From Courts to Companies – Can Fame Build a Brand?

From Michael Jordan’s Air Jordans to Kobe Bryant’s BodyArmor deal, athletes are often called “entrepreneurs.” But are they really building businesses—or just lending their names?
In this episode, Mischa and Shanka debate what it means to be a true entrepreneur. Mischa shares his perspective from inside professional tennis, while Shanka breaks down how equity, risk, and branding really work in the business world.
They discuss:
•Why most athletes struggle to balance business with their careers.
•The difference between investing quietly vs. building your own brand.
•What artists, athletes, and entrepreneurs all have in common.
And in The Million Dollar Question, they reveal the one quality every athlete-turned-entrepreneur must have.