries, from a Bologna and Milan Wine and Dine trip to a Scotland Quilt Club tour, showing how a shared interest can turn into a fully custom trip. The conversation covers the practical side too: the recommended 10:1 outreach ratio, ideal lead times, and the seven-step "Groups, Made Simple" process that carries a group from first conversation to round-the-clock in-destination support. They close with a look at Avanti's global groups infrastructure, spanning Bothell, Barcelona, Portland, and Manchester, and a challenge to advisors to start seeing their own network as untapped group inventory. 

Important Links:

Check out Avanti's Group Travel page.

Check out our South Korea e-brochure, created in partnership with Korea Tourism Organization.

Thank you for listening! For more information about Avanti, please go to avantidestinations.com.