I Don't Care

Stop Calling Your Team "Family".

Nicole Haney Season 1 Episode 3

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I'm aware, this could get hit with backlash and I don't care. There are two words in my agency that you will never hear my team use. Maybe three. Now that I've said that, because "never" is also another word, but the two words that my team does not use is "family" and "love".

I know that already, some of you are maybe a little bit uncomfortable because you've been saying those words in your agency for years, but words matter. And those words create expectations you cannot and should not carry as a leader. So today I'm breaking down why family and love don't belong in your business vocabulary, what you should use instead, and how confusing these words will burn you, your team, and your clients.