From Spark to New Venture
From Spark to New Venture is a student-driven podcast from the University of Mary Washington (UMW), where undergraduates share the stories of entrepreneurs and their journeys from idea to venture. Each episode uncovers the sparks of inspiration, the challenges they faced, and the mindsets that helped them overcome obstacles in their journey. The goal of this podcast is to inspire students to learn entrepreneurial mindsets and bring them into everyday lives, taking action and learning from every step along the way.
From Spark to New Venture
Roy Choi--From Kogi BBQ Truck to Food Revolution
In this episode of “From Spark to New Venture” , we explore the journey of Roy Choi, a pioneering chef who turned a simple idea into a food movement that redefined American cuisine. After losing his job during the 2008 recession, Choi embraced risk and creativity by combining Korean short ribs with Mexican street tacos, this fusion gave birth to the iconic Kogi BBQ food truck. More than just a business, Kogi became a cultural phenomenon, blending flavors, communities, and innovation, all driven by resourcefulness and social media.
We’ll uncover how Choi transformed obstacles into opportunities, challenged industry stigmas, and built an authentic brand rooted in the community. Whether you’re an aspiring entrepreneur or a student seeking inspiration, Roy’s story demonstrates that resilience, creativity, and action can spark revolutions even from the side of the street.