Paradigm Industry Insiders

Conversations That Move the Window and Door Industry Forward

The window and door industry is evolving fast. Customers expect more, technology is raising the bar, and the companies that adapt quickest are the ones who will lead.

The Industry Insiders Podcast, powered by Paradigm, is where leaders across the industry share how they’re navigating change, building stronger businesses, and setting the pace for what’s next.

Hosted by John Wheeler, a 25-year veteran of building materials and software and sales technician at Paradigm, with season 1 guest co-host Stefanie Couch, founder of Grit Blueprint, a lifelong industry insider and growth strategist, the show takes you inside the strategies, tools, and ideas reshaping how windows and doors get sold, delivered, and experienced.

You’ll hear from manufacturers, dealers, and innovators across the supply chain, offering real-world lessons you can apply to your own business.

Co-host

Stefanie Couch

Stefanie Couch is the founder of Grit Blueprint, a visibility and growth company serving the building industry and other legacy businesses. She is a lifelong building industry insider and innovator.

She is also the host of The Grit Blueprint Podcast and a recognized speaker on the building industry, brand strategy, visibility, AI, and modern growth systems.

With experience across retail, distribution, manufacturing, and brand development, Stefanie helps companies strengthen visibility, scale sales, and move from being the best kept secret in their market to becoming category leaders.

Her work includes applying AI-powered systems to accelerate execution, improve customer experience, and create measurable business growth. Known for making complex strategies simple and actionable, she equips leaders across the building industry to compete with confidence and build long-term value.

https://stefaniecouch.com