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PropMedia Podcast
PropMedia Podcast: Where Real Estate Media Professionals Build Better Businesses
Hosted by Matty Fisher and Moses Nickerson, co-founders of Pixlmob and PropMedia.com, the PropMedia Podcast is the go-to show for real estate photographers, videographers, drone operators, and media professionals who are building businesses, not just taking pictures.
Each week, Matty and Moses sit down with industry leaders who've scaled from solo shooter to successful media companies. We cut through the fluff to deliver actionable strategies on pricing, client acquisition, business growth, workflow optimization, and staying ahead of industry changes.
Whether you're shooting your first listing or managing a team of photographers, this is where you'll learn how to expand your services, work with luxury clients, leverage new technologies like AI and 3D tours, navigate the off-season, and build the systems that turn your photography side hustle into a thriving full-service media business.
This is where ambition meets execution in the real estate media world.
New episodes drop every Thursday.
PropMedia Podcast
Revolutionizing Floor Plans: A Conversation with Aaron Smith of CubiCasa
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Welcome to the PropMedia podcast. In this episode, your hosts, Matty and Moses, the co-founders of Pixlmob and Propmedia.com, are recording from the third day of PMRE in Las Vegas. They are joined by Aaron Smith, the Director of Sales for CubiCasa, a company that has revolutionized how floor plans are taken.
Aaron shares his journey from being a local real estate photographer in Michigan to becoming the Director of Sales at Cubicasa. He recounts his early days as a photographer, including joining a joint venture model called Next Door Photos and the challenges of learning to take photos.
Learn about Cubicasa:
- What it is: A mobile app that allows you to scan a home in about five minutes for the average U.S. home size and get a floor plan.
- Its impact: Cubicasa was founded in Finland, where floor plans are ubiquitous. While only 6% of U.S. listings had a floor plan when Aaron started, 34% of U.S. listings now have a Cubicasa floor plan.
- Its goal: The internal goal is "FP Pole," which stands for "Floor Plan on Every Listing".
- Its technology: The process relies on a proprietary model that runs the scan through a system, outputs the floor plan, and includes a QA feature. It was AI and machine learning before those became buzzwords.
- Photographer programs: Cubicasa has programs for photographers to help them be more successful.
- Value of floor plans: Floor plans combine images with spatial recognition, helping potential buyers determine if their belongings, like a couch or a piano, will fit.
Aaron also discusses the important role of real estate photographers in the industry, noting that between 70% and 80% of Cubicasa's scans come from real estate photographers. They are the first provider in the house outside of the realtor.