Data Talks
Data Talks is a conversation series released every two weeks that proves data isn’t just for analysts, it’s the common language behind sporting triumphs, market breakthroughs, and social progress. Economist and storyteller Wolfgang Fengler sits down with world-class athletes, leading economists, founders, policymakers, and creative thinkers to unpack the numbers shaping their fields. Together, they translate charts into clear takeaways, challenge assumptions with evidence, and show how good data can turn bold ideas into practical action.
Data Talks
From Data to the Dressing Room: Why Football Is About Human Connection
In this episode of Data Talks, we’re joined by Benedikt Höwedes, World Cup winner with Germany, former long-time captain of FC Schalke 04, and a leader shaped by elite football environments.
Benedikt reflects on his journey from academy football to captaining his boyhood club, and on playing every minute of Germany’s 2014 World Cup triumph. The conversation explores how football has evolved, from physical demands and tactics to data, performance science, and the growing complexity of the modern game.
At the heart of this episode is a clear message: despite analytics, technology, and commercial growth, football remains a human game. Leadership, trust, team culture, and connection still define success at the highest level.
A thoughtful conversation at the intersection of data, performance, and the people behind the game.
Note this episode is in German
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Data Talks is produced by World Data Lab, bringing global data to life through insights, conversations, and stories that matter.
Host:
Welcome everyone, and welcome to this episode of the podcast. Today we’re joined by Benny, and we’ll be talking about football, performance, leadership, data, and the evolution of the modern game — from the Bundesliga to the global stage.
Benny:
Good morning. Thanks for having me.
Host:
You’ve had a fascinating journey across football — from Germany to international environments — working across performance, management, and strategy. Can you tell us how that journey began?
Benny:
It started very early. I was always deeply involved in football, not just on the pitch but also behind the scenes — understanding how teams function, how performance is built, and how culture plays a role. Over time, I moved into roles that combined sport, analysis, and leadership.
Host:
You’ve worked across different systems and countries. What stood out most to you when comparing football cultures?
Benny:
Every country has its own football DNA. In Germany, structure, discipline, and long-term development are fundamental. There’s a strong focus on academies, education, and tactical intelligence. That foundation has shaped the Bundesliga and German football for decades.
Host:
We often hear that football is changing rapidly. What are the biggest shifts you’ve seen?
Benny:
Speed and intensity have increased massively. Players are faster, stronger, and more athletic than ever. But at the same time, decision-making, data, and mental performance have become just as important as physical ability.
Host:
How important is data today in football?
Benny:
Data is essential — but it’s a tool, not the answer. GPS tracking, performance metrics, scouting data, and analytics help guide decisions, but the human element remains critical. Coaches, scouts, and players still need intuition, experience, and emotional intelligence.
Host:
How does this play out in recruitment and transfers?
Benny:
Data plays a huge role in identifying talent globally, but you still need to understand the player as a person. Adaptability, mindset, and cultural fit are just as important as numbers. The best clubs balance both.
Host:
You’ve worked closely with high-performance environments. What separates top teams from the rest?
Benny:
Team harmony, leadership, and clarity of roles. Talent alone is never enough. The best teams have strong identity, shared values, and clear communication between players, coaches, and management.
Host:
There’s often debate between the Bundesliga and the Premier League. How do you see that comparison?
Benny:
The Premier League has enormous financial power and global reach. The Bundesliga, however, excels in sustainability, fan culture, player development, and accessibility. Ticket prices, stadium atmosphere, and club identity remain very strong in Germany.
Host:
Do you think commercialization threatens football culture?
Benny:
It can — if it’s not handled carefully. Professionalisation and marketing are necessary, but clubs must protect their identity and connection with fans. German football has generally done a good job of balancing this.
Host:
Looking ahead, what excites you most about the future of football?
Benny:
The integration of technology, education, and global talent pathways. Academies are becoming more sophisticated, players are developing earlier, and football is truly global now. But success will always come down to people, teamwork, and purpose.
Host:
Final question — what advice would you give to young players and professionals entering the game?
Benny:
Focus on development, not shortcuts. Build strong fundamentals, stay curious, and understand that football is as much about character as it is about talent.
Host:
Benny, thank you for joining us. This has been a fascinating conversation.
Benny:
Thank you — I really enjoyed it.
