Small Business Podcast

Maintain Core Values Despite Financial Pressures

Paul and Gabriela

 To maintain core values during financial pressures, you must first clearly define what your values are and then align your financial strategy with them. Regularly communicate and reinforce these values through decision-making, and ensure that actions, such as avoiding overly aggressive investments or cutting corners unethically, are consistent with your stated principles. Leaders can also help by staying in a calm state to make thoughtful, values-based decisions rather than reactive ones.